INNOVATE® Milwaukee

Innovations of the World

INNOVATE® Milwaukee

THIS INCLUSIVE APPROACH REFLECTS OUR BELIEF THAT GENUINE INNOVATION FLOURISHES WHEN WE HARNESS THE FULL SPECTRUM OF TALENTS AND IDEAS OUR REGION HAS TO OFFER.
KATHY HENRICH, CHIEF EXECUTIVE OFFICER, MKE TECH HUB COALITION

Dear Reader,

As we present this collection of innovative stories from southeast Wisconsin, we are reminded of the extraordinary transformation our region has undergone in recent years. What you hold in your hands is not merely a compilation of business successes, but a testament to the collaborative spirit and visionary thinking that has helped push Wisconsin forward.

Since the inception of the MKE Tech Hub Coalition, we’ve been guided by a bold vision of technology as an economic driver in the region. We’ve operated with a civic mindset, while constantly evolving to market needs and opportunities to address the region’s most pressing needs in tech.

Our approach balances the pursuit of transformational, high-impact initiatives with responsive programs that address immediate market needs. We refer to this focus as our “go far” and “go fast” strategies. These ensure that we build lasting foundations while remaining nimble enough to seize emerging opportunities. Through our three strategic lanes, attracting tech companies and talent, building a diverse tech talent pipeline, and scaling the innovation ecosystem, we are systematically addressing the key elements required for sustained technological advancement and economic prosperity.

The past year displayed immense progress in our region’s collective journey. We witnessed major investments and recognitions that signal southeast Wisconsin’s emergence as a formidable player in the national innovation economy:

  • Microsoft’s $3.3B investment focuses on artificial intelligence and economic growth in Wisconsin
  • BioHealth Tech Hub designation focuses on propelling Wisconsin into a global leader in personalized medicine and biohealth technologies
  • Water + Energy Forward engine focuses on addressing the water-energy-waste nexus at small and medium-sized manufacturers and wastewater utilities in Wisconsin

These accomplishments represent significant milestones on our path toward becoming a “superstar” tech hub. However, they tell only part of the story. The true strength of the region lies in the interconnected ecosystem of innovators, entrepreneurs, established businesses, educational institutions, and community partners who collaborate daily to continue the momentum in the region.

As you explore these accounts of creative problem-solving, perseverance, and vision, you’ll discover that many represent members of the MKE Tech Hub Coalition. Yet we’ve intentionally included voices from across the broader community, recognizing that meaningful progress emerges from diverse perspectives and collaborative efforts that transcend organizational boundaries. This inclusive approach reflects our belief that genuine innovation flourishes when we harness the full spectrum of talents and ideas our region has to offer.

The accomplishments featured in these pages should inspire pride in what we’ve achieved together and optimism for what lies ahead. As we continue this journey together, we invite you to find your place in this unfolding story. Stay up to date on what’s happening in the #mketech region by visiting choosemketech.org

Kathy Henrich, Chief Executive Officer, Molly Mulroy, Board Chair, MKE Tech Hub Coalition.


Ecosystem Champions

Thank you to MKE Tech for making this book possible, they are the voice and champion of Innovate® Milwaukee that unifies the community!

Featured Thought Leaders

Featured Thought Leaders

Featured Innovators

Featured Innovators

MARS SOLUTIONS GROUP

DISCOVERING DIVERSE TALENT THROUGH ALTERNATE PIPELINES

MARS Solutions Group is an award-winning talent solution supplier for information technology (IT), engineering, manufacturing, admin-clerical, healthcare, and professional roles located in Waukesha, WI. Founded by Rashi Arora-Khosla, an accomplished Enterprise Architect, and CEO of MARS Solutions Group, she launched MARS with boot strap capital and grew it organically into...

MSOE

INNOVATION AT THE FOREFRONT

Milwaukee School of Engineering (MSOE) stands as a beacon of innovation, driving forward the boundaries of what’s possible in engineering, business, technology and nursing. With a legacy that intertwines with the heart of Milwaukee’s development, MSOE has become synonymous with excellence, opportunity, and the relentless pursuit of knowledge. At the...

Ideawake

REVOLUTIONIZING CORPORATE INNOVATION FROM MILWAUKEE

REVOLUTIONIZING CORPORATE INNOVATION FROM MILWAUKEE In a world where ideas hold immense value, Ideawake is on a mission to empower companies to mine their most valuable resource: their employees’ creativity and insights. Founded in 2013 by Coby Skonord and Trae Tessmann, Ideawake began with a vision to make innovation accessible...

READY REBOUND

ELITE HEALTHCARE NAVIGATION FOR OUR HEROES AND THEIR FAMILIES.

