Food, Beverage & Hospitality, Tampa Bay

Eat Fresco - Challenging Yesterday’s Model Of Mass Produced Packaged Foods

“Eat Fresco is challenging yesterday’s model of mass-produced packaged foods, made with questionable ingredients, shipped frozen around the country.”

Leading the market, Eat Fresco has developed a fresh and local approach that re-imagines packaged foods and elevates the standard for fresh prepared foods. Fresco Foods, Inc. was founded in Tampa in 2015 by Rob and Tracy Povolny. Personally, they were looking for great tasting food they could feel good about eating, without sacrificing time, flavor or nutrition. Frustrated with the available options, they created Eat Fresco. Taking the leap of faith into the entrepreneurial world from corporate life was surprisingly, not a difficult decision. Both Rob and Tracy felt passionate about the venture and confident in the opportunity. Rob spent many years working in the consumer packaged goods industry. He saw firsthand the disconnect between big food manufacturers and what people were seeking. “There’s such a void in the market for convenient packaged foods that aren’t mass-produced and shipped frozen around the country. We’re taking a local or regional approach, rather than building a factory in the middle of the country. We are creating a fresh solution free from preservatives or anything artificial.” Eat Fresco caters to regional and seasonal tastes- something the big manufacturers find operationally challenging. Tracy had a long-time interest in nutrition and healthy living. From a young age, her family instilled in her the importance of eating right and staying active. “It’s rewarding to see our vision taking shape and gratifying to be part of our mission.” Their vision is to change the way packaged food products are made and distributed, making lives easier by offering fresh, deliciously local, real food. Eat Fresco’s mission is to create fresh, delicious food, made locally. We strive to make life easier with real food you can feel good about eating! Recipes focus on robust flavors, quality ingredients, all-natural proteins, and organic vegetables. The result is a delicious, yet healthy entree, high in protein with significantly less sodium than other packaged foods, on average 400 calories. Innovative packaging locks in freshness without the need for freezing or preservatives. The clear, see-through film offers transparency, showcasing real food. Meals are ready to eat in less than 2 minutes with microwave cooking. The line currently includes eight entrees, such as Balsamic Glazed Salmon with Orzo and Roasted Chicken in Sriracha Barbecue Sauce with green beans and macaroni and cheese. Ultimately, other products will be added to the Eat Fresco brand, such as breakfast bowls and entrees geared towards kids. Since its launch into their first store in February 2015, Eat Fresco is now sold in over thirty retailers across the Tampa Bay, Jacksonville and Orlando areas. The brand continues gaining momentum throughout Florida in specialty food and mainstream grocery stores, among other retail channels. In February 2017, Fresco Foods opened their own state of the art commercial kitchen in East Tampa, designed with production capacity to service approximately 1,000 retailers throughout Florida. Future plans include expansion into other regions by establishing additional commercial kitchens to scale the business. Fresco Foods has assembled a strategic team and the essential resources to build a large-scale, industry-altering business. They aspire to positively impact our community by providing employment opportunities and contributing to local charities such as Feeding America Tampa Bay and Daystar Life Center.


Submit your Innovation Story

Join and network with a global community of innovators  by sharing your success story with the world.



Our promise: we dislike spam as much as the next person, and promise never to break your trust in us. We will never sell data – this is only used for the INNOVATE® Newsletter