INNOVATE® Milwaukee

Innovations of the World

INNOVATE® Milwaukee

THIS INCLUSIVE APPROACH REFLECTS OUR BELIEF THAT GENUINE INNOVATION FLOURISHES WHEN WE HARNESS THE FULL SPECTRUM OF TALENTS AND IDEAS OUR REGION HAS TO OFFER.
KATHY HENRICH, CHIEF EXECUTIVE OFFICER, MKE TECH HUB COALITION

Dear Reader,

As we present this collection of innovative stories from southeast Wisconsin, we are reminded of the extraordinary transformation our region has undergone in recent years. What you hold in your hands is not merely a compilation of business successes, but a testament to the collaborative spirit and visionary thinking that has helped push Wisconsin forward.

Since the inception of the MKE Tech Hub Coalition, we’ve been guided by a bold vision of technology as an economic driver in the region. We’ve operated with a civic mindset, while constantly evolving to market needs and opportunities to address the region’s most pressing needs in tech.

Our approach balances the pursuit of transformational, high-impact initiatives with responsive programs that address immediate market needs. We refer to this focus as our “go far” and “go fast” strategies. These ensure that we build lasting foundations while remaining nimble enough to seize emerging opportunities. Through our three strategic lanes, attracting tech companies and talent, building a diverse tech talent pipeline, and scaling the innovation ecosystem, we are systematically addressing the key elements required for sustained technological advancement and economic prosperity.

The past year displayed immense progress in our region’s collective journey. We witnessed major investments and recognitions that signal southeast Wisconsin’s emergence as a formidable player in the national innovation economy:

  • Microsoft’s $3.3B investment focuses on artificial intelligence and economic growth in Wisconsin
  • BioHealth Tech Hub designation focuses on propelling Wisconsin into a global leader in personalized medicine and biohealth technologies
  • Water + Energy Forward engine focuses on addressing the water-energy-waste nexus at small and medium-sized manufacturers and wastewater utilities in Wisconsin

These accomplishments represent significant milestones on our path toward becoming a “superstar” tech hub. However, they tell only part of the story. The true strength of the region lies in the interconnected ecosystem of innovators, entrepreneurs, established businesses, educational institutions, and community partners who collaborate daily to continue the momentum in the region.

As you explore these accounts of creative problem-solving, perseverance, and vision, you’ll discover that many represent members of the MKE Tech Hub Coalition. Yet we’ve intentionally included voices from across the broader community, recognizing that meaningful progress emerges from diverse perspectives and collaborative efforts that transcend organizational boundaries. This inclusive approach reflects our belief that genuine innovation flourishes when we harness the full spectrum of talents and ideas our region has to offer.

The accomplishments featured in these pages should inspire pride in what we’ve achieved together and optimism for what lies ahead. As we continue this journey together, we invite you to find your place in this unfolding story. Stay up to date on what’s happening in the #mketech region by visiting choosemketech.org

Kathy Henrich, Chief Executive Officer, Molly Mulroy, Board Chair, MKE Tech Hub Coalition.


Ecosystem Champions

Thank you to MKE Tech for making this book possible, they are the voice and champion of Innovate® Milwaukee that unifies the community!

Featured Thought Leaders

Featured Thought Leaders

Featured Innovators

Featured Innovators

BADGER METER

A LEGACY OF SMART SOLUTIONS

Innovation at Badger Meter is about more than just technology—it is about empowering every stakeholder in the water ecosystem to acheive more sustainable, efficient, and effective outcomes. Badger Meter has stood as a beacon of innovation in the field of smart water solutions that aid in solving global water challenges....

Epochal Intelligence

The Focus is Unlocking Access to Information and Building Communities Within the IT Space

The Midwest’s tech scene isn’t just growing – it’s booming, with Wisconsin heavily contributing. Milwaukee has transformed from an industrial powerhouse into a digital dynamo, attracting major players and cementing its status as an emerging tech hub where innovation meets Midwestern grit. The opportunities here are continuing to emerge every...

MEDICAL COLLEGE OF WISCONSIN

INNOVATION AND COLLABORATION AT THE HEART OF HEALTHCARE

The Medical College of Wisconsin (MCW) is a cornerstone of innovation and excellence in Milwaukee. Founded in 1893, we are a distinguished leader and innovator in the education and development of the next generation of physicians, scientists, pharmacists and health professionals; we discover and translate new knowledge in the biomedical...

ASQ

PIONEERING QUALITY FOR A THRIVING FUTURE

For nearly eight decades, the American Society for Quality (ASQ) has been a global leader in quality management. From its origins in the post-World War II era to its role today, ASQ has driven innovation, guided industries through transformation, and fostered continuous improvement. Headquartered in Milwaukee, ASQ is instrumental in...

