Stories of Innovation

INNOVATION Quebec

CHAIRE DE RECHERCHE SIEMENS

ÉCOLE DE TECHNOLOGIE SUPÉRIEURE SUR L’INTÉGRATION DES TECHNOLOGIES DE L’INDUSTRIE 4.0 (2018-2028)

Les trois grands projets de recherche que chapeaute la Chaire de recherche Siemens sur l’intégration des technologies de l’industrie 4.0 sont le fruit d’un travail réalisé sur une année par le professeur Hany Moustapha et de nombreux collaborateurs. Financés par Siemens, le CRSNG et MITACS, ces projets réunissent l’expertise de...

INNOVATE™ Curitiba

MPS INFORMÁTICA

FOUNDED IN 1984, MPS INFORMÁTICA HAS A CONSOLIDATED POSITION AS ONE OF THE MOST RECOGNIZED COMPANIES

FOUNDED IN 1984, MPS INFORMÁTICA HAS A CONSOLIDATED POSITION AS ONE OF THE MOST RECOGNIZED COMPANIES IN BRAZIL, SPECIALIZED IN SOFTWARE DEVELOPMENT AND INFORMATION TECHNOLOGY (IT) CONSULTANCY. As a traditional provider of corporate services and systems for the public and private sectors, MPS’ purpose is to help its customers develop,...

INNOVATE® Philadelphia: 250 Years of Innovation

ADULT YOU

LIFE IS A GAME, LEARN HOW TO PLAY IT WELL

A LEARNING PLATFORM DESIGNED FOR REAL ADULTS NAVIGATING REAL LIVE. What does Adult You do? Adult You harnesses industry-leading gamified learning to empower adults with essential life skills, making personal growth as engaging as the best games and social platforms. We’re here to help adults thrive in their everyday lives....

INNOVATION Quebec

HEXAGRAM

RESEARCH-CREATION NETWORK IN ARTS, CULTURES AND TECHNOLOGIES

Hexagram is an interuniversity strategic network of the Fonds de recherche du Québec dedicated to research-creation addressing the relationships between the arts, cultures and technologies. Founded in 2001, the network comprises of 45 member co-investigators and nearly 200 student members from eight partner institutions of higher education in Québec: Université...

INNOVATE® Chicago Vol.1

CHICAGO HOPES FOR KIDS

CHICAGO HOPES FOR KIDS - IS CHANGING ACADEMIC TRAJECTORIES FOR STUDENTS EXPERIENCING HOMELESSNESS

IS CHANGING ACADEMIC TRAJECTORIES FOR STUDENTS EXPERIENCING HOMELESSNESS

Chicago HOPES for Kids is the only organization in Chicago that provides educational after school and remote learning programs for students experiencing homelessness in grades Kindergarten through 9th, directly to the shelters and communities where they live. It is our mission to provide students with the resources and encouragement they...

INNOVATE® Blockchain

HEARTRITHM

HEARTRITHM-Performance With a Purpose

Performance With a Purpose

Today, investors want something different from their money. They want performance, but now with a purpose. More than just low-risk financial returns, but also accountability and sustainability. Our goal is for our investors, team, and the greater community to feel connected to themselves, one another, and technology by making the...

INNOVATE® New Jersey Vol.2

SYRIDEX-BIOPHARMA INVESTMENT FIRM

BIOPHARMA INVESTMENT FIRM SYRIDEX BIO ADDRESSES HEALTH EQUITY BY FUNDING R&D OF THERAPIES DISPROPORTIONATELY AFFECTING UNDERSERVED POPULATIONS.

BIOPHARMA INVESTMENT FIRM SYRIDEX BIO ADDRESSES HEALTH EQUITY BY FUNDING R&D OF THERAPIES DISPROPORTIONATELY AFFECTING UNDERSERVED POPULATIONS. Princeton-based Syridex Bio is a biopharma investment firm that makes early-stage, venture creation investments in innovative treatments that can bring transformative changes to diseases disproportionately affecting underserved communities. It is uniquely focused on...

INNOVATE™ Botswana Vol.1

ECOHUB (PTY) LTD

ECOHUB (PTY) LTD- “ONE MAN’S WASTE

“ONE MAN’S WASTE, ANOTHER MAN’S SUSTAINABLE ECO BUILDING”

July 2017 I left my 9-5 job of being a full time Lecturer, and founded Ecohub (Pty) Ltd, a startup that innovatively uses plastic waste combined with other additives to produce affordable, architect designed flat pack ecobricks to build ecohouses. As the only Founder, I took a risk and sold...

