INNOVATE® Milwaukee

Innovations of the World

INNOVATE® Milwaukee

THIS INCLUSIVE APPROACH REFLECTS OUR BELIEF THAT GENUINE INNOVATION FLOURISHES WHEN WE HARNESS THE FULL SPECTRUM OF TALENTS AND IDEAS OUR REGION HAS TO OFFER.
KATHY HENRICH, CHIEF EXECUTIVE OFFICER, MKE TECH HUB COALITION

Dear Reader,

As we present this collection of innovative stories from southeast Wisconsin, we are reminded of the extraordinary transformation our region has undergone in recent years. What you hold in your hands is not merely a compilation of business successes, but a testament to the collaborative spirit and visionary thinking that has helped push Wisconsin forward.

Since the inception of the MKE Tech Hub Coalition, we’ve been guided by a bold vision of technology as an economic driver in the region. We’ve operated with a civic mindset, while constantly evolving to market needs and opportunities to address the region’s most pressing needs in tech.

Our approach balances the pursuit of transformational, high-impact initiatives with responsive programs that address immediate market needs. We refer to this focus as our “go far” and “go fast” strategies. These ensure that we build lasting foundations while remaining nimble enough to seize emerging opportunities. Through our three strategic lanes, attracting tech companies and talent, building a diverse tech talent pipeline, and scaling the innovation ecosystem, we are systematically addressing the key elements required for sustained technological advancement and economic prosperity.

The past year displayed immense progress in our region’s collective journey. We witnessed major investments and recognitions that signal southeast Wisconsin’s emergence as a formidable player in the national innovation economy:

  • Microsoft’s $3.3B investment focuses on artificial intelligence and economic growth in Wisconsin
  • BioHealth Tech Hub designation focuses on propelling Wisconsin into a global leader in personalized medicine and biohealth technologies
  • Water + Energy Forward engine focuses on addressing the water-energy-waste nexus at small and medium-sized manufacturers and wastewater utilities in Wisconsin

These accomplishments represent significant milestones on our path toward becoming a “superstar” tech hub. However, they tell only part of the story. The true strength of the region lies in the interconnected ecosystem of innovators, entrepreneurs, established businesses, educational institutions, and community partners who collaborate daily to continue the momentum in the region.

As you explore these accounts of creative problem-solving, perseverance, and vision, you’ll discover that many represent members of the MKE Tech Hub Coalition. Yet we’ve intentionally included voices from across the broader community, recognizing that meaningful progress emerges from diverse perspectives and collaborative efforts that transcend organizational boundaries. This inclusive approach reflects our belief that genuine innovation flourishes when we harness the full spectrum of talents and ideas our region has to offer.

The accomplishments featured in these pages should inspire pride in what we’ve achieved together and optimism for what lies ahead. As we continue this journey together, we invite you to find your place in this unfolding story. Stay up to date on what’s happening in the #mketech region by visiting choosemketech.org

Kathy Henrich, Chief Executive Officer, Molly Mulroy, Board Chair, MKE Tech Hub Coalition.


Ecosystem Champions

Thank you to MKE Tech for making this book possible, they are the voice and champion of Innovate® Milwaukee that unifies the community!

Featured Thought Leaders

Featured Thought Leaders

Featured Innovators

Featured Innovators

AUGUST BROWN

TRANSFORMING INNOVATION INTO MARKET SUCCESS

INSIGHT. INNOVATE. IMPROVE. August Brown has established itself as a trailblazer in Milwaukee’s innovation ecosystem, bridging the often-daunting gap between research and market execution. Founded by Dr. Gordon Nameni and Erik Vickstrom, this boutique agency has become synonymous with strategic excellence and groundbreaking impact. “It all really started in 2018,”...

BiaCure Therapies

Redefining Healthcare Standards

BiaCure™ Therapies Redefining Healthcare Standards: The Wisconsin Leaders Bringing Breakthrough Medical Solutions to Life. Innovation isn’t just about discovering new technologies—it’s about assembling the right team of experts to solve the most pressing unmet clinical needs. This belief has fueled every venture led by Laura King. BiaCure is more than...

BROOKSOURCE

A RELATIONSHIP-FOCUSED APPROACH TO BUILDING THE FUTURE OF TECH & MILWAUKEE!

Since 2000, Brooksource has established and maintained lasting relationships with its clients, consultants, and the Milwaukee community to create unparalleled experiences. Brooksource is a trusted services provider that specializes in delivering Engineering and IT initiatives for Fortune 500 organizations and the public sector through Experience-Driven Staffing, Professional Services, as well...

