INNOVATE™ Adelaide

Innovations of the World

INNOVATE™ Adelaide

We are proud to present to you INNOVATE™ Adelaide (2022). A celebration of the city’s most exciting innovations and its entrepreneurial ecosystem.  Our first edition focuses on the ideas, the innovators and visionaries that are redefining the City of Adelaide, South Australia’s capital. Adelaide has earned an enviable reputation for creating and manufacturing world-class products and services across key industries and sectors, with innovation at the heart of everything. INNOVATE™ Adelaide showcases an exciting city in transformation and perfectly illustrates the immense creative collective that is to be found in our city. The stories within the publication have been carefully chosen to help you navigate this thriving hub of entrepreneurship and innovation, offering you a glimpse into the future.

INNOVATE™ Adelaide, is a premium AR-enabled coffee table book, that captures the companies that have made it possible.

Brought to you in collaboration with April Hobbs Media, INNOVATE™ Adelaide celebrates the companies and individuals that are actively working at building a better tomorrow for all. It is a true honour to now share these stories with you through this stunning book, which we hope you’ll enjoy. Welcome, to South Australia, discover Adelaide!

Featured Thought Leaders

Featured Thought Leaders

Featured Innovators

Featured Innovators

AIRSPEEDER

ACCELERATING AN AIRBORNE MOBILITY REVOLUTION THROUGH MOTORSPORT

Airspeeder, in collaboration with Alauda Aeronautics, is leading the way in the development of electric flying vehicles through the power of sporting competition. With their headquarters in Adelaide, South Australia, and London, England, they are strategically positioned to drive technical progress and build public acceptance for a new mobility revolution....

STEMSEL

Empowering Adelaide’s Youth through STEMSEL Foundation’s Revolutionary runlinc Technology

STEMSEL Foundation Inc is a not-for-profit organization based in Adelaide that is dedicated to empowering the youth through Science, Technology, Engineering, and Mathematics (STEM) education. Founded by engineer and educator Peng Choo and Miroslav Kostecki in 2014, the foundation strives to engage and inspire young people to pursue STEM related...

THINCLAB

GIVE YOUR IDEAS AN UNFAIR ADVANTAGE

ThincLab is the University of Adelaide’s business incubator and provides start-ups with a dynamic space and community in which to nurture ideas, develop entrepreneurial skills and knowledge, and facilitate valuable connections and networks with mentors, investors, and experienced entrepreneurs. ThincLab supports students, alumni, staff and the wider community create and...

WOMEN IN INNOVATION

Innovation without limitation

Women in Innovation (WINN) is a not-for-profit initiative that exists solely to support female innovators in South Australia. We champion all women bucking trends, disrupting status quos, attempting the new and making changes to the old, wherever they work. Then, we bring them together. Across every sector, for all types...

CELLR

REVOLUTIONIZING THE CONNECTION BETWEEN PHYSICAL AND DIGITAL REALMS

In today’s fast-paced, interconnected world, establishing a meaningful connection between brands and consumers has become a necessity. Recognizing this need, Cellr, an innovative Australian tech startup, has emerged as a game-changer, seamlessly bridging the physical and digital worlds through its groundbreaking connected packaging technology. By empowering brands to strengthen trust,...

PRAXIS LABS

REIMAGINING SOLAR

Innovation comes in different shapes and sizes. Praxis Labs has engineered innovation into just about any structure. Praxis Labs has reimagined solar technology to offer a total solar reinforcement solution. It fully integrates solar solutions for any structure and application, making solar cells light, flexible, durable and damage resistant for...

THINK.DIGITAL

INNOVATING TRAINING AND EDUCATION IN AGRICULTURE

Think Digital is one of Australia’s leading innovative XR studios creating VR, AR and AI solutions for agriculture, to assist with marketing, education, training and on farm productivity gains. Founders Tim Gentle and Kat Bidstrup both have strong links to agriculture, having grown up in regional Australia – Kat on...

ADELAIDE BIOMED CITY

"BRINGING TOGETHER TECHNOLOGIES, INNOVATORS AND PATIENTS”

ADELAIDE BIOMED CITY IS THE HOME OF SOUTH AUSTRALIA’S MOST TALENTED PEOPLE WHOSE IDEAS AND ENTREPRENEURIAL DRIVE TRANSFORM THE FUTURE OF HEALTH WITH WORLD-FIRST SOLUTIONS TO UNMET MEDICAL NEEDS. At Adelaide Biomed City, researchers, clinicians, and students work together within our universities, medical research institutes and academic teaching hospitals, with...

APXIUM

THE “SAAS+FINTECH” PLAYBOOK TAKING ON THE BANKS AND GOING GLOBAL

From joint manager of the world’s largest gold hedging book – to precious metals trader of a global commodities group in the U.K. – Jeremy Coombe is not your typical tech startup Founder. So, how does one break the mould of the “institutionalised mindset” that is the very cause of...

CITY OF CHARLES STURT

IS RECOGNISED AS A VIBRANT, LIVEABLE AND BUSINESS- FRIENDLY CITY WITH A DIVERSE AND ADVANCED ECONOMY

Charles Sturt is a great place to invest, with a thriving hub of activity, education and employment opportunities. Located in the heart of Adelaide’s west, the City of Charles Sturt is home to over 124,000 residents and 105 different cultures, who enjoy the diverse experiences and cultural richness the City...

FIREFLY BIOTECH

RESEARCH TOOLS THAT ARE OUT OF THIS WORLD

Firefly Biotech is an Adelaide start-up that targets a growing niche between medical research and engineering. They specialise in space medicine and research tools. They also offer advice, expertise and inspiration to the next generation of aspiring space scientists. Founded by Dr Giles Kirby, a thought leader in space medicine...

