INNOVATE™ Curitiba

Innovations of the World

INNOVATE™ Curitiba

Curitiba, an example of innovation.

Curitiba – PR – Brazil – develops economically while increasing the quality of life of its citizens and generating efficiency in urban operations focusing on innovation and Smart City projects. To promote actions in this sense, the city, through the Curitiba Agency for Development and Innovation, created the Vale do Pinhão program.

The program is aligned with the UN Sustainable Development Goals (SDGs) and involves municipal secretariats and the innovation ecosystem of Curitiba, which is composed of all actors whose objective is the development of innovation: universities, accelerators, incubators, investment funds, research and development centers, startups, cultural and creative movements. For Curitiba, participating in the Innovate Project is yet another clear demonstration of the city’s and state’s focus on innovation, said Dario Paixão, Head of the Curitiba Innovation Agency.

Through INNOVATE™ Curitiba, we unpack the innovation ecosystem of this dynamic city and showcasing the people and organizations that are making Curitiba one of the most innovative hubs in South America and beyond.

Featured Thought Leaders

Featured Innovators

Featured Innovators

TREE TOOLS

INNOVATIVE CUSTOMER SERVICE TOOLS

In 2001, Tree Tools built its headquarters in the Curitiba Software Park, an area dedicated to software production, and since then has been part of the Curitiba City Council’s Tecnoparque program. Curitiba is an innovative city and was chosen in Barcelona, Spain, as the Smartest City in the World in...

ROCKET

BRIDGING THE GAP BETWEEN NICHE INNOVATION AND MAINSTREAM MEDIA

Having started in 2019 as a web-only reality show for local startups, Rocket has now developed into a full universe of multi-platform content and unforgettable live experiences with the goal to foment, give visibility, and highlight the positive impact of innovation and entrepreneurship in everyone’s lives. Though an important topic...

HUMAN ROBOTICS

SHAPING THE FUTURE WITH SMART ROBOTS

In the heart of Brazil’s technological innovation landscape stands Human Robotics, a company that has distinguished itself as a pioneer in the field of autonomous robotics. Founded by Olivier Smadja, in 2017, a French entrepreneur who has made Brazil his home for over 26 years, Human Robotics is a testament...

OMNICHAT

LEADER IN CHAT COMMERCE IN BRAZIL

OmniChat is a company founded in Curitiba, in 2017, with the mission of transforming conversations into sales through chat commerce. Official provider of Meta since 2021, the startup offers the most advanced conversational technology on the market, capable of centralizing the management of all chat channels, including WhatsApp, Facebook, Instagram...

HUAWEI

AND THE DIGITAL TRANSFORMATION AS A PATH TO A MORE CONNECTED, INTELLIGENT, AND SUSTAINABLE WORLD

Huawei is a global leader in Information and Communications Technology (ICT) infrastructure and smart devices. According to Forbes magazine, the company is one of the world’s most valuable brands. Its vision is to enrich people’s lives through digital technologies and customer-centric innovation. With more than 207,000 employees worldwide, the company...

AUDI

Audi celebrates 30-years in Brazil in 2024, a challenging journey that begun in 1994, when the former F1 driver and Brazilian icon Ayrton Senna started importing the four rings vehicles brand to local market, with new technologies and unprecedented driving dynamics. In these 30-years, Audi has brought outstanding models to...

MILI

LEADS THE BRAZILIAN TISSUE SECTOR WITH INNOVATION, ENVIRONMENTAL COMMITMENT AND QUALITY PRODUCTS

With a 40-year legacy, Mili stands out as the leading 100% Brazilian manufacturer in the tissue sector. Headquartered in Curitiba since 1983, a city recognized as the most intelligent in the world by the World Smart City Awards, the synergy between Mili’s innovative mindset and the proactive and favourable environment...

POSITIVO TECNOLOGIA

CURITIBA AND POSITIVO TECNOLOGIA: EVOLUTION WITH TECHNOLOGY AND INNOVATION

We are a technology company, but our history is intrinsically linked to education. Unlike other large companies in the segment, we were created in 1989 inside a classroom. Our initial dream became a reality as we developed genuinely Brazilian technology, becoming a market reference and enabling millions of Brazilians to...

UTFPR

TECHNOLOGY COMPETITION TEAM BY UTFPR

The Federal Technological University of Paraná (UTFPR) – Brazil, is a century-old center for technological education, founded in 1909. In 2005, it became the first Technological University in Brazil. In 2023, it has approximately 35,000 students in various undergraduate courses across 13 campuses distributed throughout the state of Paraná. The...

SUCESU PR

USER COMPANIES WORKING TO SHARE KNOWLEDGE AND ASSERTIVE DECISION MAKING

SUCESU-PR – Association of Computer and Telecommunications Users of Paraná, a non-profit entity, was created in 1970 by a group of users who met to debate and seek solutions together, being the most traditional entity in the area of computing. Participating in important events in the history of information technology...

NEW HOLLAND

SUSTAINABLE INNOVATION

Global leader in clean energy, New Holland Agriculture, a CNH brand and headquartered in Curitiba, is one of the most innovative companies in the agricultural sector in the world. Investment in new technologies and sustainable solutions is constant – always seeking to improve the experience of its customers. This culture...

MPS INFORMÁTICA

FOUNDED IN 1984, MPS INFORMÁTICA HAS A CONSOLIDATED POSITION AS ONE OF THE MOST RECOGNIZED COMPANIES

FOUNDED IN 1984, MPS INFORMÁTICA HAS A CONSOLIDATED POSITION AS ONE OF THE MOST RECOGNIZED COMPANIES IN BRAZIL, SPECIALIZED IN SOFTWARE DEVELOPMENT AND INFORMATION TECHNOLOGY (IT) CONSULTANCY. As a traditional provider of corporate services and systems for the public and private sectors, MPS’ purpose is to help its customers develop,...

