INNOVATE® Milwaukee

Innovations of the World

INNOVATE® Milwaukee

THIS INCLUSIVE APPROACH REFLECTS OUR BELIEF THAT GENUINE INNOVATION FLOURISHES WHEN WE HARNESS THE FULL SPECTRUM OF TALENTS AND IDEAS OUR REGION HAS TO OFFER.
KATHY HENRICH, CHIEF EXECUTIVE OFFICER, MKE TECH HUB COALITION

Dear Reader,

As we present this collection of innovative stories from southeast Wisconsin, we are reminded of the extraordinary transformation our region has undergone in recent years. What you hold in your hands is not merely a compilation of business successes, but a testament to the collaborative spirit and visionary thinking that has helped push Wisconsin forward.

Since the inception of the MKE Tech Hub Coalition, we’ve been guided by a bold vision of technology as an economic driver in the region. We’ve operated with a civic mindset, while constantly evolving to market needs and opportunities to address the region’s most pressing needs in tech.

Our approach balances the pursuit of transformational, high-impact initiatives with responsive programs that address immediate market needs. We refer to this focus as our “go far” and “go fast” strategies. These ensure that we build lasting foundations while remaining nimble enough to seize emerging opportunities. Through our three strategic lanes, attracting tech companies and talent, building a diverse tech talent pipeline, and scaling the innovation ecosystem, we are systematically addressing the key elements required for sustained technological advancement and economic prosperity.

The past year displayed immense progress in our region’s collective journey. We witnessed major investments and recognitions that signal southeast Wisconsin’s emergence as a formidable player in the national innovation economy:

  • Microsoft’s $3.3B investment focuses on artificial intelligence and economic growth in Wisconsin
  • BioHealth Tech Hub designation focuses on propelling Wisconsin into a global leader in personalized medicine and biohealth technologies
  • Water + Energy Forward engine focuses on addressing the water-energy-waste nexus at small and medium-sized manufacturers and wastewater utilities in Wisconsin

These accomplishments represent significant milestones on our path toward becoming a “superstar” tech hub. However, they tell only part of the story. The true strength of the region lies in the interconnected ecosystem of innovators, entrepreneurs, established businesses, educational institutions, and community partners who collaborate daily to continue the momentum in the region.

As you explore these accounts of creative problem-solving, perseverance, and vision, you’ll discover that many represent members of the MKE Tech Hub Coalition. Yet we’ve intentionally included voices from across the broader community, recognizing that meaningful progress emerges from diverse perspectives and collaborative efforts that transcend organizational boundaries. This inclusive approach reflects our belief that genuine innovation flourishes when we harness the full spectrum of talents and ideas our region has to offer.

The accomplishments featured in these pages should inspire pride in what we’ve achieved together and optimism for what lies ahead. As we continue this journey together, we invite you to find your place in this unfolding story. Stay up to date on what’s happening in the #mketech region by visiting choosemketech.org

Kathy Henrich, Chief Executive Officer, Molly Mulroy, Board Chair, MKE Tech Hub Coalition.


Ecosystem Champions

Thank you to MKE Tech for making this book possible, they are the voice and champion of Innovate® Milwaukee that unifies the community!

Featured Thought Leaders

Featured Thought Leaders

Featured Innovators

Featured Innovators

CODEWORKS

PURPOSE. PASSION. PEOPLE.

Codeworks began in 1995 when Mark Theisen, a software developer, recognized the need for a software development consulting firm that provided high-level quality talent at reasonable rates. There was a lot of competition popping up in the IT consulting industry at the time, but he saw companies that were inefficient...

Aeroplicity

Simplifying Aerospace and Defense: The Aeroplicity Story

Aeroplicity has emerged as a transformative force in the aerospace and defense industry, with a mission to simplify and modernize supply chain and aftermarket operations. Leveraging cutting-edge aerospace-grade technologies, the company is reshaping how organizations manage data, compliance, and operational efficiency. At its core, Aeroplicity addresses the industry’s most pressing...

HSA Bank

HSA BANK IS BUILDING A NEW ERA OF TECHNOLOGY-FOCUSED EXPERIENCES IN FINANCE

HSA BANK IS BUILDING A NEW ERA OF TECHNOLOGY-FOCUSED EXPERIENCES IN FINANCE Technology-driven experience and innovation have the potential to transform employee benefits from a traditional offering into a strategic differentiator for organizations. The benefits sector, traditionally not seen as a tech ‘powerhouse’, is undergoing rapid change as organizations leverage...