INNOVATE™ Adelaide

CITY OF SALISBURY

THE ECONOMIC HEART OF NORTHERN ADELAIDE

The City of Salisbury covers 158km2 and stretches from Valley View in the south to Edinburgh in the north, St Kilda in the west and Salisbury Heights in the east. It contributes $8.65 billion to the State economy and nearly 61,994 jobs. Significant employment hubs are located in: • Vicinity...

INNOVATE™ Atlantic Canada

VEROSOURCE SOLUTIONS

PUTTING THE POWER OF HEALTHCARE DATAIN THE HANDS OF THE PEOPLE

It was March 2016 and VeroSource had to lay off its sole employee. Picture it: Everything was looking great for VeroSource, the digital healthcare start-up based out of Fredericton, New Brunswick. The company was about to celebrate its second anniversary. It had just landed a deal with a large company...

INNOVATE™ Adelaide

NUMEDICO

THIS ADELAIDE-BASED MEDTECH START-UP HAS FOUND GLOBAL RECOGNITION

THIS ADELAIDE-BASED MEDTECH START-UP HAS FOUND GLOBAL RECOGNITION WITH MORE EFFICIENT, SAFER AND AFFORDABLE DRUG DELIVERY METHODS. SPACE RESEARCH FOR REAL-WORLD PROBLEMSPushing the boundaries of medical research all the way into orbit, Numedico’s latest business venture is a partnership with satellite infrastructure provider ResearchSat to explore newmethods to administer medication....

INNOVATE™ Adelaide

SMR AUSTRALIA

LOCAL INNOVATIONS CREATING GLOBAL AUTOMOTIVE VALUE-ADD

SMR Australia, a Motherson Group Company, has been a prominent manufacturer in South Australia for over 70 years. Driven by a culture of innovation, SMR Australia has evolved from its origins as Rainsford Metal products producing metal stampings, to Britax producing baby capsules and other automotive safety products, to Schefenacker...

INNOVATE® New Jersey Vol.2

AXIOMCPAs

DOUG SMITH AND MELINDA D’ANTOUNO CREATED A PROGRESSIVE CUSTOMER-FOCUSED ACCOUNTING FIRM

DOUG SMITH AND MELINDA D’ANTOUNO CREATED A PROGRESSIVE CUSTOMER-FOCUSED ACCOUNTING FIRM TO UNIQUELY ADDRESS THE FRUSTRATIONS OF SMALL BUSINESSES. In 2011, Doug and Melinda set out to start a new kind of CPA firm. They wanted to take a fresh look at the industry and create a firm that really...

INNOVATION Quebec

ERAC Gaspésie

SUPPORTÉ PAR UN COMITÉ DE GOUVERNANCE IMPLIQUANT DES REPRÉSENTANTS DE CHAQUE MRC, MINISTÈRES, CRÉNEAUX D’EXCELLENCE DE LA GASPÉSIE ET DES SECTEURS PRIORITAIRES RÉGIONAUX (FORESTIER, TIC, AGRICOLE, TECHNOLOGIES PROPRES ET CELUI DE LA RECHERCHE ET DÉVELOPPEMENT), L’ESPACE RÉGIONAL D’ACCÉLÉRATION ET DE CROISSANCE DE LA GASPÉSIE (ERAC GASPÉSIE) PARTICIPE AU DÉVELOPPEMENT DE LA RÉGION PAR LE SOUTIEN À L’ACCÉLÉRATION ET LA CROISSANCE DES ENTREPRISES MANUFACTURIÈRES ET TRANSFORMATRICES DANS LEUR DÉVELOPPEMENT À LONG TERME

L’équipe de l’ERAC Gaspésie, constituée d’experts en ingénierie et du domaine numérique, accompagne annuellement plus d’une quarantaine d’entreprises sur le territoire gaspésien selon cinq axes d’intervention, soit : L’accompagnement peut être personnalisé en fonction des besoins de l’entreprise. Nous offrons une banque de 40 heures d’accompagnement croissance, suivi, au besoin,...

