With the AMA platform, this traditional logic is broken because residents of socially relevant areas start taking care of their territory. The local leader, who would already take care of the neighborhood, now has the opportunity for paid collaboration. The service is georeferenced and constantly evaluated by neighbors and the municipality in the AMA app. As a result, the city avoids logistics costs and achieves better results in areas that traditionally would not be reached by the government.
The groundbreaking initiative also won the Climate Smart Cities Challenge in 2022, promoted by UN-Habitat and the Swedish Agency for Innovation. For the challenge in Curitiba, the AMA Platform – Environmental Agents was the big winner with its social network and environmental stewardship technologies. In January 2022, 45 finalists were selected from almost 200 proposals. To determine the winners, they were evaluated based on three criteria: whether they were ready to be demonstrated in a real environment, suitable to integrate a team, and their potential impact on the population.
Thus, the AMA Platform continues its innovative journey with the mission of educating, connecting, and rewarding people to collaborate in the management of urban environmental problems.
