INNOVATE™ Adelaide

Innovations of the World

INNOVATE™ Adelaide

We are proud to present to you INNOVATE™ Adelaide (2022). A celebration of the city’s most exciting innovations and its entrepreneurial ecosystem.  Our first edition focuses on the ideas, the innovators and visionaries that are redefining the City of Adelaide, South Australia’s capital. Adelaide has earned an enviable reputation for creating and manufacturing world-class products and services across key industries and sectors, with innovation at the heart of everything. INNOVATE™ Adelaide showcases an exciting city in transformation and perfectly illustrates the immense creative collective that is to be found in our city. The stories within the publication have been carefully chosen to help you navigate this thriving hub of entrepreneurship and innovation, offering you a glimpse into the future.

INNOVATE™ Adelaide, is a premium AR-enabled coffee table book, that captures the companies that have made it possible.

Brought to you in collaboration with April Hobbs Media, INNOVATE™ Adelaide celebrates the companies and individuals that are actively working at building a better tomorrow for all. It is a true honour to now share these stories with you through this stunning book, which we hope you’ll enjoy. Welcome, to South Australia, discover Adelaide!

Featured Thought Leaders

Featured Thought Leaders

Featured Innovators

Featured Innovators

SOUTHERN LAUNCH

FROM LITTLE THINGS BIG THINGS GROW. How Southern Launch helped launch the Australian space industry

For any industry there’s a seed, a starting point for investment, innovation and inspiration. It’s a company, person or natural resource that attracts other companies to support each other and invest in the future. For the South Australian space industry that seed is Southern Launch. A launch site is essential...

CYBER OPS

INNOVATION AND CYBER SECURITY GO HAND-IN-HAND

In 2016 the founders of CyberOps brought together their decades of experience in national and global technology and advisory roles to form a company to help service the growing need for expert technical advice in the Defence, space and Cyber Industries. The aim was to deliver innovative services and to...

Saber Astronautics

Like any fantastic idea, it begins with a passion and a drive to do what you love whilst making the

The idea was to make space not only a democratised playing field, but to reduce the barriers to entry, not dissimilar to driving a car, or playing a video game. Founded in 2008, Saber Astronautics is a leading space asset management company focused on mission operations, space traffic management, and...

The University of Adelaide

Australian Institute for Machine Learning

The University of Adelaide’s Australian Institute for Machine Learning (AIML) is Australia’s first dedicated AI institute, tasked with championing globally challenging research and building the technology of the future. Established as a partnership between the University of Adelaide and the Government of South Australia, AIML is the anchor tenant of...

42 ADELAIDE

MAKING DIGITAL AN OPPORTUNITY FOR ALL, EVERYWHERE

In a world where traditional education models are struggling to meet the needs of a rapidly changing job market, 42 Adelaide has emerged as a big player in Australia. This innovative coding school was created in 2013 by Xavier Niel, a successful French serial entrepreneur, and has now become an...

NDE SOLUTIONS

Through advancement of our people and technology, we will create an incident free future.

Founded in 2018, company CEO / Managing Director, Kimal Singh, and COO / Director, Joshua Cleary, met onsite as contract technicians. The pair recognised flaws in the industry standard technology and methods when they discovered an opportunity to transform the non-destructive testing industry. Once NDE Solutions was created, it became...

LIFE WHISPERER

AI to help patients struggling for children

Life WhispererLife Whisperer uses state-of-the-art AI and computer vision technology to help select healthy embryos for IVF. Using Life Whisperer, a clinician can drag-and-drop microscope images of embryos onto the website for an instant report on the likelihoods that the embryo is genetically healthy, or will lead to a pregnancy....

INOVOR TECHNOLOGIES

A company of passionate Australian engineers and scientists creating exciting technology to improve and protect Australian’s way of life.

Founded by Dr. Matthew Tetlow in 2012, the company is working at the cutting edge of technology, building spacecraft as well as space traffic management and “smart” Earth observation services as part of Australia’s nascent space industry. “I have always loved looking at the moon, the stars and the planets,...

FLUX

NURTURED BY FARM LIFE DURING HIS FORMATIVE YEARS, JORDY DISCOVERED A WORLD OF INTRIGUING CHALLENGES

Fuelled by his innate curiosity and determination, Jordy fearlessly embraced the role of problem solver, eager to make a tangible difference in the agricultural landscape. Fueled by a deep-rooted passion for sustainable farming practices, Jordy founded Flux Robotics, an agri-tech startup poised to be the next step change in agriculture....

CROPIFY

ELIMINATING SUBJECTIVE TESTING OF PULSE AND GRAIN CROPS

CHALLENGEGlobally, grain and pulse crops are classified to determine the grade of a crop. This grade determines the financial return to the seller / farmer. The classification process currently consists of approximately 53% subjective and 47% objective testing. Subjective testing leads to disputes and a lack of confidence in the...

SAGE

CREATING A SMARTER FUTURE, BETTER WORLD

SAGE is a specialist industrial digitalisation services provider, combining the best thinking with world-leading technology to deliver the best outcome. SAGE’s specialist businesses – SAGE Automation, Nukon, Skills Lab and Embedded Expertise – work with organisations to deliver strategy and horizon phasing, automation of industrial operations, data-driven business transformation, training...

AITI

FACTORY OF THE FUTURE

The Australian Industrial Transformation Institute at Flinders University is a national leader in industry and workplace innovation research. Located under the Main Assembly Building of the former Mitsubishi manufacturing site, now the Tonsley Innovation District in Adelaide’s south. The Australian Industrial Transformation Institute’s (AITI) multi-disciplinary team undertakes industry, economic and...