INNOVATION Quebec

UQAT

INSTITUT DE RECHERCHE EN MINES ET EN ENVIRONNEMENT (IRME)

L’IRME, des solutions pour un développement minier durableLocalisé au cœur d’un centre minier de calibre international, l’Institut de recherche en mines et en environnement (IRME-UQAT) a été créé en 2012, une décision stratégique démontrant l’engagement de l’institution envers le développement durable du secteur minier. Avec une croissance continue et forte...

INNOVATE™ Estonia

MINDCHIP

THE RISE AT SEA: HOW MINDCHIP TEACHES SHIPS TO THINK FOR THEMSELVES

The sea has always been humanity’s vital artery—through it flow goods, people, and ideas. Yet the sea is also unpredictable and harsh. It is here, among waves and storms, that the Estonian deep-tech company MindChip faces a challenge that could reshape the future of maritime operations: how to make ships...

INNOVATE™ Curitiba

DR. PEANUT

WHO SAID THAT HEALTHY FOOD HAS TO BE TASTELESS OR BORING?

Motivated by the unwavering and curious desire to respond to that question, in 2017, Lucas Castro, founder and CMO of DR PEANUT, decided to embark and find an ideal recipe that would bring an unbelievable flavor to people focused on health, sports and whoever require balanced energy. This is the...

INNOVATE® South Florida

Palm Beach State College

THE FUTURE IS HERE

THE FUTURE IS HERE Palm Beach State College prepares the workforce of Palm Beach County for the jobs of the future with more than 130 programs of study, including certificate, associate and bachelor’s degree programs in high demand fields such as artificial intelligence, cybersecurity, and medical imaging. Founded in 1933...

INNOVATE® Detroit

ITC HOLDINGS CORP.

Transmission is Key to Unlocking Our Energy Future

From electric vehicles to renewable energy, the world is looking at electricity in a new way, and ITC is focused on building and maintaining a power grid that can handle it all. The path to a highly connected, advanced society in which vehicles and infrastructure talk to each other, drones...

INNOVATION Quebec

COLAB

EN ACTIVITÉ DEPUIS 2019, COLAB EST UN CENTRE DE RECHERCHE ET D’INNOVATION

QUATRE AXES DE RECHERCHETerritoires numériquesFavoriser le développement des compétences numériques, collaboratives et entrepreneuriales des acteur·trice·s de l’écosystème. Transition numérique des PMESupporter la transition numérique des PME en développant les compétences numériques des leaders, des gestionnaires et des employé·e·s, en les accompagnant dans une démarche de transformation numérique. Entrepreneuriat et apprentissages...

INNOVATE® Northern Virginia

Acentra HEALTH

Building the Intelligence Behind Better Health

Across the country, hospitals, clinics, and care providers are being asked to deliver more services with fewer resources. Behind many of those systems, Acentra Health is helping government agencies and commercial organizations modernize the way care is delivered, managed, and improved. Formed in 2023 through the combination of CNSI and...

INNOVATE® Washington DMV Edition

CONSUMER TECHNOLOGY ASSOCIATION

Forging the Future of Technology Innovation

For the past 100 years, the Consumer Technology Association (CTA)® has been a driving force in technology, transforming ideas into groundbreaking innovations that enhance everyday life. Founded in 1924 as the Radio Manufacturers Association, CTA has grown to represent over 1,300 companies in the $505 billion U.S. consumer technology industry,...

INNOVATE™ Botswana Vol.1

BUSINESS RITES INVESTMENTS (BSSR)

BEGAN OPERATION IN SEPTEMBER 2020 AND HAS BEEN FOCUSING EXCLUSIVELY ON HIGH QUALITY AND COSTEFFECTIVE BIG DATA SOLUTIONS, SOFTWARE DEVELOPMENT AND IMPLEMENTATION OF SERVICES

We are advancing at a tremendous pace and with the involvement of skilled and experienced people working in the organization. BSSR is currently doing business with local SMEs and is actively taking part in hackathons and competitions, developing innovative solutions, and becoming key players in the country’s digital transformation. The...

Global Innovation Spotlight

Why Brand Protection Is Becoming a Competitive Advantage for Modern Consumer Brands

For years, brand protection was viewed primarily as a defensive function. Companies invested in trademarks, monitored counterfeit activity, and occasionally addressed unauthorized sellers when issues became impossible to ignore. Most leadership teams considered brand protection a necessary but largely reactive part of doing business. That mindset is changing. As ecommerce...

