Story Requirements

We know it’s crucial to have a great story with awesome pictures for an important publication like Innovate. That is why our production process has been designed to make it as easy and painless as possible for you to get all the collateral to us so we can do all the heavy lifting.

You will receive an email from our production department. All you have to do after receiving this email is to say hi to your own personal production manager that will act as a go-between for you, the designers, and the editors.  Also let the production manager know who he/she will be dealing with to get all the necessary elements together for your story. We know some of you are very busy so you might want to pass the baton to someone more suitable.

There are 5 main elements we would need from you to craft your story. It will be the same for most features and thought leader pieces:



1. Logo
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Though this book is filled with Innovation stories rather than advertising, we still want you to get your brand out there and let the world know that you are one of them – the forward thinkers, the visionaries, the people that are building a better tomorrow. To do this, we need your logo(s) in one of the following formats:

.EPS File
.AI File
.CDR File
.PNG File (this one must be transparent and at least 1 megabyte)

We are also able to custom design the front cover, by placing your logo in silver emboss, your production manager will have more info on this.

2. Contact Details
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This is the Contact Information that will appear on your feature and online in the “Contact Box”. Send us only the information you would like to show in your feature.

  • Company Name
  • Email
  • Phone Number
  • Website URL(s)
  • Social Media Links
3. Story
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This is by far the most important thing we need and we need to make sure we get it right. This is your window to shine to the world. This is what is going to make people think “Wow! These guys are Awesome!”

There are slightly different requirements for the Feature piece vs. the Thought Leader piece:

  1. Feature: For every two pages we would need about 400-500 words. To keep things structured and make the book easier to read, we have broken down the story into different sections. Some of these sections are mandatory and some are optional:
    • Elevator Pitch (Mandatory) – The elevator pitch is a succinct and persuasive sales pitch that got its name from the idea of having to impress an executive during a brief ride in an elevator.
    • Innovation Story (Mandatory for Innovators) – Tell us about the innovations at your company. What makes you different and what you are doing to be better. What problems are you solving?
    • Innovation Enabler Story (Mandatory for Enablers) – How do your services help Innovators and Innovative companies. Special deals or services for startups, special knowledge etc.
    • Team (Optional) – It is always nice to meet the people behind the companies and your team would love you for recognizing them.
    • Future Plans (Optional) – If there are any exciting news or plans for the future, feel free to share it.
    • Fast Facts (Optional) – We have just implemented a “Fast Facts” box where you can choose to share some facts about your company. You can pick any of the following options:
      • Date Incorporated
      • Stage (Development/Seed, Startup, Growth/Establishment, Expansion or Maturity /Possible Exit.)
      • Funding Received
      • Funding Required
      • Employees
  1. Thought Leader: 300-350 words per page. Thought Leader pieces are prime space for individuals to share their personal view on a wide variety of topics. The best way to maximize this valuable real estate is to show your knowledge and understanding of your industry or topic and thereby elevate your image in the eyes of the reader. Some ideas for Thought Leader pieces are:
    • Advice – Everybody loves and appreciates great advice coming from an esteemed person.
    • Vision of your Industry – Great insights into the state or future of your industry is guaranteed to position you as a thought leader.
    • Challenges – Highlighting some of the challenges your industry or any industry faces shows insight and understanding.
    • Motivation – Many of our readers are people facing challenges in their own business. A bit of motivation will endear you to them forever.
    • A 50-word bio about yourself is mandatory which we place under your photograph.

If you are not a great writer and are having problems crafting your story, you can use the “Book an Interview” button to book a 30-minute phone call with one of our expert writers and they can put your story on paper for you.

4. Images
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Now that you have a great story, the thing to make it come alive is the great images that compliment your story – pictures that tell a story by themselves, and that will pique the interest of the reader. The last thing you want is to use low-quality images on a great story, which is why we need your images to be at least 300Dpi with a minimum file size of 1 megabyte. Images can be JPG, PNG or TIFF files and they will still work fine.

5. Augmented Reality Video
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Arguably the coolest thing about the Innovate series is the embedded Augmented Reality Video. Not only does it give you the ability to give readers additional information and change the information at any stage, it is also very innovative and the future of publishing. Especially when the new AR wearables like Magic Leap, Hololens, Meta, ODG, and Intel’s Vaunt come into their own in the next couple of years.

There are a few requirements for a great AR video though:

  • Length: We all know that modern folk have short attention spans. It is best to keep your video under 3 minutes with the optimum being 2 Minutes – Unless it is super interesting of course.
  • Text: It’s best to use as little text or underscripts as possible. Augmented Reality Videos are, by nature, most likely viewed on mobile devices and very rarely in full screen. What this means is that the chances that viewers will be able to read text or under scripts on the video is fairly small.
  • Format: You can give it to us in any video format (probably not film though…) as we are going to reformat it in any case for the app. If you can give it to us in HD that is great – not because the app uses HD Video but we will be loading your video to our website and social media channels and HD looks better there – HD is not essential though.

Innovate Philadelphia

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Innovate Tampa Bay volume 2

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Partnership Opportunities

Global Village World is accepting applications for joint venture partners, consultants, and ambassadors that have a passion for their city and want to partner with us in mapping out and promoting their local innovation ecosystem to the world.