INNOVATE™ South Africa

Joe Public was established in Cape Town in 1998 by Gareth Leck and Pepe Marais. They opened the agency’s doors to the public with something completely new, Take-Away Advertising. This revolutionary model allowed hungry clients to order an ad off a menu with a price list, making Joe Public a...

The world is woke… going back to our roots. The new buzzword is #gogreen in terms of health and wellness.   And we’ve been fortunate and blessed with the opportunity of being a part of this new era, introducing and promoting Le Afrika sustainably sourced 100% natural products with their...

In 1993, the first GSM Networks were installed in Africa opening the door to exciting new business opportunities in the telecommunications sector. 4C Group’s journey began a decade later when our pioneering founder, Rudolph Du Plessis, combined his extensive on the ground experience in information technology with a desire to...

Our search for clarity is probably the oldest quest we have. We are forever asking “what must I do”, “why are things the way they are”, and “how could my life be different?” Our deepest motivating force is to make a difference, to experience meaning and live with purpose. We...

Nothing is more powerful than an idea whose time has come, suggested Victor Hugo, French literary genius, in 1852. Capitec was – and is still – such an idea, but you might not have thought so at the time. At the beginning of the 21st century, the general consensus was...

We were never just advertising people wanting to do big TV ads, we were entrepreneurs wanting to build brands and businesses. We were also very inexperienced and naïve and while that made things much more challenging in the early years, it has made us more effective the more time has...

“Innovation” has become a buzzword in businesses the world over. It evokes images of tech bros playing foosball in the office, of millennials taking team calls through AirPods while on the treadmill, and of AI-enhanced systems that can solve problems better than humans. Certainly, a business keeping up with tech...

  I heard an apt soundbite from Tim Ferris on a recent podcast: ‘Your network is your net worth’, and for anyone contemplating starting a business, ‘who you know’ is always greater than ‘what you know’. “My main focus in 2010 was to give myself three months and then if...

Kingsley and his Foundation team have driven across the continent over hundreds of thousands of kilometres through all 54 countries over the last three decades, distributing mosquito bed nets and other much-needed healthcare relief to the remotest parts of the continent. Kingsley isn’t only inspired by adventure: he’s a humanitarian...

Mahlako a Phahla, founded by sisters Makole Mupita and Meta Mhlarhi, is named after our mother Mahlako to pay homage to her pioneering and entrepreneurial spirit in building a successful family business at a time when it was difficult for many black people to do so.   Mahlako is an...

What began as an unfurnished open space on the fourth floor of The Hudson Building in De Waterkant, Cape Town, with 13 people in 2010, is today a growing agency with over 250 talented, creative and diverse people, across a Cape Town and Johannesburg campus, and an agency that has...

Young girls can dare to dream big and aspire to greatness. Rene Naylor has 130 caps as part of the Springbok Rugby’s medical and management team. While Naylor is a physiotherapist, she is also a motivational speaker taking her story to girls and boys from all walks of life in...

OUR CULTUREAs an organization, our modus operandi is fashioned around the concept of the Adinkra symbol from Ghana, ‘Nkonsonkonson’ also known as Chain link. A symbol of unity and human relations. A reminder that in unity lies strength. Flows into the Ubuntu philosophy from southern Africa, where the word means...

When Michelin star chef Jan Hendrik van der Westhuizen first laid eyes on Boscia House, a one-hundred-year-old farmhouse situated at the beautiful Tswalu Kalahari in the Northern Cape, he saw the vastness of the region as a canvas on which to create something special. Worlds away from the beautiful waters...

Blythedale Coastal Estate is a catalytic development with a makeup of near 5,000 residential opportunities including 350 retirement opportunities, Mega Retail and Mega Beach Resort Hotel and Entertainment Developments. The Development is on prime real estate on the North Coast of KwaZulu Natal and will boast schools, sports and more...

The CEO and founder of Red-Lined International Terence Marsh had a goal of competing on the world stage at Dakar and established the business in 2013. We set out into the international market in search of a race car and returned to South Africa disillusioned at what the market had...

BRAVE IDEAS ARE WHAT ENABLES A BRAND TO RELENTLESSLY CAPTURE THE ATTENTION AND LOYALTY OF CONSUMERS.   Creating a partnership based on shared responsibility enables clients and their agencies to build brands that become permanent fixtures in the hearts and minds of consumers. It is a philosophy and way of...

In a few short years since launching in 2015, Yoco has grown into an African technology company that is ready to take on the world. With its focus on creating opportunities for small businesses, breaking down the barriers they face, and helping them to participate fully in a more inclusive...

WOOF Project is a dynamic ‘pop–up’ mobile dog adoption initiative by Oscars Arc, a NPO born to inspire dog adoption and to save dogs’ lives. It was founded by Joanne Lefson in honour of Oscar, the adopted dog with whom she travelled around the world, visiting 43 countries across 5...

Having overcome exactly the struggles with which AWCA exists to assist, inspirational Founder, Sindi Mabaso-Koyana talks us through some of what makes the organization so special and valuable to aspirational women who are mentored and supported throughout their journey of becoming and CA and even beyond, to ensure their successful...

It all began with a visit to the Masiphumelele township in Cape Town, in 1999, when John and Carol Thompson from the US, were holidaying in South Africa, and ventured inside what was previously known as ‘’Site 5’’. Like most townships in South Africa, Masi (short for Masiphumelele) was established...

FINCLUSION GROUP IS ENHANCING FINANCIAL INCLUSION IN AFRICA BY COMBINING A WORLD-CLASS PRODUCT OFFERING WITH TOP OF THE LINE CUSTOMER EXPERIENCES TO CATER FOR THE NEEDS OF THOSE TRADITIONALLY EXCLUDED FROM THE FORMAL FINANCIAL SECTOR. Finclusion Group is a diverse team of fintech professionals and entrepreneurs. They are passionate about...