Story Requirements

We know it’s crucial to have a great story with awesome pictures for an important publication like Innovate®. That is why our production process has been designed to make it as easy and painless as possible for you to get all the collateral to us so we can do all the heavy lifting.

After you’ve met with the Innovate® publishing partner, you’ll receive a welcome email from your book’s production manager. They will be your liaison between the designers and editors, providing the guidelines and answering whatever questions you have as you go along.

Please let your production manager know whom they should work with in getting all of your elements together. We know you’re busy and that you might prefer to pass the baton to a different member of your team.

You and your Innovate® publishing partner will decide on the stories you’ll have in the book: a feature, a thought leader piece, or both.

There are 5 main elements we would need from you to craft those stories.

1. Logo

Though this book is filled with Innovation stories rather than advertising, we still want you to get your brand out there and let the world know that you among the forward thinkers, the visionaries, the people that are building a better tomorrow.

To do this, we need your logo(s) in one of the following formats:

.EPS File
.AI File
.CDR File
.PNG File (this one must be transparent and at least 1 megabyte)

We are also able to custom design the front cover, by placing your logo in silver embossing. Ask your publishing partner for more information.

2. Contact Information

This information will be published as part of your feature so that your newest fans can get in touch. Send us only the information you want to be public.

  • Company Name
  • Email
  • Phone Number
  • Website URL(s)
  • Social Media links or handles
3. Story


  • AKA double-page spread, DPS, 2-page spread
  • For every two pages, we need about 400-800 words. Keep your copy on the shorter end if you want your images to feature more prominently.
  • A book is a timeless artifact, so this is your chance to tell the GREAT story that is your organization’s.

We have some suggestions in this regard:

  • Headline: around 20 words on your company’s mission. (Be as catchy or quirky as you like!)
  • Take one paragraph to describe what your organization does—like an elevator pitch.
  • Every superhero has an awesome origin story; what is yours?
  • Do you consider your organization an innovator or an innovation enabler? Why? What role has innovation played in your organization?
  • What can your organization do or be in your region that it could not do or be somewhere else?
  • Focus on milestones more than this year’s statistics alone. What are you most excited about going forward?

Thought Leader piece

  • Think of this like a TED talk more than a bio or self-promo.
  • Typically a single page, or half of a double-page spread
  • 300–750 words, 50 of which can be a bio, if you so choose.
  • Audience: entrepreneurs & innovation junkies
  • Some prompts for brainstorming are below. Don’t feel like you have to cover all the ground these suggest; they’re more like inspirations than pop-quiz questions.

1: Your Perspective on Innovation.
You have ideas and observations about what it means to be innovative—particularly in your industry and particularly in your city. The heart of your Thought Leader piece is your unique perspective on innovation. What does innovation mean to you?

2: The Future of Innovation.
Through your eyes, what does an ideal future in your industry look like, and what is required to grow the culture of innovation in your region? What are the potential              obstacles and challenges you believe the innovation ecosystem will need to address to help achieve this ideal future?

3: Advice & Best Practices.
What practical advice can you offer someone who wants to be successful as an entrepreneur or company in your area? Are there best practices you can recommend to people who want to be innovative in this environment? Your opinions will be valuable to readers, giving them useful advice on how to innovate and succeed.

4:Why your region?
Why is Miami an especially good place for businesses to work, invest, grow, live, and play? What are its competitive advantages over other cities and regions where  companies and innovators could choose to work and live? How does the innovation ecosystem here support or enable innovation?


4. Images

Great images tell a story on their own and pique a readers’ interest. We only print high-resolution images to make sure your feature or thought leader piece is as awesome as it can be.

Story images

  • All images in high-resolution means each image is at least 300 DPI or over 1MB in size
  • JPG, TIFF, PNG all work just fine
  • Provide any captions you’d like to include

Thought leader images

  • Headshot (also in high-res)
  • 1-2 other images, if you so choose


5. Augmented Reality Video

Arguably the coolest thing about the Innovate® series is its embedded Augmented Reality Video. This is the future of publishing—especially when AR wearables like Magic Leap, Hololens, Meta, ODG, and Intel’s Vaunt come into their own in the next couple of years.

With the AR-video technology, one of the images on your spread comes to life as a video, viewable right on readers’ cellphone screens. The video can also be updated after the book has been printed.

These are the requirements for making your embedded AR video as magical as Harry Potter’s newspaper.

Length: 2-3 minutes.

We all know modern folk have short attention spans….

Dimensions: 1920 x 1080 pixels.

The average cellphone-screen size. (We’ll make sure one of your images is this size, too, making it the perfect AR-video canvas.)

Text: As little text and as few underscripts as possible.

Most readers will use a mobile device to view the videos, so text won’t show up super well.

Format: Any video format, including MP4 or YouTube/Vimeo links (& excluding an actual film reel).

We’ll reformat it for use in any case. If you can give us an HD video, it’ll look amazing across our social media channels and website, but HD is not necessary.

Read more about our AR video feature here.

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