DEFENCE TRAILBLAZER

THE SA ‘TRAILBLAZER’ DRIVING DEFENCE INNOVATION

Dr Sanjay Mazumdar: The SA ‘trailblazer’ driving defence innovationIn 2022, South Australia reinforced its reputation as the nation’s “defence state” when the University of Adelaide established the Defence Trailblazer for Concept to Sovereign Capability in partnership with the University of New South Wales. Now, this ground-breaking research commercialisation program has...

eBOTTLI

WE CARE ABOUT YOUR OPERATIONS- eBottli is a flexible, easy-to-use mobile solution that provides instant visibility of your operations

Nathalie Taquet has worked for 15 years in scientific research and her last position at Nestlé Skin Health was a trigger for her desire to create innovation. She identified the importance of the provenance of chemical compounds and their traceability. She and her husband decided to leave France for Australia...

FCT FLAMES

Creating flames that inspire, from Adelaide to the World

FCT Flames specialises in the design, manufacture, and operation of spectacular flame effects for ceremonial and high-profile sporting events, including the Olympic Games. Billions of people around the world have seen their work, making their man-made flame effects the most watched in history. The Sydney Olympic torches? FCT Flames.The Olympic...

Stone & Chalk Group

Is the largest innovation community in Australia.

Since its inception in 2015, Stone & Chalk’s mission has been to transform Australia into a sustainable, technology-driven economy. As a not-for-profit, purpose-driven, and sustainable organisation, Stone & Chalk works to support startups, scaleups, corporations, and governments through every stage of their innovation journey. The Stone & Chalk capital G...

REUSABLY

The circular solution to plastic pollution - Reusably is changing the world one container at a time.

Australians throw out a staggering 2.7 million single-use or disposable coffee cups every day, amounting to one billion coffee cups thrown out each year. In response to this waste crisis, Reusably, an Adelaide-based sustainability start-up, is on a mission to eliminateexcessive use of disposable goods and accelerate the transition away...

CROWN MONEY

BEST IN CLASS IN MORTGAGE BROKING & MONEY MANAGEMENT

OUR STORYCrown Money was founded with one simple objective – to help hardworking Australian families realise their home ownership dreams and pay off their home loans in the shortest time possible. Crown Money was established in 2004 by brothers Scott and Craig Parry who grew up with a father in...

SAHMRI

Is South Australia’s independent, not-for-profit health and medical research institute

SAHMRI is South Australia’s independent, not-for-profit health and medical research institute. It sits at the nexus of health and medical research in South Australia, facilitating diverse and innovative collaborations that deliver better, more equitable, health and health care to people across the state and beyond. SAHMRI was created in 2009...

CODIUM

IF YOU HAVE A VISION, WE KNOW HOW TO ALIGN YOUR TECHNOLOGY STRATEGY

Codium is your bespoke software development Swat team for Web and Mobile App business systems and platforms. We take a business-first approach looking at the big picture, down to the human elements that make a business unique. We view technology as a critical business pillar tightly integrated into a business...

SOLINNOV

EMPOWERING DEFENCE WITH AGILITY IN ELECTROMAGNETIC OPERATIONS

Solinnov, an Adelaide-based company specialising in embedded signal processing systems, delivers advanced solutions in electromagnetic operations for Defence and Law Enforcement organisations. They are at the forefront of designing groundbreaking real-time signal processing algorithms for software-defined radios (SDRs) that interpret and transmit signals. The company’s expertise enables efficient and accurate...

ADELAIDE OVAL-PUSHING THE BOUNDARIES

HOW ADELAIDE OVAL CONTINUES TO REDEFINE THE STADIUM EXPERIENCE AND EMBRACE ITS POTENTIAL

Ask almost any sports fan about Adelaide Oval, and you’ll likely hear a common response – that this storied venue is among the most picturesque anywhere on the planet. And yet its beauty goes much further than skin deep. In a world where stadiums are often monolithic and imposing, Adelaide...

BAILEY ABBOTT

Exploring the art of possible

WHEN THE PHONE WOULDN’T STOP RINGING WITH FORMER COLLEAGUES REACHING OUT AFTER LOSING THEIR JOBS IN THE PANDEMIC, TOM CARLTON HAD HEARD ENOUGH. IT WAS TIME TO ACT. Tom knew there was a better way to not only do business, but to empower teams. When other consultancies were downsizing in...

HEX 20

BRINGING SPACE CLOSER

HEX20 is an Australian space company that specializes in providing cost-effective platforms, advanced sensor technologies, and customized hardware for the SmallSat and CubeSat markets. The company aims to design and develop state-of-the-art, scalable platforms and subsystems for small satellites. Their products are derived from flight heritage programs, focusing on creating...

Saber Astronautics

Like any fantastic idea, it begins with a passion and a drive to do what you love whilst making the

The idea was to make space not only a democratised playing field, but to reduce the barriers to entry, not dissimilar to driving a car, or playing a video game. Founded in 2008, Saber Astronautics is a leading space asset management company focused on mission operations, space traffic management, and...

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The Publisher

April Hobbs

British-born April Hobbs has the type of lived experience of a thoroughly modern world traveller. April has lived and worked in the major economic powerhouses of London, Barcelona, Istanbul, Dubai and everywhere in between. With 25 years corporate sales and marketing experience, April is accustomed to leading high performance teams and is passionate aboutelevating brands.... click to read more

The Publisher

April Hobbs

British-born April Hobbs has the type of lived experience of a thoroughly modern world traveller. April has lived and worked in the major economic powerhouses of London, Barcelona, Istanbul, Dubai and everywhere in between. With 25 years corporate sales and marketing experience, April is accustomed to leading high performance teams and is passionate aboutelevating brands.... click to read more

Other Ecosystems