Innovation is a key element that not only facilitates but also provides significant advantages in the customer experience. In the contemporary landscape, where the pursuit of new technologies and disruptive approaches is relentless, visionary companies stand out by incorporating innovation into every aspect of their operations. Club Athletico Paranaense is an example of this model, with its innovative spirit permeating all areas of its activities, transcending both physical location and the services offered to the population of Curitiba.
A notable tradition of Athletico Paranaense in its games at Ligga Arena is the continuous incorporation of biometric identification technologies. It started with digital biometrics, used for registration and validation, and in 2023, a step forward was taken, replacing it with facial biometrics. This transition not only represents a technological evolution but also reinforces security standards and access control to the stadium, providing spectators with an even safer and more efficient experience.
Athletico Paranaense’s decision to adopt facial biometrics is not just a response to contemporary security demands but also underscores the club’s relentless pursuit of innovation and willingness to embrace emerging technologies. The ability to adapt quickly to technological changes is a testament to the club’s commitment to providing unique experiences for its fans and customers.
In addition to technological advancements in the security field, Club Athletico Paranaense also excels in promoting tourism, culture, and entertainment in Curitiba. The constant implementation and improvement of the club’s resources strengthen Athletico’s position as a major club and also contribute to the attractiveness of the city as a whole. The club is not just a venue for sports events but a center for various cultural and entertainment activities in the region.
In 2023, Athletico Paranaense also launched the SuperAPP Furacão, an application that brings together fans from any region, whether inside or outside the country, and offers all club services in a centralized manner. Examples of these services include membership management, ticket sales, concession pre-sales, game check-ins, game streaming, news and others.
Athletico Paranaense’s vision goes beyond the playing field. In the corporate realm, the club achieved ISO 9001:2015 certification for its management system with the international endorsement of the UKAS (United Kingdom Accreditation Service). Athletico is the only football club in the world to certify such a comprehensive scope of processes.
The recent implementation of ISO 9001:2015 has raised the club’s management standards significantly. This certification serves as a strategic ally, enabling the club to conduct effective and recurring implementations year-round. It not only strengthens club’s reputation for operational excellence but also solidifies its role as a strategic player in both the sports and corporate realms.
In addition to being a sports icon in Curitiba, is also a model of innovation and leadership. Its proactive approach in adopting emerging technologies, enhancing the customer experience, and establishing high corporate management standards make Athletico Paranaense a reference for other organizations aspiring to lead in their fields of operation as well as in the global innovation landscape.