Ready Rebound is a Health and Wellness Solution for first responders and their families. Through early injury detection and expedited, quality care, they significantly reduce time to recovery and decreases risk of injuries. The ProblemWhen it comes to first responders, local governments are facing unique challenges. Departments are chronically understaffed....

BIOFORWARD WISCONSIN:

LEADING THE PATH TO PERSONALIZED MEDICINE

Pioneering Innovation in BiohealthNestled in the heart of America’s Midwest, BioForward Wisconsin represents Wisconsin’s vibrant biohealth sector which stands as a beacon of innovation and economic growth. A 501(c) 6 member association established in 1988 as the Wisconsin Biotechnology Association, the organization initially focused on biotechnology. It expanded its membership...

BROOKSOURCE

A RELATIONSHIP-FOCUSED APPROACH TO BUILDING THE FUTURE OF TECH & MILWAUKEE!

Since 2000, Brooksource has established and maintained lasting relationships with its clients, consultants, and the Milwaukee community to create unparalleled experiences. Brooksource is a trusted services provider that specializes in delivering Engineering and IT initiatives for Fortune 500 organizations and the public sector through Experience-Driven Staffing, Professional Services, as well...

ECOURT REPORTERS

TECHNOLOGY TO LOCATE AND BOOK LEGAL SERVICE PROVIDERS

eCourt Reporters is a court reporter/women-owned company. eCourt Reporters was created out of a need for locating qualified, experienced court reporters and legal videographers. eCourt Reporters’ app is a custom-built, high-tech, innovative technology to schedule court reporters and other legal services. Karen Renee, CEO; Judy Gerulat, COO; and Justin Furst,...

ASSOCIATED BANK

MAKING BANKING BETTER FOR EVERYONE

Associated Bank (Associated) operates under the guiding principle of being the “Champion of You.” Every choice and investment made is inspired by customer feedback and aims to strengthen their financial health and simplify their financial lives. The bank’s ranking as #1 for Retail Banking Customer Satisfaction in the Upper Midwest...

VERSITI

BEYOND THE BLOOD CENTER – INNOVATING ACROSS THE SPECTRUM OF BLOOD HEALTH

BEYOND THE BLOOD CENTER – INNOVATING ACROSS THE SPECTRUM OF BLOOD HEALTH Versiti has established itself as a leader in blood health innovation and clinical testing services for clinicians, health care providers, and researchers. Originally founded as a community blood banking initiative in 1947, the organization now known as Versiti,...

CITY RIDERS

BRIDGING THE GAP: HOW CITY RIDERS LINKS LIKE-MINDED ENTHUSIASTS

City Riders, born in 2018 from the frustrations of its founder, Thomas McElroy, embodies a passion for community and exploration. Motivated by the inconsistency of his riding companions, McElroy envisioned a solution that would unite like-minded enthusiasts globally. This vision materialized into City Riders, a platform connecting individuals who share...

CONTINUUS

DATA ENABLEMENT FOR FINANCIAL SERVICES INNOVATORS

Continuus is a data and analytics consulting firm headquartered in the heart of Milwaukee’s bustling Third Ward. Continuus is uniquely positioned to be the integrator and advisor that brings the Financial Services Data Cloud ecosystem together through technical expertise, partnerships, and core differentiator: industry expertise. Founder’s StoryMatt Moeser founded Continuus...

zizzl health

Igniting a Revolution in the Traditional Benefits Landscape

A recent breakthrough is making it more affordable for employers to offer high quality group health insurance benefits. At the forefront of this benefits innovation stands zizzl health, a trailblazer in the field of Individual Coverage Health Reimbursement Arrangements (ICHRAs). When the Executive Order solidifying ICHRA as an ACA-compliant health...

GENO.ME

A REAL-WORLD APPROACH TO BETTER CLINICAL RESEARCH OUTCOMES

Geno.Me is a biotechnology company that was born from the idea of empowering people to take greater ownership of their health data, because it is a valuable and necessary asset to advance medical research. With a focus on creating better ways to treat populations that have diseases with a genetic...

RAPID RADICALS

UNLEASHING INNOVATION: RAPID RADICALS’ TORRENTIAL TRIUMPH

In July 2010, nine inches of rain fell in a very short amount of time, filling the Milwaukee Metropolitan Sewerage District’s (MMSD) service area pipes with some 64 billion gallons of water. A storm of this severity is only likely to occur once every 500 years, but the frequency is...

CODEBABY

AI THAT ENHANCES HUMAN CAPACITY

As AI reshapes industries, CodeBaby leads in emotionally intelligent, human-centric AI. Specializing in real-time, 3D animated avatars, CodeBaby bridges the gap between automation and authentic interaction—enhancing, rather than replacing, human capacity. Founded to improve communication and accessibility, CodeBaby redefines engagement in education, healthcare, customer service and workforce training. By merging...