INNOVATION Quebec

CHAIRE DE RECHERCHE SIEMENS

ÉCOLE DE TECHNOLOGIE SUPÉRIEURE SUR L’INTÉGRATION DES TECHNOLOGIES DE L’INDUSTRIE 4.0 (2018-2028)

Les trois grands projets de recherche que chapeaute la Chaire de recherche Siemens sur l’intégration des technologies de l’industrie 4.0 sont le fruit d’un travail réalisé sur une année par le professeur Hany Moustapha et de nombreux collaborateurs. Financés par Siemens, le CRSNG et MITACS, ces projets réunissent l’expertise de...

INNOVATE™ Curitiba

MPS INFORMÁTICA

FOUNDED IN 1984, MPS INFORMÁTICA HAS A CONSOLIDATED POSITION AS ONE OF THE MOST RECOGNIZED COMPANIES

FOUNDED IN 1984, MPS INFORMÁTICA HAS A CONSOLIDATED POSITION AS ONE OF THE MOST RECOGNIZED COMPANIES IN BRAZIL, SPECIALIZED IN SOFTWARE DEVELOPMENT AND INFORMATION TECHNOLOGY (IT) CONSULTANCY. As a traditional provider of corporate services and systems for the public and private sectors, MPS’ purpose is to help its customers develop,...

INNOVATE® Philadelphia: 250 Years of Innovation

ADULT YOU

LIFE IS A GAME, LEARN HOW TO PLAY IT WELL

A LEARNING PLATFORM DESIGNED FOR REAL ADULTS NAVIGATING REAL LIVE. What does Adult You do? Adult You harnesses industry-leading gamified learning to empower adults with essential life skills, making personal growth as engaging as the best games and social platforms. We’re here to help adults thrive in their everyday lives....

INNOVATION Quebec

HEXAGRAM

RESEARCH-CREATION NETWORK IN ARTS, CULTURES AND TECHNOLOGIES

Hexagram is an interuniversity strategic network of the Fonds de recherche du Québec dedicated to research-creation addressing the relationships between the arts, cultures and technologies. Founded in 2001, the network comprises of 45 member co-investigators and nearly 200 student members from eight partner institutions of higher education in Québec: Université...

INNOVATE® Chicago Vol.1

CHICAGO HOPES FOR KIDS

CHICAGO HOPES FOR KIDS - IS CHANGING ACADEMIC TRAJECTORIES FOR STUDENTS EXPERIENCING HOMELESSNESS

IS CHANGING ACADEMIC TRAJECTORIES FOR STUDENTS EXPERIENCING HOMELESSNESS

Chicago HOPES for Kids is the only organization in Chicago that provides educational after school and remote learning programs for students experiencing homelessness in grades Kindergarten through 9th, directly to the shelters and communities where they live. It is our mission to provide students with the resources and encouragement they...

INNOVATE® Blockchain

HEARTRITHM

HEARTRITHM-Performance With a Purpose

Performance With a Purpose

Today, investors want something different from their money. They want performance, but now with a purpose. More than just low-risk financial returns, but also accountability and sustainability. Our goal is for our investors, team, and the greater community to feel connected to themselves, one another, and technology by making the...

INNOVATE® New Jersey Vol.2

SYRIDEX-BIOPHARMA INVESTMENT FIRM

BIOPHARMA INVESTMENT FIRM SYRIDEX BIO ADDRESSES HEALTH EQUITY BY FUNDING R&D OF THERAPIES DISPROPORTIONATELY AFFECTING UNDERSERVED POPULATIONS.

BIOPHARMA INVESTMENT FIRM SYRIDEX BIO ADDRESSES HEALTH EQUITY BY FUNDING R&D OF THERAPIES DISPROPORTIONATELY AFFECTING UNDERSERVED POPULATIONS. Princeton-based Syridex Bio is a biopharma investment firm that makes early-stage, venture creation investments in innovative treatments that can bring transformative changes to diseases disproportionately affecting underserved communities. It is uniquely focused on...

INNOVATE™ Botswana Vol.1

ECOHUB (PTY) LTD

ECOHUB (PTY) LTD- “ONE MAN’S WASTE

“ONE MAN’S WASTE, ANOTHER MAN’S SUSTAINABLE ECO BUILDING”

July 2017 I left my 9-5 job of being a full time Lecturer, and founded Ecohub (Pty) Ltd, a startup that innovatively uses plastic waste combined with other additives to produce affordable, architect designed flat pack ecobricks to build ecohouses. As the only Founder, I took a risk and sold...

