INNOVATE™ Curitiba

Innovations of the World

INNOVATE™ Curitiba

Curitiba, an example of innovation.

Curitiba – PR – Brazil – develops economically while increasing the quality of life of its citizens and generating efficiency in urban operations focusing on innovation and Smart City projects. To promote actions in this sense, the city, through the Curitiba Agency for Development and Innovation, created the Vale do Pinhão program.

The program is aligned with the UN Sustainable Development Goals (SDGs) and involves municipal secretariats and the innovation ecosystem of Curitiba, which is composed of all actors whose objective is the development of innovation: universities, accelerators, incubators, investment funds, research and development centers, startups, cultural and creative movements. For Curitiba, participating in the Innovate Project is yet another clear demonstration of the city’s and state’s focus on innovation, said Dario Paixão, Head of the Curitiba Innovation Agency.

Through INNOVATE™ Curitiba, we unpack the innovation ecosystem of this dynamic city and showcasing the people and organizations that are making Curitiba one of the most innovative hubs in South America and beyond.

Featured Thought Leaders

Featured Innovators

Featured Innovators

HIPE

INNOVATION CENTER CURITIBA DRIVING INNOVATION IN RETAIL.

HIPE Innovation Center is the only innovation ecosystem in Brazil that drives and invests in every step of the retail entrepreneuring cycle. In over 22,000 square feet of workspace, HIPE houses about 300 workers between traditional companies, startups and independent professionals using a shared space model. According to HIPE’s CCO,...

HORSCH

A COMPANY WITH INNOVATION IN ITS DNA

The world’s agriculture is becoming increasingly modern. For decades, there has been a visible technological revolution happening in the field, with farmers seeking machines that boost productivity while minimizing environmental impact, doing more with less in a responsible way. Since its foundation in 1984 in Germany, HORSCH has been dedicated...

MAGNETRON

STRENGTH, DETERMINATION, AND CHALLENGE

Currently, in Brazil, one in every three cities has more motorcycles than cars, totaling over 32 million registered motorcycles. This scenario reflects a market with significant investment potential, and Magnetron is always at the forefront in seeking the best solutions to serve this sector. Founded in the 1960s, the company...

GRUPO SERVOPA

INNOVATION ON WHEELS: GRUPO SERVOPA AND ITS AUTOMOTIVE REVOLUTION IN CURITIBA

Since its foundation in 1955, Grupo Servopa has been a true pioneer in the automotive and service sectors, playing a crucial role in Curitiba’s economic landscape. With a vision rooted in sustainable growth, the group expanded its presence with established brands and invested in innovative initiatives to drive the automotive...

FECOMÉRCIO PR

THE TRANSFORMATIVE FORCE OF INNOVATION BOOSTS THE HORIZONS OF FECOMÉRCIO PR SYSTEM

In a world in constant evolution, our focus stands out for its ability to reinvent itself, converting challenges into opportunities. Fecomércio PR, Sesc PR and Senac PR reflect our commitment promoting entrepreneurship, the creative economy and innovative education. These are entities that form true innovation ecosystems, seeking not only to...

HOTMILK

THE MAIN INNOVATION ECOSYSTEM IN THE SMARTEST CITY IN THE WORLD

Hotmilk is the innovation ecosystem of the Pontifical Catholic University of Paraná (PUCPR), considered the most innovative university in the country. Regarded as the primary innovation ecosystem in Paraná (and positioned among the largest in Brazil), Hotmilk operates on multiple fronts: accelerating over 100 resident startups, opening new business opportunities...

GENIALNET

INNOVATION IN FOOD SERVICE MANAGEMENT TECHNOLOGY

Founded in Curitiba, PR, Brazil, in 1997, Genialnet, a technology company specializing in food service management, has been standing out in the market by offering innovative solutions that help businesses improve efficiency and productivity in their daily operations. The founder, José Emilio Starepravo, a computer engineer with over 30 years...

MANNESOFT

A COMPANY SPECIALIZED IN INTEGRATED SOFTWARE SOLUTIONS.

Mannesoft (software solutions) originated in Brazil, in the city of Curitiba in 1993, founded by Luis Armando Dias, a student who discovered his passion for technology. With an entrepreneurial vision, he recognized the potential of information technology, leading to the creation of various software solutions. The company evolved alongside technological...

MILI

LEADS THE BRAZILIAN TISSUE SECTOR WITH INNOVATION, ENVIRONMENTAL COMMITMENT AND QUALITY PRODUCTS

With a 40-year legacy, Mili stands out as the leading 100% Brazilian manufacturer in the tissue sector. Headquartered in Curitiba since 1983, a city recognized as the most intelligent in the world by the World Smart City Awards, the synergy between Mili’s innovative mindset and the proactive and favourable environment...

DEALERSITES

LEADS DIGITALIZATION IN THE BRAZILIAN AUTOMOTIVE MARKET.

Ensuring competitive advantages, fostering business opportunities, introducing new products and optimizing processes. When it comes to innovation, startups serve as crucial partners for propelling progress in the automotive sector. In this scenario, those who stand out are the ones helping dealerships identify opportunities to enhance the customer experience while adapting...

ExxonMobil

FUELING THE WORLD SAFELY AND RESPONSIBLY

ExxonMobil manages an industry-leading portfolio of resources, and is one of the largest integrated fuels, lubricants, and chemical companies in the world. Innovation and collaboration are keys to our success in delivering for customers, shareholders, and stakeholders. Working with the world’s leading research institutions and universities, ExxonMobil’s scientists and engineers...