DR. PEANUT

WHO SAID THAT HEALTHY FOOD HAS TO BE TASTELESS OR BORING?

Motivated by the unwavering and curious desire to respond to that question, in 2017, Lucas Castro, founder and CMO of DR PEANUT, decided to embark and find an ideal recipe that would bring an unbelievable flavor to people focused on health, sports and whoever require balanced energy. This is the...

AIR PROMO FULL EXPERIENCE

SIMPLICITY IS THE FOUNDATION OF EVOLUTION

When there is an understanding of the essence of words and terms, it is possible for one to achieve what he or she intends to achieve. Thus, supported by the concept of simple, Air Promo embarked on its journey of evolution and expansion. The secret to evolve through simplicity comes...

MadeiraMadeira

GET TO KNOW THE CURITIBA UNICORN THAT TRANSFORMED THE FURNITURE AND DECORATION MARKET IN THE COUNTRY

Established in 2009, MadeiraMadeira is now the largest online furniture and decoration platform in Latin America. Prior to its foundation, the company’s story began with brothers Daniel Scandian and Marcelo Scandian. Coming from an entrepreneurial family background, they grew up with the same values. During a challenging period in both...

LACTEC

INNOVATION, SCIENCE AND TECHNOLOGY

Lactec is one of Brazil’s largest private, self-sustaining and non-profit research centers, which for over 60-years has been at the service of the market and society, offering solutions based on science, technology and innovation. It operates strongly in the Energy, Sanitation, Environment, Industry and Infrastructure markets, throughout the innovation cycle,...

SOLVIS

PIONEERING CUSTOMER EXPERIENCE MEASUREMENT FROM ‘PSST’ TO TOUCHSCREEN

Solvis provides customized devices, kiosks, and a customer feedback and experience management platform. Solvis’ story has a unique start: In the late 90s, a customer voiced dissatisfaction with a toy shop in Curitiba. Initially dismissed as gossip, the complaint prompted the CEO of Solvis, Leonardo Vilas Boas Badotti, the former...

AECIC

THE INDUSTRIAL CITY OF CURITIBA

THE INDUSTRIAL CITY OF CURITIBAThe Industrial City of Curitiba (Cidade Industrial de Curitiba – CIC), was founded on July 8, 1973. It is the largest neighborhood in the city of Curitiba in terms of geographic area (43.38km²). Today Cidade Industrial is the most populous neighborhood in Curitiba with approximately 220,000...

TECHNOLOGIA OBRA PRIMA

A PERSONAL NEED CAN BE TRANSFORMED INTO AN INNOVATIVE SOLUTION THAT REVOLUTIONIZES AN INDUSTRY

The story of Obra Prima is an account of how a personal need can be transformed into an innovative solution that revolutionizes an industry. It all began when Wilson, the founder and director of the company, embarked on the journey of building his own house. Faced with challenges from the...

THE MANUSIS4

STANDS OUT AS THE MOST COMPREHENSIVE ASSET MANAGEMENT PLATFORM CURRENTLY AVAILABLE IN THE MARKET

THE MANUSIS4 -STANDS OUT AS THE MOST COMPREHENSIVE ASSET MANAGEMENT PLATFORM CURRENTLY AVAILABLE IN THE MARKET,REPRESENTING A PINNACLE ACHIEVEMENT IN THE FIELD. This sophisticated platform is the brainchild of internationally certified experts, a testament to its quality and reliability. What sets our asset management platform apart is its ability to...

ADVBPR

A LOOK TOWARDS INNOVATION

In addition to promoting the business, marketing and sales market in Paraná state for almost 60-years, ADVB/PR is committed to innovation, through the exchange of experiences and ideas between members, professionals and nationally and internationally renowned professionals. Events that foster innovationThe range of events and activities carried out in partnership...

PRIME CONTROL

REFERENCE FOR INNOVATION IN SOFTWARE TESTING– A VICTORY CELEBRATED AT PARAGON ISG AWARDS BRASIL 2023

Located in the innovative city of Curitiba, Prime Control stands out as a guardian of quality in software testing. With over 15-years of dedicated service, this company has carved out a unique niche, bringing quality and efficiency in to the digital environment. Its team, comprising more than 270 specialists scattered...

TAURUS HELMETS

IS LEADING BRAZILIAN MOTORCYCLE HELMETS INNOVATION

Taurus Helmets is a Brazilian company pioneer in the manufacture of helmets in Brazil. It has been in the market for over 40 years and hasestablished itself as the largest in the segment, with a market share of around 50%. It has national sales coverage with more than 12,000 points...

PINATI

THE WORLD HAS CHANGED, SO HAVE THE SNACKS

Not wanting to conform with the snack industry, Waldemiro Pereira founded Pinati Snacks in 2013. But the beginning was not easy. With little financial resources, he would buy healthy homemade cereal bars from a local couple in the metropolitan area in Curitiba and, with personalized packaging, sell them on to...

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The Publisher

Francisco Britto

Britto holds a degree in Advertising and Journalism and a postgraduate degree in Business Administration. He has over 40 years of experience in marketing and sales. He has worked in companies such as Grupo Pão de Açúcar, DPZ, Young & Rubican, W / Brasil, among others, always in the areas of customer service and planning.  At Wunderman... click to read more

The Publisher

Francisco Britto

Britto holds a degree in Advertising and Journalism and a postgraduate degree in Business Administration. He has over 40 years of experience in marketing and sales. He has worked in companies such as Grupo Pão de Açúcar, DPZ, Young & Rubican, W / Brasil, among others, always in the areas of customer service and planning.  At Wunderman... click to read more

Other Ecosystems