INNOVATE™ Adelaide

CITY OF SALISBURY

THE ECONOMIC HEART OF NORTHERN ADELAIDE

The City of Salisbury covers 158km2 and stretches from Valley View in the south to Edinburgh in the north, St Kilda in the west and Salisbury Heights in the east. It contributes $8.65 billion to the State economy and nearly 61,994 jobs. Significant employment hubs are located in: • Vicinity...

INNOVATE™ Atlantic Canada

VEROSOURCE SOLUTIONS

PUTTING THE POWER OF HEALTHCARE DATAIN THE HANDS OF THE PEOPLE

It was March 2016 and VeroSource had to lay off its sole employee. Picture it: Everything was looking great for VeroSource, the digital healthcare start-up based out of Fredericton, New Brunswick. The company was about to celebrate its second anniversary. It had just landed a deal with a large company...

INNOVATE™ Adelaide

NUMEDICO

THIS ADELAIDE-BASED MEDTECH START-UP HAS FOUND GLOBAL RECOGNITION

THIS ADELAIDE-BASED MEDTECH START-UP HAS FOUND GLOBAL RECOGNITION WITH MORE EFFICIENT, SAFER AND AFFORDABLE DRUG DELIVERY METHODS. SPACE RESEARCH FOR REAL-WORLD PROBLEMSPushing the boundaries of medical research all the way into orbit, Numedico’s latest business venture is a partnership with satellite infrastructure provider ResearchSat to explore newmethods to administer medication....

INNOVATE™ Adelaide

SMR AUSTRALIA

LOCAL INNOVATIONS CREATING GLOBAL AUTOMOTIVE VALUE-ADD

SMR Australia, a Motherson Group Company, has been a prominent manufacturer in South Australia for over 70 years. Driven by a culture of innovation, SMR Australia has evolved from its origins as Rainsford Metal products producing metal stampings, to Britax producing baby capsules and other automotive safety products, to Schefenacker...

INNOVATE® New Jersey Vol.2

AXIOMCPAs

DOUG SMITH AND MELINDA D’ANTOUNO CREATED A PROGRESSIVE CUSTOMER-FOCUSED ACCOUNTING FIRM

DOUG SMITH AND MELINDA D’ANTOUNO CREATED A PROGRESSIVE CUSTOMER-FOCUSED ACCOUNTING FIRM TO UNIQUELY ADDRESS THE FRUSTRATIONS OF SMALL BUSINESSES. In 2011, Doug and Melinda set out to start a new kind of CPA firm. They wanted to take a fresh look at the industry and create a firm that really...

INNOVATION Quebec

ERAC Gaspésie

SUPPORTÉ PAR UN COMITÉ DE GOUVERNANCE IMPLIQUANT DES REPRÉSENTANTS DE CHAQUE MRC, MINISTÈRES, CRÉNEAUX D’EXCELLENCE DE LA GASPÉSIE ET DES SECTEURS PRIORITAIRES RÉGIONAUX (FORESTIER, TIC, AGRICOLE, TECHNOLOGIES PROPRES ET CELUI DE LA RECHERCHE ET DÉVELOPPEMENT), L’ESPACE RÉGIONAL D’ACCÉLÉRATION ET DE CROISSANCE DE LA GASPÉSIE (ERAC GASPÉSIE) PARTICIPE AU DÉVELOPPEMENT DE LA RÉGION PAR LE SOUTIEN À L’ACCÉLÉRATION ET LA CROISSANCE DES ENTREPRISES MANUFACTURIÈRES ET TRANSFORMATRICES DANS LEUR DÉVELOPPEMENT À LONG TERME

L’équipe de l’ERAC Gaspésie, constituée d’experts en ingénierie et du domaine numérique, accompagne annuellement plus d’une quarantaine d’entreprises sur le territoire gaspésien selon cinq axes d’intervention, soit : L’accompagnement peut être personnalisé en fonction des besoins de l’entreprise. Nous offrons une banque de 40 heures d’accompagnement croissance, suivi, au besoin,...