PINATI

THE WORLD HAS CHANGED, SO HAVE THE SNACKS

Not wanting to conform with the snack industry, Waldemiro Pereira founded Pinati Snacks in 2013. But the beginning was not easy. With little financial resources, he would buy healthy homemade cereal bars from a local couple in the metropolitan area in Curitiba and, with personalized packaging, sell them on to...

DR. PEANUT

WHO SAID THAT HEALTHY FOOD HAS TO BE TASTELESS OR BORING?

Motivated by the unwavering and curious desire to respond to that question, in 2017, Lucas Castro, founder and CMO of DR PEANUT, decided to embark and find an ideal recipe that would bring an unbelievable flavor to people focused on health, sports and whoever require balanced energy. This is the...

CENTRALSERVER

PIONEERING CLOUD SOLUTIONS AT THE HEART OF CURITIBA

Founded in 2000 by visionary technologists Juliano Simões and Rui Suzuki, CentralServer has emerged as a trailblazer in the cloud computing landscape, firmly anchored in the vibrant city of Curitiba, Brazil. With an unwavering commitment to driving digital transformation, CentralServer has established itself as a hub of technological innovation, offering...

TREE TOOLS

INNOVATIVE CUSTOMER SERVICE TOOLS

In 2001, Tree Tools built its headquarters in the Curitiba Software Park, an area dedicated to software production, and since then has been part of the Curitiba City Council’s Tecnoparque program. Curitiba is an innovative city and was chosen in Barcelona, Spain, as the Smartest City in the World in...

HARD ROCK CAFE

AN A UNIQUE AND UNFORGETTABLE EXPERIENCE

All over the world, anyone who visits a Hard Rock Cafe location knows that they will embark on an immersive journey through the universe of music and pop culture. From iconic autographed guitars to music legend’s most iconic outfits, each location transforms into a living art gallery. On the walls,...

ASSESPRO-PARANÁ

BRAZILIAN ASSOCIATION OF INFORMATION TECHNOLOGY COMPANIES

The Brazilian Association of Information Technology Companie of Paraná (Assespro-Paraná), established in the 1980s, is a key regional branch of the influential Assespro-Paraná Federation, which began in the late 1970s. Celebrating four decades in Paraná, the organization is dedicated to fostering innovation in the state. Assespro-Paraná’s significant engagement in various...

TECPAR

IS A REFERENCE IN THE HEALTH AREA AND IN SUPPORTING INNOVATIVE TECHNOLOGICAL ENTREPRENEURSHIP

The Paraná Institute of Technology (TECPAR), a public company of the State Government founded in 1940, is a science and technology institute that, with its technical staff, supports innovation and technological, economic and social development in Paraná and Brazil. TECPAR is present with two units in the city of Curitiba....

IBMP

DNA OF DISCOVERY AND INNOVATION

Established over two decades ago, has become a prominent Scientific and Technological Institution (ICT). Renowned for providing diagnostic solutions to both public and private health sectors, IBMP has a rich portfolio of diagnostic tests and is dedicated to the development of cutting-edge technologies. This development occurs independently and through collaborative...

LAQUILA

QUALITY AND INNOVATION IN TWO WHEELS

Laquila was founded in 1980, with a small 100m² store, focused on selling motorcycle parts, in Rio Grande do Sul. With determination and a vision of the future, they expanded to 200m² and, later, to an even larger space, adopting the wholesale model. After 12 years in the capital of...

FACIAP

INNOVATION: THE CORE OF FACIAP’S PHILOSOPHY

Innovation and the promotion of corporate development are ingrained in the ethos of the Trade and Business Associations Federation of the State of Paraná (FACIAP). Headquartered in Curitiba, FACIAP represents over 75% of the municipalities in Paraná. Since its establishment in 1959, FACIAP has recognized innovation as a crucial factor...

MEDLESS

YOUR SOURCE FOR THE BEST MEDICINE PRICES

Medless Group is a HealthTech company founded in 2017 in the city of Curitiba by the gynecologist and scientist Dr. Rodrigo Berger, with the aim of studying and developing innovative treatments for women’s health. Having dedicated its first two years to the development and study of an innovative technology, the...

UFPR

FOUNDED IN 1912, UFPR IS THE OLDEST UNIVERSITY IN BRAZIL.

It was initially known as the University of Paraná, and it has been since then a national reference when it comes to teaching, research, and outreach services. Therefore, the UFPR historic building, located at Praça Santos Andrade, was chosen by Curitiba residents as the very symbol of the city. Initially,...

KLABIN IN PARANÁ

ROOTS FOR A SUSTAINABLE FUTURE

The largest producer and exporter of paper for packaging and sustainable solutions in paper packaging in Brazil, Klabin is a protagonist in a history characterized by innovation and a commitment with sustainable development. Founded in 1899, the Company stands out as the only one in Brazil offering solutions in softwood,...

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The Publisher

Francisco Britto

Britto holds a degree in Advertising and Journalism and a postgraduate degree in Business Administration. He has over 40 years of experience in marketing and sales. He has worked in companies such as Grupo Pão de Açúcar, DPZ, Young & Rubican, W / Brasil, among others, always in the areas of customer service and planning.  At Wunderman... click to read more

The Publisher

Francisco Britto

Britto holds a degree in Advertising and Journalism and a postgraduate degree in Business Administration. He has over 40 years of experience in marketing and sales. He has worked in companies such as Grupo Pão de Açúcar, DPZ, Young & Rubican, W / Brasil, among others, always in the areas of customer service and planning.  At Wunderman... click to read more

Other Ecosystems