Epochal Intelligence

The Focus is Unlocking Access to Information and Building Communities Within the IT Space

The Midwest’s tech scene isn’t just growing – it’s booming, with Wisconsin heavily contributing. Milwaukee has transformed from an industrial powerhouse into a digital dynamo, attracting major players and cementing its status as an emerging tech hub where innovation meets Midwestern grit. The opportunities here are continuing to emerge every...

NVNG

ELEVATING WISCONSIN’S VENTURE SCENE: THE POWER OF NETWORKS UNLEASHED

Wisconsin-based NVNG is a boutique investment advisory firm with a unique superpower: curating connections. Founded by Carrie Thome and Grady Buchanan in 2019, NVNG (Nothing Ventured, Nothing Gained) is on a mission to make Wisconsin’s venture ecosystem globally competitive by leveraging the power of strategic networks. “We have the right...

BiaCure Therapies

Redefining Healthcare Standards

BiaCure™ Therapies Redefining Healthcare Standards: The Wisconsin Leaders Bringing Breakthrough Medical Solutions to Life. Innovation isn’t just about discovering new technologies—it’s about assembling the right team of experts to solve the most pressing unmet clinical needs. This belief has fueled every venture led by Laura King. BiaCure is more than...

INTERNSHIP ON DEMAND

HOW INTERNSHIP ON DEMAND IS REDEFINING THE PATH TO CAREER SUCCESS

Every year, millions of college students graduate without ever having experienced the workplace firsthand. Employers demand experience, but when only 30% of college students complete an internship on an annual basis, what do those left on the outside looking in do? That’s where Internship on Demand comes in. Launched in...

FORJ

REVOLUTIONIZES MEMBER EXPERIENCE WITH INNOVATIVE PLATFORM, JOURNEY BY FORJ

Forj has emerged as a trailblazer in the world of association and professional network technology with the launch of their groundbreaking platform, Journey by Forj. The company is redefining how organizations engage with their members, combining the power of community with cutting-edge learning experiences. Forj, a forward-thinking SaaS company, has...

MILWAUKEE METROPOLITAN SEWERAGE DISTRICT

INNOVATION IN WATER MANAGEMENT AND ENVIRONMENTAL STEWARDSHIP

INNOVATION IN WATER MANAGEMENT AND ENVIRONMENTAL STEWARDSHIP Since 1994, the Milwaukee Metropolitan Sewerage District (MMSD) has captured and cleaned an impressive 98.6% of the water entering the regional sewers from its 423-square-mile service area. This is a significant achievement, considering that many metropolitan areas struggle to capture and clean the...

WAUKESHA COUNTY TECHNICAL COLLEGE

LEADING HIGHER EDUCATION INTO THE FUTURE

Waukesha County Technical College, one of 16 Colleges part of the Wisconsin Technical College System, has been a leader of workforce development and training in Southeastern Wisconsin for more than a century. The College is focused on educating students for in-demand jobs and contributing to the economy by providing skilled...

ROCKWELL AUTOMATION

EXPANDING HUMAN POSSIBILITY

The Allen-Bradley® Clock Tower, part of the Rockwell Automation headquarters, is an iconic piece of the Milwaukee skyline and a symbol of the city’s rich industrial and technological heritage. For 120 years, Rockwell Automation has been innovating and engineering solutions that advance industrial automation – allowing manufacturers around the globe...

INTRNLS 

SHAPING THE FUTURE

Intrnls is at the forefront of revolutionizing the carbon capture industry. With a clear focus on producing the world’s most efficient carbon capture filters, Intrnls is not just a company; it’s a transformative force dedicated to addressing one of the world’s most pressing environmental issues – reducing atmospheric carbon dioxide....

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The Publisher

Daniel Esterhuyse

Daniel is the Head of International Publishing Partnerships at Innovations of the World. Born and raised in South Africa, he currently resides in Johannesburg with his wife of 19 years, their 12-year-old daughter, and three cats—FluffPuff, Roxy, and Gizmo, all girls.  An entrepreneur since his school days, Daniel has co-founded various small and large businesses.... click to read more

The Publisher

Daniel Esterhuyse

Daniel is the Head of International Publishing Partnerships at Innovations of the World. Born and raised in South Africa, he currently resides in Johannesburg with his wife of 19 years, their 12-year-old daughter, and three cats—FluffPuff, Roxy, and Gizmo, all girls.  An entrepreneur since his school days, Daniel has co-founded various small and large businesses.... click to read more

Other Ecosystems