INNOVATE™ Curitiba

Curitiba, an example of innovation.

Curitiba has always been and will always be an example of a conscious and innovative city. Forbes Magazine elected the city as the third most sagacious in the world, constantly concerned with urbanistic movements, its ecological system, and competent and updated infrastructure. It has already been considered by UNESCO as one of the most creative cities in the world. Restless and always in motion Curitiba attracts investments from a cross-section of diverse sectors. With its almost 2 million inhabitants, formed by immigrants, mostly from Europe, it created the mythical “work immigrant”, allied to municipal administrations without a break in continuity. This approach ended up creating a consciously planned Curitiba – an internationally awarded city, in urban management, environment and public transport.

We look forward to unpacking the innovation ecosystem of this dynamic city and showcasing the people and organizations that are making Curitiba one of the most innovative hubs in South America and beyond.

Francisco Britto - INNOVATE™ Curitiba Publishing Partner

Publicist and Journalist, with post-graduation in Business Administration from Fundação Getúlio Vargas. Over 35 years of experience in marketing and business. He has led national and international companies, with scope for Latin America, in the areas of advertising, promotion, direct marketing and public relations. Board Member and Advisory Board Member for over 18 years, certified by IBGC – Brazilian Institute of Corporate Governance, in national and international companies of different sizes and industries. He founded CSCOM in 2008, a company focused on people, processes and business.

To find out more about INNOVATE™ Curitiba and how you can get involved please contact Francisco at [email protected].

Luciano Montenegro de Menezes - INNOVATE™ Curitiba Publishing Partner

CEO of the World Trade Center Lisboa and member of the World Trade Center Council.
Country Manager at M3storage. Graduated from the Pontifícia Universidade Católica de SP in Business Administration with an MBA from the University of Pittsburgh.
Luciano always had an entrepreneurial vocation, we are ahead of business or even encouraging them.
He is a plural professional, recognized in the national and international markets. Associate of CSCOM in the area of new business.

To find out more about INNOVATE™ Curitiba and how you can get involved please contact Luciano at [email protected]

Sidney Cancherini Garcia - INNOVATE™ Curitiba Publishing Partner

With a degree in Business Administration from Pontifícia Universidade Católica de São Paulo, he worked for 27 years as a Headhunter at Boyden do Brasil and since 2016 he has been a Partner/Senior Consultant at CSCOM Consultoria, focused on talent management, area structuring and process innovation, always with a focus on business development.

To find out more about INNOVATE™ Curitiba and how you can get involved please contact Sidney at [email protected]


Lígia Neves - INNOVATE™ Curitiba Publishing Partner

A Humanistic Professional Master Coach & Humanistic Professional Coach Trainer – IHCOS®, she is passionate about life and personal development, and she has dedicated the last 9 years to this area, founding Dare To Be Great in 2011, a Coaching Company that sees the world as place where all people have access to their own empowerment for self-sustainability. With the goal of impacting more people’s lives, she became a required Coach/Consultant in several Companies, being the IHCOS® Ambassador for Portugal and a Strategic Advisory Board Member of SAPANA.

She also carries vast experience in the commercial arena, particularly in the pharmaceutical industry, where she held positions as Sales Representative, National Sales Manager, and Sales & Marketing Director, where she first developed a deep interest in behavioral areas, such as leadership, people management, emotional intelligence, communication skills, and crucial and influential themes for action. After being invited by AddSolutions to be part of the INNOVATE™ world, and bring the Portuguese Innovative Ecosystem to the world, she did not hesitate to embrace the challenge!!

If you’d like to find out more about INNOVATE® Curitiba, and how we could work together to showcase and celebrate your Innovation Ecosystem, you can reach Lígia at [email protected]

Pedro Coelho - INNOVATE™ Curitiba Publishing Partner

Originally from Portugal, he recently arrived in Orlando, with an entrepreneurial spirit that characteristic of all his endeavors.

While still studying for a degree in Architecture at the Lisbon Technical Institute of Lisbon University, Pedro created Addsolutions, a communication, branding, and events agency that has been in the Portuguese market for 21 years. Today, it is an agency that works with several multinational corporations, the vast majority of the pharmaceutical sector, and especially those permanently motivated by innovation.

With his desire for constant learning, Pedro earned a postgraduate degree in Management and E-Business from ISEG, Lisbon School of Economics & Management of Lisbon University, and an Intensive Management Course from ISCTE (Mini-MBA). He also attended the first year PhD in Tourism, Heritage & Territory at Coimbra University and the Executive Education in Internationalization Management Program at Católica Business & Economics in Lisbon. With the aim of sharing his knowledge and know-how, he’s spent much of his time teaching at ETIC, School of Technologies Innovation and Creation.

In addition to his career, sports have always been a passion for Pedro. To that end, he played an important role as a Local Tour Director of the US Kids Golf Foundation.

In recent years, he has invested in the internationalization of Addsolutions and today its main focus is to make the agency recognized as the most innovative and creative of all.

INNOVATE™ will be another entrepreneurship project well-aligned with Pedro’s passion for Portugal and innovation. If you’d like to find out more about INNOVATE™ Curitiba, and how we could work together to showcase and celebrate your Innovation Ecosystem, you can reach Pedro at [email protected].

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