DATA HOLDINGS

KEEPING BUSINESSES’ DATA SECURE AND AVAILABLE

Data Holdings is a premier Tier III+ commercial data center, centrally located in Milwaukee with a LEED gold design. Offering a full suite of solutions and services designed to meet any needs, Data Holdings is a highly secure facility with 24/7 staffing and monitoring. Commissioned in 2013 by Potawatomi Ventures,...

CITY RIDERS

BRIDGING THE GAP: HOW CITY RIDERS LINKS LIKE-MINDED ENTHUSIASTS

City Riders, born in 2018 from the frustrations of its founder, Thomas McElroy, embodies a passion for community and exploration. Motivated by the inconsistency of his riding companions, McElroy envisioned a solution that would unite like-minded enthusiasts globally. This vision materialized into City Riders, a platform connecting individuals who share...

SENTRY EQUIPMENT

BUILDING THE FOUNDATION FOR A BETTER, SAFER WORLD

Building the foundation for a better, safer world. For the general public, words such as “innovative” and “dynamic” aren’t commonly used to describe the manufacturing industry. But in an industry criticized for being slow to change, Sentry Equipment—a century-old, Oconomowoc-based manufacturing powerhouse—has solidified its position as a proud outlier driving...

INTRNLS 

SHAPING THE FUTURE

Intrnls is at the forefront of revolutionizing the carbon capture industry. With a clear focus on producing the world’s most efficient carbon capture filters, Intrnls is not just a company; it’s a transformative force dedicated to addressing one of the world’s most pressing environmental issues – reducing atmospheric carbon dioxide....

UNIVERSITY OF WISCONSIN-MILWAUKEE

A BEACON OF INNOVATION

Just minutes from downtown Milwaukee, the University of Wisconsin-Milwaukee (UWM) is one of the top research universities in the nation, and one of only two top-rated research universities in the state. Serving as a bridge between academia and industry, UWM does more than just ensure that all students have equitable...

NVNG

ELEVATING WISCONSIN’S VENTURE SCENE: THE POWER OF NETWORKS UNLEASHED

Wisconsin-based NVNG is a boutique investment advisory firm with a unique superpower: curating connections. Founded by Carrie Thome and Grady Buchanan in 2019, NVNG (Nothing Ventured, Nothing Gained) is on a mission to make Wisconsin’s venture ecosystem globally competitive by leveraging the power of strategic networks. “We have the right...

SUMMERFEST TECH

UNVEILING INNOVATION, CONNECTING COMMUNITIES

Technology’s power to drive collaboration is transformative. Summerfest Tech was created in 2018 to showcase the impactful influence of technology in Milwaukee and the Midwest, and provide a platform to network, educate, and celebrate the evolution of technology. Today, Summerfest Tech continues to leverage the world-class music festival Summerfest, while...

READY REBOUND

ELITE HEALTHCARE NAVIGATION FOR OUR HEROES AND THEIR FAMILIES.

Ready Rebound is a Health and Wellness Solution for first responders and their families. Through early injury detection and expedited, quality care, they significantly reduce time to recovery and decreases risk of injuries. The ProblemWhen it comes to first responders, local governments are facing unique challenges. Departments are chronically understaffed....

BLOCK TIME FINANCIAL

PIONEERING THE FUTURE: VISION FOR DISRUPTION

PIONEERING THE FUTURE: VISION FOR DISRUPTION Block Time Financial is pioneering the financial technology sector in Milwaukee—and beyond. With a profound understanding of the rapidly changing landscape of global finance, CEO Bruce Rosenheimer, a seasoned Wall Street veteran, and CTO Lou Morgan, with three decades’ experience in the financial trading...

ASSOCIATED BANK

MAKING BANKING BETTER FOR EVERYONE

Associated Bank (Associated) operates under the guiding principle of being the “Champion of You.” Every choice and investment made is inspired by customer feedback and aims to strengthen their financial health and simplify their financial lives. The bank’s ranking as #1 for Retail Banking Customer Satisfaction in the Upper Midwest...

CONCURRENCY

LEADING THE FUTURE WITH INNOVATION AND EXCELLENCE

At Concurrency, the journey is defined by a relentless pursuit of innovation, excellence, and an unwavering commitment to transforming businesses through cutting-edge technology solutions. As a distinguished 12-time Microsoft Partner of the Year winner and a top AI Partner, Concurrency is at the forefront of the digital revolution, empowering organizations...

ECOURT REPORTERS

TECHNOLOGY TO LOCATE AND BOOK LEGAL SERVICE PROVIDERS

eCourt Reporters is a court reporter/women-owned company. eCourt Reporters was created out of a need for locating qualified, experienced court reporters and legal videographers. eCourt Reporters’ app is a custom-built, high-tech, innovative technology to schedule court reporters and other legal services. Karen Renee, CEO; Judy Gerulat, COO; and Justin Furst,...