Epochal Intelligence

The Focus is Unlocking Access to Information and Building Communities Within the IT Space

The Midwest’s tech scene isn’t just growing – it’s booming, with Wisconsin heavily contributing. Milwaukee has transformed from an industrial powerhouse into a digital dynamo, attracting major players and cementing its status as an emerging tech hub where innovation meets Midwestern grit. The opportunities here are continuing to emerge every...

READY REBOUND

ELITE HEALTHCARE NAVIGATION FOR OUR HEROES AND THEIR FAMILIES.

Ready Rebound is a Health and Wellness Solution for first responders and their families. Through early injury detection and expedited, quality care, they significantly reduce time to recovery and decreases risk of injuries. The ProblemWhen it comes to first responders, local governments are facing unique challenges. Departments are chronically understaffed....

STRATUS INDUSTRIES

SHAPING THE FUTURE OF MANUFACTURING: HOW STRATUS INDUSTRIES IS PIONEERING A NEW ERA

SHAPING THE FUTURE OF MANUFACTURING: HOW STRATUS INDUSTRIES IS PIONEERING A NEW ERA Stratus Industries, established in 2013, is redefining manufacturing by combining traditional strengths with a tech-driven approach. Led by co-founder Lyle Stoflet, the company embodies the motto “Make Manufacturing Cool Again,” aiming to reshape an industry often seen...

HSA Bank

HSA BANK IS BUILDING A NEW ERA OF TECHNOLOGY-FOCUSED EXPERIENCES IN FINANCE

HSA BANK IS BUILDING A NEW ERA OF TECHNOLOGY-FOCUSED EXPERIENCES IN FINANCE Technology-driven experience and innovation have the potential to transform employee benefits from a traditional offering into a strategic differentiator for organizations. The benefits sector, traditionally not seen as a tech ‘powerhouse’, is undergoing rapid change as organizations leverage...

CODEBABY

AI THAT ENHANCES HUMAN CAPACITY

As AI reshapes industries, CodeBaby leads in emotionally intelligent, human-centric AI. Specializing in real-time, 3D animated avatars, CodeBaby bridges the gap between automation and authentic interaction—enhancing, rather than replacing, human capacity. Founded to improve communication and accessibility, CodeBaby redefines engagement in education, healthcare, customer service and workforce training. By merging...

CITY RIDERS

BRIDGING THE GAP: HOW CITY RIDERS LINKS LIKE-MINDED ENTHUSIASTS

City Riders, born in 2018 from the frustrations of its founder, Thomas McElroy, embodies a passion for community and exploration. Motivated by the inconsistency of his riding companions, McElroy envisioned a solution that would unite like-minded enthusiasts globally. This vision materialized into City Riders, a platform connecting individuals who share...

DELTAHAWK

POWER REIMAGINED THROUGH TIME-PROVEN INNOVATION

Founded in 1996, DeltaHawk Engines, Inc. has always been driven by innovation and a determination to revolutionize aviation propulsion. Specializing in general aviation, military, uncrewed, and hybrid applications, DeltaHawk’s engines are a testament to ingenuity, reliability, and efficiency. In 2023, the company made history by achieving FAA Type Certification for...

METRO MLS

A COMMITMENT TO INNOVATION

“Innovation is a cumulation of creativity and ingenuity with a splash of chaos that produces something of great substance.” Metro MLS has been reshaping the landscape of real estate in Wisconsin since its establishment in 1962. This powerhouse serves over 10,000 real estate professionals across the state, constantly pushing the...

ROCKWELL AUTOMATION

EXPANDING HUMAN POSSIBILITY

The Allen-Bradley® Clock Tower, part of the Rockwell Automation headquarters, is an iconic piece of the Milwaukee skyline and a symbol of the city’s rich industrial and technological heritage. For 120 years, Rockwell Automation has been innovating and engineering solutions that advance industrial automation – allowing manufacturers around the globe...

SUMMERFEST TECH

UNVEILING INNOVATION, CONNECTING COMMUNITIES

Technology’s power to drive collaboration is transformative. Summerfest Tech was created in 2018 to showcase the impactful influence of technology in Milwaukee and the Midwest, and provide a platform to network, educate, and celebrate the evolution of technology. Today, Summerfest Tech continues to leverage the world-class music festival Summerfest, while...

MSOE

INNOVATION AT THE FOREFRONT

Milwaukee School of Engineering (MSOE) stands as a beacon of innovation, driving forward the boundaries of what’s possible in engineering, business, technology and nursing. With a legacy that intertwines with the heart of Milwaukee’s development, MSOE has become synonymous with excellence, opportunity, and the relentless pursuit of knowledge. At the...

