INNOVATE™ Adelaide

Innovations of the World

INNOVATE™ Adelaide

We are proud to present to you INNOVATE™ Adelaide (2022). A celebration of the city’s most exciting innovations and its entrepreneurial ecosystem.  Our first edition focuses on the ideas, the innovators and visionaries that are redefining the City of Adelaide, South Australia’s capital. Adelaide has earned an enviable reputation for creating and manufacturing world-class products and services across key industries and sectors, with innovation at the heart of everything. INNOVATE™ Adelaide showcases an exciting city in transformation and perfectly illustrates the immense creative collective that is to be found in our city. The stories within the publication have been carefully chosen to help you navigate this thriving hub of entrepreneurship and innovation, offering you a glimpse into the future.

INNOVATE™ Adelaide, is a premium AR-enabled coffee table book, that captures the companies that have made it possible.

Brought to you in collaboration with April Hobbs Media, INNOVATE™ Adelaide celebrates the companies and individuals that are actively working at building a better tomorrow for all. It is a true honour to now share these stories with you through this stunning book, which we hope you’ll enjoy. Welcome, to South Australia, discover Adelaide!

Featured Thought Leaders

Featured Thought Leaders

Featured Innovators

Featured Innovators

PRAXIS LABS

REIMAGINING SOLAR

Innovation comes in different shapes and sizes. Praxis Labs has engineered innovation into just about any structure. Praxis Labs has reimagined solar technology to offer a total solar reinforcement solution. It fully integrates solar solutions for any structure and application, making solar cells light, flexible, durable and damage resistant for...

FIREFLY BIOTECH

RESEARCH TOOLS THAT ARE OUT OF THIS WORLD

Firefly Biotech is an Adelaide start-up that targets a growing niche between medical research and engineering. They specialise in space medicine and research tools. They also offer advice, expertise and inspiration to the next generation of aspiring space scientists. Founded by Dr Giles Kirby, a thought leader in space medicine...

CITY OF SALISBURY

THE ECONOMIC HEART OF NORTHERN ADELAIDE

The City of Salisbury covers 158km2 and stretches from Valley View in the south to Edinburgh in the north, St Kilda in the west and Salisbury Heights in the east. It contributes $8.65 billion to the State economy and nearly 61,994 jobs. Significant employment hubs are located in: • Vicinity...

CROWN MONEY

BEST IN CLASS IN MORTGAGE BROKING & MONEY MANAGEMENT

OUR STORYCrown Money was founded with one simple objective – to help hardworking Australian families realise their home ownership dreams and pay off their home loans in the shortest time possible. Crown Money was established in 2004 by brothers Scott and Craig Parry who grew up with a father in...

42 ADELAIDE

MAKING DIGITAL AN OPPORTUNITY FOR ALL, EVERYWHERE

In a world where traditional education models are struggling to meet the needs of a rapidly changing job market, 42 Adelaide has emerged as a big player in Australia. This innovative coding school was created in 2013 by Xavier Niel, a successful French serial entrepreneur, and has now become an...

VALO

VALO, which means great courage, strength and moral worth, is a South Australian business founded in 2012 aiming to reach international markets in premium stadium lighting. With thousands of stadia across the world, the opportunities to place VALO and its South Australian innovations on the map are almost endless. Based...

INCONMAT

wapping steel for fibreglass, Inconmat’s Tuf-Bar is crucial to sustainable infrastructure.

CONCRETE CANCER – A $13 BILLION PROBLEMConcrete cancer is a significant issue in Australia, costing billions of dollars in infrastructure repairs annually. The problem stems from a material known as rebar, which is the steel bar and mesh used to provide strength and reinforcement in concrete infrastructure such as bridges,...

AHRENS

120 YEARS FROM HUMBLE BEGINNINGS

Proudly, Ahrens is a 120-year-old family-owned SA company, spanning five generations, delivering a diverse range of high-quality and cost-effective products, projects and services. Beginning in 1902 as a one-dimensional business in Sheaoak Log, on the edge of the Barossa Valley, and offering blacksmithing services of its time, the business has...

NOVA SYSTEMS

Smart people, solving complex problems, making our world safe and secure

About Nova SystemsNova Systems is a 100% Australian owned and controlled engineering services and technology solutions company. Founded by two veterans – Jim Whalley and Peter Nikoloff – in 1999 in Adelaide, South Australia, the company now employs more than 1000 people globally in strategically located offices in Australia, New...

BAILEY ABBOTT

Exploring the art of possible

WHEN THE PHONE WOULDN’T STOP RINGING WITH FORMER COLLEAGUES REACHING OUT AFTER LOSING THEIR JOBS IN THE PANDEMIC, TOM CARLTON HAD HEARD ENOUGH. IT WAS TIME TO ACT. Tom knew there was a better way to not only do business, but to empower teams. When other consultancies were downsizing in...

SAHMRI

Is South Australia’s independent, not-for-profit health and medical research institute

SAHMRI is South Australia’s independent, not-for-profit health and medical research institute. It sits at the nexus of health and medical research in South Australia, facilitating diverse and innovative collaborations that deliver better, more equitable, health and health care to people across the state and beyond. SAHMRI was created in 2009...

LUMINATION LEARNING LAB

REVOLUTIONISE THE WAY YOU TEACH, LEARN AND WORK

What is a Lumination Learning Lab?Built within schools nationally Lumination Learning Labs are automated, multi-purpose and immersive smart classrooms supporting students and schools in achieving exceptional results using immersive learning. How are we revolutionising the learning experience?The future of the workforce depends on effective education and continuous upskilling, meaning education,...

