INNOVATE™ Curitiba

Innovations of the World

INNOVATE™ Curitiba

Curitiba, an example of innovation.

Curitiba – PR – Brazil – develops economically while increasing the quality of life of its citizens and generating efficiency in urban operations focusing on innovation and Smart City projects. To promote actions in this sense, the city, through the Curitiba Agency for Development and Innovation, created the Vale do Pinhão program.

The program is aligned with the UN Sustainable Development Goals (SDGs) and involves municipal secretariats and the innovation ecosystem of Curitiba, which is composed of all actors whose objective is the development of innovation: universities, accelerators, incubators, investment funds, research and development centers, startups, cultural and creative movements. For Curitiba, participating in the Innovate Project is yet another clear demonstration of the city’s and state’s focus on innovation, said Dario Paixão, Head of the Curitiba Innovation Agency.

Through INNOVATE™ Curitiba, we unpack the innovation ecosystem of this dynamic city and showcasing the people and organizations that are making Curitiba one of the most innovative hubs in South America and beyond.

Featured Thought Leaders

Featured Innovators

Featured Innovators

MadeiraMadeira

GET TO KNOW THE CURITIBA UNICORN THAT TRANSFORMED THE FURNITURE AND DECORATION MARKET IN THE COUNTRY

Established in 2009, MadeiraMadeira is now the largest online furniture and decoration platform in Latin America. Prior to its foundation, the company’s story began with brothers Daniel Scandian and Marcelo Scandian. Coming from an entrepreneurial family background, they grew up with the same values. During a challenging period in both...

LAQUILA

QUALITY AND INNOVATION IN TWO WHEELS

Laquila was founded in 1980, with a small 100m² store, focused on selling motorcycle parts, in Rio Grande do Sul. With determination and a vision of the future, they expanded to 200m² and, later, to an even larger space, adopting the wholesale model. After 12 years in the capital of...

Athletico Paranaense

INNOVATION AND FOREFRONT

Innovation is a key element that not only facilitates but also provides significant advantages in the customer experience. In the contemporary landscape, where the pursuit of new technologies and disruptive approaches is relentless, visionary companies stand out by incorporating innovation into every aspect of their operations. Club Athletico Paranaense is...

FECOMÉRCIO PR

THE TRANSFORMATIVE FORCE OF INNOVATION BOOSTS THE HORIZONS OF FECOMÉRCIO PR SYSTEM

In a world in constant evolution, our focus stands out for its ability to reinvent itself, converting challenges into opportunities. Fecomércio PR, Sesc PR and Senac PR reflect our commitment promoting entrepreneurship, the creative economy and innovative education. These are entities that form true innovation ecosystems, seeking not only to...

ELECTROLUX GROUP

SHAPING LIVING FOR THE BETTER FOR OVER A CENTURY

Since 1996 in Curitiba, the city is a hub for global innovation in home appliances. Founded in 1919 by Axel Wenner-Gren in Sweden and present in more than 120 countries, Electrolux Group is a global leader in household and professional appliances. For over a century, the company has been dedicated...

ADEMICON

A SPECIALIST IN CONSORTIUMS WHO LEADS THE SEGMENT AMONG INDEPENDENT MANAGERS

Over the course of its 32-years, Ademicon has become a true benchmark in consortium. It went from a company with regional operations to a brand with a national presence, earning the position of Brazil’s largest independent consortium manager in terms of active credits. Currently, according to data from the Central...

SIGMA

A TRANSFORMATIONAL JOURNEY IN CYBERSECURITY

Five years ago, Sigma stood at the forefront of a seismic shift. As a telecommunications veteran with over three decades of experience, Sigma faced a bold decision: to embrace the dynamic and complex world of cybersecurity. This pivot, driven by a profound purpose and commitment to client evolution, catapulted Sigma...