METRO MLS

A COMMITMENT TO INNOVATION

“Innovation is a cumulation of creativity and ingenuity with a splash of chaos that produces something of great substance.” Metro MLS has been reshaping the landscape of real estate in Wisconsin since its establishment in 1962. This powerhouse serves over 10,000 real estate professionals across the state, constantly pushing the...

AUGUST BROWN

TRANSFORMING INNOVATION INTO MARKET SUCCESS

INSIGHT. INNOVATE. IMPROVE. August Brown has established itself as a trailblazer in Milwaukee’s innovation ecosystem, bridging the often-daunting gap between research and market execution. Founded by Dr. Gordon Nameni and Erik Vickstrom, this boutique agency has become synonymous with strategic excellence and groundbreaking impact. “It all really started in 2018,”...

INTRNLS 

SHAPING THE FUTURE

Intrnls is at the forefront of revolutionizing the carbon capture industry. With a clear focus on producing the world’s most efficient carbon capture filters, Intrnls is not just a company; it’s a transformative force dedicated to addressing one of the world’s most pressing environmental issues – reducing atmospheric carbon dioxide....

CITY RIDERS

BRIDGING THE GAP: HOW CITY RIDERS LINKS LIKE-MINDED ENTHUSIASTS

City Riders, born in 2018 from the frustrations of its founder, Thomas McElroy, embodies a passion for community and exploration. Motivated by the inconsistency of his riding companions, McElroy envisioned a solution that would unite like-minded enthusiasts globally. This vision materialized into City Riders, a platform connecting individuals who share...

FORJ

REVOLUTIONIZES MEMBER EXPERIENCE WITH INNOVATIVE PLATFORM, JOURNEY BY FORJ

Forj has emerged as a trailblazer in the world of association and professional network technology with the launch of their groundbreaking platform, Journey by Forj. The company is redefining how organizations engage with their members, combining the power of community with cutting-edge learning experiences. Forj, a forward-thinking SaaS company, has...

CONTINUUS

DATA ENABLEMENT FOR FINANCIAL SERVICES INNOVATORS

Continuus is a data and analytics consulting firm headquartered in the heart of Milwaukee’s bustling Third Ward. Continuus is uniquely positioned to be the integrator and advisor that brings the Financial Services Data Cloud ecosystem together through technical expertise, partnerships, and core differentiator: industry expertise. Founder’s StoryMatt Moeser founded Continuus...

STRATUS INDUSTRIES

SHAPING THE FUTURE OF MANUFACTURING: HOW STRATUS INDUSTRIES IS PIONEERING A NEW ERA

SHAPING THE FUTURE OF MANUFACTURING: HOW STRATUS INDUSTRIES IS PIONEERING A NEW ERA Stratus Industries, established in 2013, is redefining manufacturing by combining traditional strengths with a tech-driven approach. Led by co-founder Lyle Stoflet, the company embodies the motto “Make Manufacturing Cool Again,” aiming to reshape an industry often seen...

CODEBABY

AI THAT ENHANCES HUMAN CAPACITY

As AI reshapes industries, CodeBaby leads in emotionally intelligent, human-centric AI. Specializing in real-time, 3D animated avatars, CodeBaby bridges the gap between automation and authentic interaction—enhancing, rather than replacing, human capacity. Founded to improve communication and accessibility, CodeBaby redefines engagement in education, healthcare, customer service and workforce training. By merging...

MKE TECH HUB

A LEGACY OF INNOVATION DRIVING A FUTURE OF IMPACT

Shaped by a rich industrial legacy, Milwaukee is evolving into a beacon of modern innovation. With biohealth, AI, water, energy technology, smart manufacturing, and financial services leading the way, Milwaukee’s dynamic ecosystem is not only thriving, but attracting attention from investors, entrepreneurs, and innovators worldwide. Here, tradition meets technology, and...

DCI MARKETING

CELEBRATING ITS 80TH ANNIVERSARY IN 2024, DCI MARKETING FOSTERS A CULTURE OF INNOVATION FOCUSED ON SPECIFIC SOLUTIONS FOR FORTUNE 50 COMPANIES, MAJOR RETAILERS AND CONSUMERS.

As American forces crossed the English Channel to liberate France in June 1944, Milwaukee native Lloyd A. Sauer was thinking forward to a post-war era. Sauer purchased a small company called ColorPrint Products Printing and began producing window signage for shoe stores. But it was Cadillac and Harley-Davidson that propelled...

7RIVERS

THE CONFLUENCE OF DATA AND STRATEGY

7Rivers is pioneering a path for businesses to navigate the uncharted waters of a new era of technology.With a keen focus on data modernization and artificial intelligence, 7Rivers is not just a technology services company but a leader for organizations ready to embark on a transformative journey, helping solve some...

