INNOVATE™ South Africa

We were never just advertising people wanting to do big TV ads, we were entrepreneurs wanting to build brands and businesses. We were also very inexperienced and naïve and while that made things much more challenging in the early years, it has made us more effective the more time has...

As industry leaders in the South African marketing landscape, Red & Yellow Creative School of Business has been producing some of the most creative thinkers in advertising, communications, and design for the past 28 years. Driven by a commitment to deliver industry-ready graduates who can meet complex problems and challenges...

Where do brands and marketers look to understand middle-class consumers go to find actionable, realistic, useful data? That was the question the team at WhyFive Insights asked almost a decade ago when they launched a unique annual survey and data set called BrandMapp. “We were working in media at the...

In order to ensure this is successful, the South African-based educators also teach learners’ parents and their teachers too, as well as mental health professionals, helping to bridge the technological divide and provide the much-needed insights and tools to navigate a complex social landscape.   “The more we do that,...

Mahlako a Phahla, founded by sisters Makole Mupita and Meta Mhlarhi, is named after our mother Mahlako to pay homage to her pioneering and entrepreneurial spirit in building a successful family business at a time when it was difficult for many black people to do so.   Mahlako is an...

FINCLUSION GROUP IS ENHANCING FINANCIAL INCLUSION IN AFRICA BY COMBINING A WORLD-CLASS PRODUCT OFFERING WITH TOP OF THE LINE CUSTOMER EXPERIENCES TO CATER FOR THE NEEDS OF THOSE TRADITIONALLY EXCLUDED FROM THE FORMAL FINANCIAL SECTOR. Finclusion Group is a diverse team of fintech professionals and entrepreneurs. They are passionate about...

Throw in some “What if…” blue sky thinking, a good dollop of youth and passion and Cinevation was born. It was 1997 and cinemas were 35mm which meant advertising took months to produce and was so expensive that it was reserved only for the big guys. Over a glass of...

The third eye represents intuition and insight—an inner vision and enlightenment beyond what the physical eye can see. Modern shoppers are increasingly time-starved and brand-agnostic. It is therefore imperative for brands to understand as much as they can about the people who are buying their products and how they feel...

Let’s start at the beginningBack in 2009, Programmatic ad buying was in its infancy locally, despite its success being celebrated internationally. This spurred on the birth of Mark1, a company that would go on to pioneer technology and data-driven media buying in the South African market. Fast forward to 2020,...

What began as an unfurnished open space on the fourth floor of The Hudson Building in De Waterkant, Cape Town, with 13 people in 2010, is today a growing agency with over 250 talented, creative and diverse people, across a Cape Town and Johannesburg campus, and an agency that has...

By leveraging the natural generosity inherent in maker culture, the project is able to unlock a new level of efficiency in skills transfer. Creating a safe environment where anyone can learn to use new technologies, where experienced professionals can share their knowledge and help the next generation. Makers” make things,...

Building Resilience Builds CompetitivenessWesgro is the official tourism, trade, investment and film promotion agency for Cape Town and the Western Cape. It serves as the first point of contact for foreign investors and local companies. In addition, this agency attracts and facilitates national and international investment, works to grow the...

Young girls can dare to dream big and aspire to greatness. Rene Naylor has 130 caps as part of the Springbok Rugby’s medical and management team. While Naylor is a physiotherapist, she is also a motivational speaker taking her story to girls and boys from all walks of life in...

“Inno-gration”? For IntegerHotspot’s, true innovation, founded in full integration, has informed the approach and ethos since day one. And has afforded the agency an edge since before certain interpretations of “integration” infiltrated agency zeitgeist. THE INTEGRATION ARCHETYPEIntegerHotspot’s was founded in 1999 by advertising maverick, Di Wilson as Pod Communications. From...

When Michelin star chef Jan Hendrik van der Westhuizen first laid eyes on Boscia House, a one-hundred-year-old farmhouse situated at the beautiful Tswalu Kalahari in the Northern Cape, he saw the vastness of the region as a canvas on which to create something special. Worlds away from the beautiful waters...

Bank Zero is a unique and powerful App-based bank with Zero fees and a patented secure card. It caters for both individuals and businesses. Digital, social and financial connectedness is a reality and it’s also a very human trait. Bank Zero supports this directly in its innovative design. By friending...

Data is the source of all learning, and nothing should get in the way of that. Data should be easy to access and explore. We spend too long working on our data instead of with our data. Data tells a story, and it’s our job to unearth and tell that...