MEDLESS

YOUR SOURCE FOR THE BEST MEDICINE PRICES

Medless Group is a HealthTech company founded in 2017 in the city of Curitiba by the gynecologist and scientist Dr. Rodrigo Berger, with the aim of studying and developing innovative treatments for women’s health. Having dedicated its first two years to the development and study of an innovative technology, the...

HUMAN ROBOTICS

SHAPING THE FUTURE WITH SMART ROBOTS

In the heart of Brazil’s technological innovation landscape stands Human Robotics, a company that has distinguished itself as a pioneer in the field of autonomous robotics. Founded by Olivier Smadja, in 2017, a French entrepreneur who has made Brazil his home for over 26 years, Human Robotics is a testament...

ESTEIO

55-YEARS MAPPING OUR WORLD

ESTEIO ENGENHARIA E AEROLEVANTAMENTOS S.A. was founded in 1969 as a privately held Brazilian company. Acting as a consultancy company, ESTEIO’s activities are mainly concentrated on the development of projects, services and researches in the area of civil and cartographic engineering. In 1979, ESTEIO was officially recognized by Brazilian Ministry...

CAST GROUP

WITH OVER 33-YEARS OF HISTORY, CAST GROUP STANDS OUT AS A LEADING BRAZILIAN COMPANY IN IT

Specializing in IT and TA consulting and solutions, it offers comprehensive services, including development outsourcing, applications, infrastructure, SAP solutions implementation, 4.0 industry and digital transformation. Pelissari, one of Cast group’s companies, has a solid track record of over 20-years in the technology market, focusing primarily on ERP solutions. Specialized in...

LIGGA

CONNECTIVITY IN SCHOOLS DRIVES DIGITAL INCLUSION IN INDIGENOUS AND RURAL COMMUNITIES IN PARANÁ

The arrival of Ligga’s fiber optic network in rural schools supports the work of teachers and encourages students’ knowledge and access to technology, benefiting the entire teaching ecosystem and the local community. Ligga, the main internet company and connectivity provider in Paraná, in partnership with the State Department of Education...

ICI (INSTITUTO DAS CIDADES INTELIGENTES)

TECHNOLOGY THAT CONNECTS CITIES AND PEOPLE

A SMART CITY IS ONLY MADE WITH GREAT CARE, PLANNING, MANAGEMENT CAPACITY, AND TECHNOLOGY. For over 25 years, the Institute of Smart Cities (ICI), a social organization located in Curitiba, has been involved in developing Information Technology and Communication solutions for public management. With recognized experience throughout Brazil in the...

ICITIES

SMART PEOPLE CREATE SMART CITIES

It was with this mindset that iCities emerged 12 years ago in the city of Curitiba, Paraná. A pioneering company in spreading the concept of smart cities in Brazil, always focused on intelligent urban development and improving the quality of life for people. Making good use of its innovative DNA,...

HARD ROCK CAFE

AN A UNIQUE AND UNFORGETTABLE EXPERIENCE

All over the world, anyone who visits a Hard Rock Cafe location knows that they will embark on an immersive journey through the universe of music and pop culture. From iconic autographed guitars to music legend’s most iconic outfits, each location transforms into a living art gallery. On the walls,...

HIPE

INNOVATION CENTER CURITIBA DRIVING INNOVATION IN RETAIL.

HIPE Innovation Center is the only innovation ecosystem in Brazil that drives and invests in every step of the retail entrepreneuring cycle. In over 22,000 square feet of workspace, HIPE houses about 300 workers between traditional companies, startups and independent professionals using a shared space model. According to HIPE’s CCO,...

ACCELERA HUB

IS MUCH MORE THAN A DYNAMIC AND WELCOMING ENVIRONMENT, IT IS A PLACE OF PROSPERITY.

The Accelera Hub innovation center was born from the vision of traditional entrepreneurs of the building sector in Curitiba – Paládio Group and Daher Technology a vision through which they grasped the opportunity to make a cultural change in their organizations out of innovation. This journey resulted in the bold...