SABHYA TECHNOLOGIES

PIONEERING DIGITAL TRANSFORMATION WITH INNOVATION AND CLIENT-CENTRIC SOLUTIONS

In an era of rapid technological change, Sabhya Technologies has established itself as a trusted partner for organizations looking to modernize, innovate, and thrive in the digital-first economy. Through cutting-edge solutions and a client-centric approach, the company has built a reputation as a global leader in digital transformation A Vision...

MKE TECH HUB

A LEGACY OF INNOVATION DRIVING A FUTURE OF IMPACT

Shaped by a rich industrial legacy, Milwaukee is evolving into a beacon of modern innovation. With biohealth, AI, water, energy technology, smart manufacturing, and financial services leading the way, Milwaukee’s dynamic ecosystem is not only thriving, but attracting attention from investors, entrepreneurs, and innovators worldwide. Here, tradition meets technology, and...

Zentrix.ai

The Founders of Zentrix.ai Turn Their Passion for Stock Trading and Innovation Into an AI-Powered Stock Insights Platform

Founded in 2024 by Wyatt Johnson and Connor Van Crete, Zentrix.ai brings the tools and confidence of institutional trading to retail stock traders. Wyatt and Connor became interested in the stock market throughout high school, and quickly came to understand how cut-throat it can be. Conducting thorough research and data...

Ideawake

REVOLUTIONIZING CORPORATE INNOVATION FROM MILWAUKEE

REVOLUTIONIZING CORPORATE INNOVATION FROM MILWAUKEE In a world where ideas hold immense value, Ideawake is on a mission to empower companies to mine their most valuable resource: their employees’ creativity and insights. Founded in 2013 by Coby Skonord and Trae Tessmann, Ideawake began with a vision to make innovation accessible...

CONTINUUS

DATA ENABLEMENT FOR FINANCIAL SERVICES INNOVATORS

Continuus is a data and analytics consulting firm headquartered in the heart of Milwaukee’s bustling Third Ward. Continuus is uniquely positioned to be the integrator and advisor that brings the Financial Services Data Cloud ecosystem together through technical expertise, partnerships, and core differentiator: industry expertise. Founder’s StoryMatt Moeser founded Continuus...

VERSITI

BEYOND THE BLOOD CENTER – INNOVATING ACROSS THE SPECTRUM OF BLOOD HEALTH

BEYOND THE BLOOD CENTER – INNOVATING ACROSS THE SPECTRUM OF BLOOD HEALTH Versiti has established itself as a leader in blood health innovation and clinical testing services for clinicians, health care providers, and researchers. Originally founded as a community blood banking initiative in 1947, the organization now known as Versiti,...

7RIVERS

THE CONFLUENCE OF DATA AND STRATEGY

7Rivers is pioneering a path for businesses to navigate the uncharted waters of a new era of technology.With a keen focus on data modernization and artificial intelligence, 7Rivers is not just a technology services company but a leader for organizations ready to embark on a transformative journey, helping solve some...

THE WATER COUNCIL

INNOVATING THE FUTURE: THE WATER COUNCIL’S VISIONARY JOURNEY

In the heart of Milwaukee, where the vast expanse of Lake Michigan meets the city’s vibrant streets, a transformation in water technology and stewardship is underway. This isn’t just a story of a city that grew from the rich waters of the Great Lakes; it’s a narrative of revolution, where...

MARS SOLUTIONS GROUP

DISCOVERING DIVERSE TALENT THROUGH ALTERNATE PIPELINES

MARS Solutions Group is an award-winning talent solution supplier for information technology (IT), engineering, manufacturing, admin-clerical, healthcare, and professional roles located in Waukesha, WI. Founded by Rashi Arora-Khosla, an accomplished Enterprise Architect, and CEO of MARS Solutions Group, she launched MARS with boot strap capital and grew it organically into...

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The Publisher

Daniel Esterhuyse

Daniel is the Head of International Publishing Partnerships at Innovations of the World. Born and raised in South Africa, he currently resides in Johannesburg with his wife of 19 years, their 12-year-old daughter, and three cats—FluffPuff, Roxy, and Gizmo, all girls.  An entrepreneur since his school days, Daniel has co-founded various small and large businesses.... click to read more

The Publisher

Daniel Esterhuyse

Daniel is the Head of International Publishing Partnerships at Innovations of the World. Born and raised in South Africa, he currently resides in Johannesburg with his wife of 19 years, their 12-year-old daughter, and three cats—FluffPuff, Roxy, and Gizmo, all girls.  An entrepreneur since his school days, Daniel has co-founded various small and large businesses.... click to read more

Other Ecosystems