Ideawake

REVOLUTIONIZING CORPORATE INNOVATION FROM MILWAUKEE

REVOLUTIONIZING CORPORATE INNOVATION FROM MILWAUKEE In a world where ideas hold immense value, Ideawake is on a mission to empower companies to mine their most valuable resource: their employees’ creativity and insights. Founded in 2013 by Coby Skonord and Trae Tessmann, Ideawake began with a vision to make innovation accessible...

FORJ

REVOLUTIONIZES MEMBER EXPERIENCE WITH INNOVATIVE PLATFORM, JOURNEY BY FORJ

Forj has emerged as a trailblazer in the world of association and professional network technology with the launch of their groundbreaking platform, Journey by Forj. The company is redefining how organizations engage with their members, combining the power of community with cutting-edge learning experiences. Forj, a forward-thinking SaaS company, has...

THE WATER COUNCIL

INNOVATING THE FUTURE: THE WATER COUNCIL’S VISIONARY JOURNEY

In the heart of Milwaukee, where the vast expanse of Lake Michigan meets the city’s vibrant streets, a transformation in water technology and stewardship is underway. This isn’t just a story of a city that grew from the rich waters of the Great Lakes; it’s a narrative of revolution, where...

NORTHWESTERN MUTUAL

INNOVATING IN FINANCIAL SERVICES FOR MORE THAN 165 YEARS

INNOVATING IN FINANCIAL SERVICES FOR MORE THAN 165 YEARS Founded in 1857, Northwestern Mutual, a FORTUNE 500® financial services company, embodies a unique culture dedicated to helping people achieve financial security. As a mutual company, Northwestern Mutual answers to its policy owners — not Wall Street. Through a comprehensive planning...

MARS SOLUTIONS GROUP

DISCOVERING DIVERSE TALENT THROUGH ALTERNATE PIPELINES

MARS Solutions Group is an award-winning talent solution supplier for information technology (IT), engineering, manufacturing, admin-clerical, healthcare, and professional roles located in Waukesha, WI. Founded by Rashi Arora-Khosla, an accomplished Enterprise Architect, and CEO of MARS Solutions Group, she launched MARS with boot strap capital and grew it organically into...

CONCURRENCY

LEADING THE FUTURE WITH INNOVATION AND EXCELLENCE

At Concurrency, the journey is defined by a relentless pursuit of innovation, excellence, and an unwavering commitment to transforming businesses through cutting-edge technology solutions. As a distinguished 12-time Microsoft Partner of the Year winner and a top AI Partner, Concurrency is at the forefront of the digital revolution, empowering organizations...

BADGER METER

A LEGACY OF SMART SOLUTIONS

Innovation at Badger Meter is about more than just technology—it is about empowering every stakeholder in the water ecosystem to acheive more sustainable, efficient, and effective outcomes. Badger Meter has stood as a beacon of innovation in the field of smart water solutions that aid in solving global water challenges....

ASSOCIATED BANK

MAKING BANKING BETTER FOR EVERYONE

Associated Bank (Associated) operates under the guiding principle of being the “Champion of You.” Every choice and investment made is inspired by customer feedback and aims to strengthen their financial health and simplify their financial lives. The bank’s ranking as #1 for Retail Banking Customer Satisfaction in the Upper Midwest...

MKE Tech

The World of Talent is Changing. Is Your Business Ready?

Since the inception of the MKE Tech Hub Coalition, we’ve been guided by a bold vision of technology as an economic driver in the region. We’ve operated with a civic mindset, while remaining curious to address the region’s most pressing needs in tech. As the region has advanced, we’ve kept...

SENTRY EQUIPMENT

BUILDING THE FOUNDATION FOR A BETTER, SAFER WORLD

Building the foundation for a better, safer world. For the general public, words such as “innovative” and “dynamic” aren’t commonly used to describe the manufacturing industry. But in an industry criticized for being slow to change, Sentry Equipment—a century-old, Oconomowoc-based manufacturing powerhouse—has solidified its position as a proud outlier driving...

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The Publisher

Daniel Esterhuyse

Daniel is the Head of International Publishing Partnerships at Innovations of the World. Born and raised in South Africa, he currently resides in Johannesburg with his wife of 19 years, their 12-year-old daughter, and three cats—FluffPuff, Roxy, and Gizmo, all girls.  An entrepreneur since his school days, Daniel has co-founded various small and large businesses.... click to read more

The Publisher

Daniel Esterhuyse

Daniel is the Head of International Publishing Partnerships at Innovations of the World. Born and raised in South Africa, he currently resides in Johannesburg with his wife of 19 years, their 12-year-old daughter, and three cats—FluffPuff, Roxy, and Gizmo, all girls.  An entrepreneur since his school days, Daniel has co-founded various small and large businesses.... click to read more

Other Ecosystems