ADELAIDE BIOMED CITY

"BRINGING TOGETHER TECHNOLOGIES, INNOVATORS AND PATIENTS”

ADELAIDE BIOMED CITY IS THE HOME OF SOUTH AUSTRALIA’S MOST TALENTED PEOPLE WHOSE IDEAS AND ENTREPRENEURIAL DRIVE TRANSFORM THE FUTURE OF HEALTH WITH WORLD-FIRST SOLUTIONS TO UNMET MEDICAL NEEDS. At Adelaide Biomed City, researchers, clinicians, and students work together within our universities, medical research institutes and academic teaching hospitals, with...

THINK.DIGITAL

INNOVATING TRAINING AND EDUCATION IN AGRICULTURE

Think Digital is one of Australia’s leading innovative XR studios creating VR, AR and AI solutions for agriculture, to assist with marketing, education, training and on farm productivity gains. Founders Tim Gentle and Kat Bidstrup both have strong links to agriculture, having grown up in regional Australia – Kat on...

PLANET ARK POWER

THE FUTURE OF DISTRIBUTED CLEAN ENERGY IS ELEXSYS™

Planet Ark Power is a leading Australian clean energy provider for solar, storage, EV charging and microgrid solutions across the commercial and industrial (C&I) sector, as well as for recreation, education, health, and government facilities. Internationally, they are known as eleXsys Energy. They are the developer of a unique, enabling...

CLIPSAL

BY SCHNEIDER ELECTRIC – INDUSTRY-LEADING INNOVATION AND SUSTAINABILITY IN SOUTH AUSTRALIA

The Clipsal name has proudly been a key part of Adelaide’s thriving business landscape since 1920. The innovative electrical brand has become synonymous with leading electrical accessories in Australian homes and across the wider Asia Pacific region. In 2003, Clipsal was acquired by global technology company Schneider Electric, forming a...

THINCLAB

GIVE YOUR IDEAS AN UNFAIR ADVANTAGE

ThincLab is the University of Adelaide’s business incubator and provides start-ups with a dynamic space and community in which to nurture ideas, develop entrepreneurial skills and knowledge, and facilitate valuable connections and networks with mentors, investors, and experienced entrepreneurs. ThincLab supports students, alumni, staff and the wider community create and...

SOLINNOV

EMPOWERING DEFENCE WITH AGILITY IN ELECTROMAGNETIC OPERATIONS

Solinnov, an Adelaide-based company specialising in embedded signal processing systems, delivers advanced solutions in electromagnetic operations for Defence and Law Enforcement organisations. They are at the forefront of designing groundbreaking real-time signal processing algorithms for software-defined radios (SDRs) that interpret and transmit signals. The company’s expertise enables efficient and accurate...

DEFENCE TRAILBLAZER

THE SA ‘TRAILBLAZER’ DRIVING DEFENCE INNOVATION

Dr Sanjay Mazumdar: The SA ‘trailblazer’ driving defence innovationIn 2022, South Australia reinforced its reputation as the nation’s “defence state” when the University of Adelaide established the Defence Trailblazer for Concept to Sovereign Capability in partnership with the University of New South Wales. Now, this ground-breaking research commercialisation program has...

CITY OF CHARLES STURT

IS RECOGNISED AS A VIBRANT, LIVEABLE AND BUSINESS- FRIENDLY CITY WITH A DIVERSE AND ADVANCED ECONOMY

Charles Sturt is a great place to invest, with a thriving hub of activity, education and employment opportunities. Located in the heart of Adelaide’s west, the City of Charles Sturt is home to over 124,000 residents and 105 different cultures, who enjoy the diverse experiences and cultural richness the City...

FIVECAST

Enabling A Safer World

Fivecast is an Australian company based in Adelaide that has gone global capitalising on artificial intelligence and machine learning to uncover insights across the surface, deep and dark web, and help their customers enable a safer world. Whether it’s fraud detection, human trafficking or counter terrorism, the bad guys aren’t...

SA POWER NETWORKS

Flexible energy resources key to a low carbon future

South Australia is going through an exciting energy transition in which it is leading the world in the race to achieve a net-100% renewable energy system – a target that is likely to be achieved before 2030. The State has moved quickly to harness its significant wind and solar resources...

CROWN MONEY

BEST IN CLASS IN MORTGAGE BROKING & MONEY MANAGEMENT

OUR STORYCrown Money was founded with one simple objective – to help hardworking Australian families realise their home ownership dreams and pay off their home loans in the shortest time possible. Crown Money was established in 2004 by brothers Scott and Craig Parry who grew up with a father in...

REUSABLY

The circular solution to plastic pollution - Reusably is changing the world one container at a time.

Australians throw out a staggering 2.7 million single-use or disposable coffee cups every day, amounting to one billion coffee cups thrown out each year. In response to this waste crisis, Reusably, an Adelaide-based sustainability start-up, is on a mission to eliminateexcessive use of disposable goods and accelerate the transition away...

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The Publisher

April Hobbs

British-born April Hobbs has the type of lived experience of a thoroughly modern world traveller. April has lived and worked in the major economic powerhouses of London, Barcelona, Istanbul, Dubai and everywhere in between. With 25 years corporate sales and marketing experience, April is accustomed to leading high performance teams and is passionate aboutelevating brands.... click to read more

The Publisher

April Hobbs

British-born April Hobbs has the type of lived experience of a thoroughly modern world traveller. April has lived and worked in the major economic powerhouses of London, Barcelona, Istanbul, Dubai and everywhere in between. With 25 years corporate sales and marketing experience, April is accustomed to leading high performance teams and is passionate aboutelevating brands.... click to read more

Other Ecosystems