SUCESU PR

USER COMPANIES WORKING TO SHARE KNOWLEDGE AND ASSERTIVE DECISION MAKING

SUCESU-PR – Association of Computer and Telecommunications Users of Paraná, a non-profit entity, was created in 1970 by a group of users who met to debate and seek solutions together, being the most traditional entity in the area of computing. Participating in important events in the history of information technology...

AUDI

Audi celebrates 30-years in Brazil in 2024, a challenging journey that begun in 1994, when the former F1 driver and Brazilian icon Ayrton Senna started importing the four rings vehicles brand to local market, with new technologies and unprecedented driving dynamics. In these 30-years, Audi has brought outstanding models to...

V1

INNOVATION IN URBAN MOBILITY: V1, 100% DIGITAL APPLICATION FOR CAR RENTAL AND SUBSCRIPTION

V1-INNOVATION IN URBAN MOBILITY: V1, 100% DIGITAL APPLICATION FOR CAR RENTAL AND SUBSCRIPTION -VIX LOGÍSTICA STARTUP SEEKS TO TRANSFORM THE WAY PEOPLE MOVE AROUND CURITIBA. V1, recognized as one of the boldest initiatives in Brazil’s innovation ecosystem, emerged in 2018 at the Vix Labs innovation laboratory, owned by Vix Logística,...

RENAULT GROUP

A 25-YEAR LEGACY AND THE START OF A NEW ERA

On 12 March 1996, Renault Group chose Paraná as the site for its new plant, marking the start of a new chapter in automotive history for Brazil. On 4 December 1998, the Ayrton Senna industrial complex opened its doors in Curitiba, becoming one of Renault Group’s main sites in South...

FINAN3

FOCUSES ON ENGAGING WITH COMPANIES

FINAN3 FOCUSES ON ENGAGING WITH COMPANIES WITH AN INNOVATIVE BIAS, EITHER BY MAINTAINING INNOVATIVE SOLUTIONS OR BY BEING FULLY FOCUSED ON TECHNOLOGY AND THE SEARCH FOR NEW SOLUTIONS. The opportunity to facilitate business involving innovation and technology drives Finan3 Securitizadora, founded in 2021 by Pedro Henrique Reis, Rafael Maia, and...

MANNESOFT

A COMPANY SPECIALIZED IN INTEGRATED SOFTWARE SOLUTIONS.

Mannesoft (software solutions) originated in Brazil, in the city of Curitiba in 1993, founded by Luis Armando Dias, a student who discovered his passion for technology. With an entrepreneurial vision, he recognized the potential of information technology, leading to the creation of various software solutions. The company evolved alongside technological...

PREÂMBULO TECH

WITH DETERMINATION AND A REVOLUTIONARY SPIRIT, PREÂMBULO TECH EMERGED

WITH DETERMINATION AND A REVOLUTIONARY SPIRIT, PREÂMBULO TECH EMERGED TO TRANSFORM THE BRAZILIAN LEGAL LANDSCAPE. Investing heavily in technology and innovation, the company has established itself as a benchmark in the country’s Legaltech market. The founder and CEO, Hamilton Andreatta, takes pride in being an example for his city, state,...

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The Publisher

Francisco Britto

Britto holds a degree in Advertising and Journalism and a postgraduate degree in Business Administration. He has over 40 years of experience in marketing and sales. He has worked in companies such as Grupo Pão de Açúcar, DPZ, Young & Rubican, W / Brasil, among others, always in the areas of customer service and planning.  At Wunderman... click to read more

The Publisher

Francisco Britto

Britto holds a degree in Advertising and Journalism and a postgraduate degree in Business Administration. He has over 40 years of experience in marketing and sales. He has worked in companies such as Grupo Pão de Açúcar, DPZ, Young & Rubican, W / Brasil, among others, always in the areas of customer service and planning.  At Wunderman... click to read more

Other Ecosystems