What is something you see all the time? Is it companies focusing on iteration, always eager to jump directly into the development of neat, new technology? (A desire to explore the Great Unknown – to take the leap before anyone else has.)
It’s become a common blessing and curse, with too much importance placed upon executing a single idea over and over again without taking the time to get it right. It prescribes to the idea of “fail quickly, learn from it, and move on” – which, in theory, works. However, development takes a long time. Hours and hours can be sunk into it, only for the iteration to be completely different from what it was meant to be. To change this is expensive, costing businesses both time and money.
What if you could stop that?
That’s where Studio C&G comes in. Their focus is on the user experience (UX) and design side. Rather than spend forever developing something that might not be right, they don’t begin the process until they’ve nailed down the idea of exactly what their client wants and needs. Through prototyping, flow mapping, and intensive planning through design sprints, both Studio C&G and the client can come to a clearer understanding of what the goal is – before excess time or money is sunk into iterating something that isn’t quite right.
In an industry that often values getting a product out right away, Studio C&G places emphasis on development and focuses on the design aspect of their deliverables. There is no starting right back at square one, because Studio C&G take one step backward and three forward, taking the time to ensure each step still works. By twisting the usual workflow on its usual axis, both the business and the client can come to a clearer understanding of what the goal is, and this allows Studio C&G to maintain tight deadlines for projects while providing cost effective solutions that exceed expectations.
Studio C&G aims to map behaviours and understand where the problems are within them. They want to find that sweet spot, doing all the due diligence they need and getting to the root of what their clients’ needs are. To simply execute something without understanding it has never been their goal; they want to connect the technology to the people.
Whether it’s a simple ask or something far more complex, Studio C&G delivers results from start to-finish, telling powerful stories for and about their clients. Their goal is to produce high-quality solutions for any budget – allowing businesses to achieve larger goals with the help of cumulative accrual of small successes. After all, it’s often less about the destination and more about the journey.
Founded in 2016, Studio C&G functions under the guidance and management of co-founders Gabe and Christina Wong. As a small but thriving design and development studio based in Calgary, Alberta, the duo’s passion for technology and its potential to connect businesses with their clients has been instrumental to the success of Studio C&G. Their focus on providing reliable solutions and high quality customer service has allowed them to quickly build trust with their growing client base, which ranges from technology and software, to home design and oil and gas.