WEAR-TECH

INNOVATING SAFETY

WEAR-TECH – DETECT – PREDICT – PROTECT™ “Our homegrown AI companion, MAHI™, is aware of its users’ environment and alerts the wearer and the caregivers if a vulnerable loved one inadvertently heads towards a hazard.” A profound loss propelled an innovator in Hartland, WI, to create predictive safety technologies for...

BROOKSOURCE

A RELATIONSHIP-FOCUSED APPROACH TO BUILDING THE FUTURE OF TECH & MILWAUKEE!

Since 2000, Brooksource has established and maintained lasting relationships with its clients, consultants, and the Milwaukee community to create unparalleled experiences. Brooksource is a trusted services provider that specializes in delivering Engineering and IT initiatives for Fortune 500 organizations and the public sector through Experience-Driven Staffing, Professional Services, as well...

VERSITI

BEYOND THE BLOOD CENTER – INNOVATING ACROSS THE SPECTRUM OF BLOOD HEALTH

BEYOND THE BLOOD CENTER – INNOVATING ACROSS THE SPECTRUM OF BLOOD HEALTH Versiti has established itself as a leader in blood health innovation and clinical testing services for clinicians, health care providers, and researchers. Originally founded as a community blood banking initiative in 1947, the organization now known as Versiti,...

THE WATER COUNCIL

INNOVATING THE FUTURE: THE WATER COUNCIL’S VISIONARY JOURNEY

In the heart of Milwaukee, where the vast expanse of Lake Michigan meets the city’s vibrant streets, a transformation in water technology and stewardship is underway. This isn’t just a story of a city that grew from the rich waters of the Great Lakes; it’s a narrative of revolution, where...

HSA Bank

HSA BANK IS BUILDING A NEW ERA OF TECHNOLOGY-FOCUSED EXPERIENCES IN FINANCE

HSA BANK IS BUILDING A NEW ERA OF TECHNOLOGY-FOCUSED EXPERIENCES IN FINANCE Technology-driven experience and innovation have the potential to transform employee benefits from a traditional offering into a strategic differentiator for organizations. The benefits sector, traditionally not seen as a tech ‘powerhouse’, is undergoing rapid change as organizations leverage...

Ideawake

REVOLUTIONIZING CORPORATE INNOVATION FROM MILWAUKEE

REVOLUTIONIZING CORPORATE INNOVATION FROM MILWAUKEE In a world where ideas hold immense value, Ideawake is on a mission to empower companies to mine their most valuable resource: their employees’ creativity and insights. Founded in 2013 by Coby Skonord and Trae Tessmann, Ideawake began with a vision to make innovation accessible...

BiaCure Therapies

Redefining Healthcare Standards

BiaCure™ Therapies Redefining Healthcare Standards: The Wisconsin Leaders Bringing Breakthrough Medical Solutions to Life. Innovation isn’t just about discovering new technologies—it’s about assembling the right team of experts to solve the most pressing unmet clinical needs. This belief has fueled every venture led by Laura King. BiaCure is more than...

SENTRY EQUIPMENT

BUILDING THE FOUNDATION FOR A BETTER, SAFER WORLD

Building the foundation for a better, safer world. For the general public, words such as “innovative” and “dynamic” aren’t commonly used to describe the manufacturing industry. But in an industry criticized for being slow to change, Sentry Equipment—a century-old, Oconomowoc-based manufacturing powerhouse—has solidified its position as a proud outlier driving...

NVNG

ELEVATING WISCONSIN’S VENTURE SCENE: THE POWER OF NETWORKS UNLEASHED

Wisconsin-based NVNG is a boutique investment advisory firm with a unique superpower: curating connections. Founded by Carrie Thome and Grady Buchanan in 2019, NVNG (Nothing Ventured, Nothing Gained) is on a mission to make Wisconsin’s venture ecosystem globally competitive by leveraging the power of strategic networks. “We have the right...

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The Publisher

Daniel Esterhuyse

Daniel is the Head of International Publishing Partnerships at Innovations of the World. Born and raised in South Africa, he currently resides in Johannesburg with his wife of 19 years, their 12-year-old daughter, and three cats—FluffPuff, Roxy, and Gizmo, all girls.  An entrepreneur since his school days, Daniel has co-founded various small and large businesses.... click to read more

The Publisher

Daniel Esterhuyse

Daniel is the Head of International Publishing Partnerships at Innovations of the World. Born and raised in South Africa, he currently resides in Johannesburg with his wife of 19 years, their 12-year-old daughter, and three cats—FluffPuff, Roxy, and Gizmo, all girls.  An entrepreneur since his school days, Daniel has co-founded various small and large businesses.... click to read more

Other Ecosystems