THE ROAD TO GLOBAL LEADERSHIP
We have come a long way. In 2011, Dialect’s founders John Gower and Jack McHenry were working out of John’s living room in the Mission district of San Francisco, with a handful of team members creating content that helped brands create loyalty. They analysed the typical user journeys online and on mobile to understand the power of content as an engagement tool and applied this knowledge to help brands retain customers.
In 2015, this same approach was applied to acquiring new customers for brands, at all stages of the funnel (awareness, consideration and conversion) – again using the right type of content placed where the right audience would see and engage with it.
This method gained traction and in 2016 the UK office was established (initially in Bristol and then Bath) to allow us to gain access to digital marketing and creative talent in the region. Since then, Dialect has grown. 2020 revenues are up 140% year-on-year to $11.9m, with offices now in San Francisco, LA, Toronto, London and Bath, and an ever expanding team.