INNOVATION Quebec

UQAT

INSTITUT DE RECHERCHE EN MINES ET EN ENVIRONNEMENT (IRME)

L’IRME, des solutions pour un développement minier durableLocalisé au cœur d’un centre minier de calibre international, l’Institut de recherche en mines et en environnement (IRME-UQAT) a été créé en 2012, une décision stratégique démontrant l’engagement de l’institution envers le développement durable du secteur minier. Avec une croissance continue et forte...

INNOVATE™ Estonia

MINDCHIP

THE RISE AT SEA: HOW MINDCHIP TEACHES SHIPS TO THINK FOR THEMSELVES

The sea has always been humanity’s vital artery—through it flow goods, people, and ideas. Yet the sea is also unpredictable and harsh. It is here, among waves and storms, that the Estonian deep-tech company MindChip faces a challenge that could reshape the future of maritime operations: how to make ships...

INNOVATE™ Curitiba

DR. PEANUT

WHO SAID THAT HEALTHY FOOD HAS TO BE TASTELESS OR BORING?

Motivated by the unwavering and curious desire to respond to that question, in 2017, Lucas Castro, founder and CMO of DR PEANUT, decided to embark and find an ideal recipe that would bring an unbelievable flavor to people focused on health, sports and whoever require balanced energy. This is the...

INNOVATE® South Florida

Palm Beach State College

THE FUTURE IS HERE

THE FUTURE IS HERE Palm Beach State College prepares the workforce of Palm Beach County for the jobs of the future with more than 130 programs of study, including certificate, associate and bachelor’s degree programs in high demand fields such as artificial intelligence, cybersecurity, and medical imaging. Founded in 1933...

INNOVATE® Detroit

ITC HOLDINGS CORP.

Transmission is Key to Unlocking Our Energy Future

From electric vehicles to renewable energy, the world is looking at electricity in a new way, and ITC is focused on building and maintaining a power grid that can handle it all. The path to a highly connected, advanced society in which vehicles and infrastructure talk to each other, drones...

INNOVATION Quebec

COLAB

EN ACTIVITÉ DEPUIS 2019, COLAB EST UN CENTRE DE RECHERCHE ET D’INNOVATION

QUATRE AXES DE RECHERCHETerritoires numériquesFavoriser le développement des compétences numériques, collaboratives et entrepreneuriales des acteur·trice·s de l’écosystème. Transition numérique des PMESupporter la transition numérique des PME en développant les compétences numériques des leaders, des gestionnaires et des employé·e·s, en les accompagnant dans une démarche de transformation numérique. Entrepreneuriat et apprentissages...

INNOVATE® Northern Virginia

Acentra HEALTH

Building the Intelligence Behind Better Health

Across the country, hospitals, clinics, and care providers are being asked to deliver more services with fewer resources. Behind many of those systems, Acentra Health is helping government agencies and commercial organizations modernize the way care is delivered, managed, and improved. Formed in 2023 through the combination of CNSI and...

INNOVATE® Washington DMV Edition

CONSUMER TECHNOLOGY ASSOCIATION

Forging the Future of Technology Innovation

For the past 100 years, the Consumer Technology Association (CTA)® has been a driving force in technology, transforming ideas into groundbreaking innovations that enhance everyday life. Founded in 1924 as the Radio Manufacturers Association, CTA has grown to represent over 1,300 companies in the $505 billion U.S. consumer technology industry,...

INNOVATE™ Botswana Vol.1

BUSINESS RITES INVESTMENTS (BSSR)

BEGAN OPERATION IN SEPTEMBER 2020 AND HAS BEEN FOCUSING EXCLUSIVELY ON HIGH QUALITY AND COSTEFFECTIVE BIG DATA SOLUTIONS, SOFTWARE DEVELOPMENT AND IMPLEMENTATION OF SERVICES

We are advancing at a tremendous pace and with the involvement of skilled and experienced people working in the organization. BSSR is currently doing business with local SMEs and is actively taking part in hackathons and competitions, developing innovative solutions, and becoming key players in the country’s digital transformation. The...

Global Innovation Spotlight

Why Brand Protection Is Becoming a Competitive Advantage for Modern Consumer Brands

For years, brand protection was viewed primarily as a defensive function. Companies invested in trademarks, monitored counterfeit activity, and occasionally addressed unauthorized sellers when issues became impossible to ignore. Most leadership teams considered brand protection a necessary but largely reactive part of doing business. That mindset is changing. As ecommerce...

Ecosystems