We partner with entrepreneurs across Africa who are experts in their fields, supporting them in an enabling, energising collaborative environment. We have partnered with agencies that operate independently and have their own P&L, however, our philosophy is built on principles of seamless collaboration. As such our solutions are agnostic and our model allows us to conceptualise and implement solutions individually or collaboratively.
People are at the heart of what we do and this is evident in the specialist agencies we’ve acquired since we launched over a year ago. The specialist companies focus on research, shopper marketing, media, digital, production, sports and fan engagement, and our last acquisition was a creative agency, SoulProviders Collective. The group’s strategy has been to set up a vertically driven, fully integrated marketing and communications offering for our clients
Our strength and ability is built on respect for self, for each other, and for others, and this allows us to connect on a human level. Our tagline ‘The sum of us’ talks to the diverse teams that enable us to elegantly achieve purpose-built solutions for our partners through real and authentic relationships. We listen, understand and engage.
Our vision is to set new marketing standards by not responding to a client’s brief singularly, but with an overview of taking into consideration the consumer and the business. We believe this will allow us to build and thrive a sustainable agency matrix across Africa that will create positive societal change.
Our medium-term goal is to set up a future-fit business ready to position itself as a panAfrican business.
To achieve this, we have partnered with Foresight Africa Consulting, with professional futurist, and Zindi; which consists of 29000 African data scientists who help make sense of the numbers.