PLANET ARK POWER

THE FUTURE OF DISTRIBUTED CLEAN ENERGY IS ELEXSYS™

Planet Ark Power is a leading Australian clean energy provider for solar, storage, EV charging and microgrid solutions across the commercial and industrial (C&I) sector, as well as for recreation, education, health, and government facilities. Internationally, they are known as eleXsys Energy. They are the developer of a unique, enabling...

DEFENCE TRAILBLAZER

THE SA ‘TRAILBLAZER’ DRIVING DEFENCE INNOVATION

Dr Sanjay Mazumdar: The SA ‘trailblazer’ driving defence innovationIn 2022, South Australia reinforced its reputation as the nation’s “defence state” when the University of Adelaide established the Defence Trailblazer for Concept to Sovereign Capability in partnership with the University of New South Wales. Now, this ground-breaking research commercialisation program has...

WOMEN IN INNOVATION

Innovation without limitation

Women in Innovation (WINN) is a not-for-profit initiative that exists solely to support female innovators in South Australia. We champion all women bucking trends, disrupting status quos, attempting the new and making changes to the old, wherever they work. Then, we bring them together. Across every sector, for all types...

REUSABLY

The circular solution to plastic pollution - Reusably is changing the world one container at a time.

Australians throw out a staggering 2.7 million single-use or disposable coffee cups every day, amounting to one billion coffee cups thrown out each year. In response to this waste crisis, Reusably, an Adelaide-based sustainability start-up, is on a mission to eliminateexcessive use of disposable goods and accelerate the transition away...

The University of Adelaide

Australian Institute for Machine Learning

The University of Adelaide’s Australian Institute for Machine Learning (AIML) is Australia’s first dedicated AI institute, tasked with championing globally challenging research and building the technology of the future. Established as a partnership between the University of Adelaide and the Government of South Australia, AIML is the anchor tenant of...

BESTON GLOBAL FOOD

Disruptive change in extended Food and Beverage supply chains

This creates critical challenges for business to protect brand reputations and achieve sustainability. Digitisation and traceability are increasingly becoming indispensable to enable businesses to diversify and grow while minimising cost and threats of adulteration, counterfeiting and diversion. At Beston Technologies (BT), a wholly owned (ASX listed) Beston Global Foods (BFC)...

THINK.DIGITAL

INNOVATING TRAINING AND EDUCATION IN AGRICULTURE

Think Digital is one of Australia’s leading innovative XR studios creating VR, AR and AI solutions for agriculture, to assist with marketing, education, training and on farm productivity gains. Founders Tim Gentle and Kat Bidstrup both have strong links to agriculture, having grown up in regional Australia – Kat on...

THE NEUROTECH INSTITUTE

Would you like a robot to hold your hand when you die?

Would you rather have a human? What is the neural and physical difference – is a human more beneficial, and if so, why? How would we maximise the use of both humans and technology here? How does it reflect on us if a robot becomes the normal or only option?...

BADER AERO

PAVING THE WAY TO FLY GREEN

Bader Aero is revolutionising the way pilots learn and continue to fly by producing advanced zero emissions aircraft. As a proud South Australian based company, Bader Aero is building safe, sustainable and environmentally friendly light aircraft. They are a leader in the fastpaced aviation industry with their light aircraft platforms,...

CROPIFY

ELIMINATING SUBJECTIVE TESTING OF PULSE AND GRAIN CROPS

CHALLENGEGlobally, grain and pulse crops are classified to determine the grade of a crop. This grade determines the financial return to the seller / farmer. The classification process currently consists of approximately 53% subjective and 47% objective testing. Subjective testing leads to disputes and a lack of confidence in the...

ADELAIDE OVAL-PUSHING THE BOUNDARIES

HOW ADELAIDE OVAL CONTINUES TO REDEFINE THE STADIUM EXPERIENCE AND EMBRACE ITS POTENTIAL

Ask almost any sports fan about Adelaide Oval, and you’ll likely hear a common response – that this storied venue is among the most picturesque anywhere on the planet. And yet its beauty goes much further than skin deep. In a world where stadiums are often monolithic and imposing, Adelaide...

ROYAL ADELAIDE HOSPITAL

INNOVATION-DRIVEN WORLD-CLASS CARE AND RESEARCH

Innovation sits at the core of South Australia’s Royal Adelaide Hospital (RAH). Not only do we apply the latest evidence in health, education and research to ensure our patients receive world-class care, but we’re also creating the healthcare of the future. Our clinician scientists have designed a scientific breakthrough that...

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The Publisher

April Hobbs

British-born April Hobbs has the type of lived experience of a thoroughly modern world traveller. April has lived and worked in the major economic powerhouses of London, Barcelona, Istanbul, Dubai and everywhere in between. With 25 years corporate sales and marketing experience, April is accustomed to leading high performance teams and is passionate aboutelevating brands.... click to read more

The Publisher

April Hobbs

British-born April Hobbs has the type of lived experience of a thoroughly modern world traveller. April has lived and worked in the major economic powerhouses of London, Barcelona, Istanbul, Dubai and everywhere in between. With 25 years corporate sales and marketing experience, April is accustomed to leading high performance teams and is passionate aboutelevating brands.... click to read more

Other Ecosystems