STEVE SASHIHARA – FOUNDER AND CEO, PRINCETON CONSULTANTS
Innovating by OptimizingIn 1980 I founded Princeton Consultants based on the thesis that optimization could improve business decision making. Princeton University, from which I’d just graduated, and Bell Labs were pioneers in the academic study of optimization algorithms. “Optimization” gets used in many contexts. I define it as, “a decision- making process and a set […]
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