INNOVATE™ South Africa

Joe Public was established in Cape Town in 1998 by Gareth Leck and Pepe Marais. They opened the agency’s doors to the public with something completely new, Take-Away Advertising. This revolutionary model allowed hungry clients to order an ad off a menu with a price list, making Joe Public a...

“Nineteen years ago, Gary Harwood and I were assigned to a project in Lagos, Nigeria, by the large multinational for which we were working. On the evening of the first day of the project, we sat in the hotel bar enjoying an ice-cold local beer and wondered, what on Earth...

Untapped potential: a breeding ground for innovation and disruption. South Africa is overflowing with infinite talent. Unlocking their potential means unlocking opportunities. Millennials are excelling by themselves and for themselves. South Africa’s students and junior talent are the very essence of untapped potential. They are breaking down barriers. Alexa Georga...

Where do brands and marketers look to understand middle-class consumers go to find actionable, realistic, useful data? That was the question the team at WhyFive Insights asked almost a decade ago when they launched a unique annual survey and data set called BrandMapp. “We were working in media at the...

Using Michael Porter’s cluster theory as a cornerstone of its strategy, CiTi designed interventions to grow, transform and enable a leading digital economy on the continent.   CiTi’s interventions have been acknowledged to have supported South Africa’s charge to the top of the inaugural fDi Africa “Tech Ecosystems of the...

The third eye represents intuition and insight—an inner vision and enlightenment beyond what the physical eye can see. Modern shoppers are increasingly time-starved and brand-agnostic. It is therefore imperative for brands to understand as much as they can about the people who are buying their products and how they feel...

Let’s start at the beginningBack in 2009, Programmatic ad buying was in its infancy locally, despite its success being celebrated internationally. This spurred on the birth of Mark1, a company that would go on to pioneer technology and data-driven media buying in the South African market. Fast forward to 2020,...

The world is obsessed with changing businesses for good. Ask the Branson Centre of Entrepreneurship South Africa (Branson Centre) for its take on that, and it’ll tell you that is actually a misnomer. Fundamentally, business is good. The focus of the Branson Centre is entrepreneurialism and social responsibility. The Branson...

Our search for clarity is probably the oldest quest we have. We are forever asking “what must I do”, “why are things the way they are”, and “how could my life be different?” Our deepest motivating force is to make a difference, to experience meaning and live with purpose. We...

Having overcome exactly the struggles with which AWCA exists to assist, inspirational Founder, Sindi Mabaso-Koyana talks us through some of what makes the organization so special and valuable to aspirational women who are mentored and supported throughout their journey of becoming and CA and even beyond, to ensure their successful...

Gabi Lowe and Pippa Shaper are Certified Life Coaches – experts in creating and teaching Authentic Resilience. Their mission is to train people to learn the tools and skills of authentic resilience, to recover from difficulties; to equip them with strategies to endure and overcome life’s challenges with a sustainable...

Mosquitoes. For most people around the world, their buzzing is merely an irritation and a disruption to sleep. For many in Africa, it is a deadly killer. Of all the beautiful, awe-inspiring and scary animals across this continent, one of its smallest insects wreaks the most tragedy and pain. To...

When Michelin star chef Jan Hendrik van der Westhuizen first laid eyes on Boscia House, a one-hundred-year-old farmhouse situated at the beautiful Tswalu Kalahari in the Northern Cape, he saw the vastness of the region as a canvas on which to create something special. Worlds away from the beautiful waters...

BRAVE IDEAS ARE WHAT ENABLES A BRAND TO RELENTLESSLY CAPTURE THE ATTENTION AND LOYALTY OF CONSUMERS.   Creating a partnership based on shared responsibility enables clients and their agencies to build brands that become permanent fixtures in the hearts and minds of consumers. It is a philosophy and way of...

SnapScan is more than just a smartphone app. It’s a contactless, mobile payment solution that makes it easy and safe to pay and receive payments in a store, online, at home, and on the go.   Our storyFounded in 2013, SnapScan gained traction at markets and coffee shops in Stellenbosch....

What began as an unfurnished open space on the fourth floor of The Hudson Building in De Waterkant, Cape Town, with 13 people in 2010, is today a growing agency with over 250 talented, creative and diverse people, across a Cape Town and Johannesburg campus, and an agency that has...

Global e-Talent Pty Ltd (GeT) is a young Sandton, Johannesburg-based talent search, placement, and onboarding firm. It partners with both private and public organisations, to meet their talent acquisition needs and that such talent is adequately integrated into their business. Behind the conventional recruitment agency, behind it sits a very...

When Tara Turkington, CEO of marketing agency Flow Communications, was asked to arrange a visit for a few people to South Africa, nobody realised it was the genesis of something remarkable. Flow Travel organises exciting, immersive trips for small groups to wherever our guests lead us. We like to do...

A Heavy Chef is someone that speaks authoritatively about a specific subject because they have vast experience in that area. Some of our Heavy Chefs are not internationally known but still making a notable impact in their spaces, or who’s been performing notable work in the background. It is someone...