INNOVATE® Milwaukee

Innovations of the World

INNOVATE® Milwaukee

THIS INCLUSIVE APPROACH REFLECTS OUR BELIEF THAT GENUINE INNOVATION FLOURISHES WHEN WE HARNESS THE FULL SPECTRUM OF TALENTS AND IDEAS OUR REGION HAS TO OFFER.
KATHY HENRICH, CHIEF EXECUTIVE OFFICER, MKE TECH HUB COALITION

Dear Reader,

As we present this collection of innovative stories from southeast Wisconsin, we are reminded of the extraordinary transformation our region has undergone in recent years. What you hold in your hands is not merely a compilation of business successes, but a testament to the collaborative spirit and visionary thinking that has helped push Wisconsin forward.

Since the inception of the MKE Tech Hub Coalition, we’ve been guided by a bold vision of technology as an economic driver in the region. We’ve operated with a civic mindset, while constantly evolving to market needs and opportunities to address the region’s most pressing needs in tech.

Our approach balances the pursuit of transformational, high-impact initiatives with responsive programs that address immediate market needs. We refer to this focus as our “go far” and “go fast” strategies. These ensure that we build lasting foundations while remaining nimble enough to seize emerging opportunities. Through our three strategic lanes, attracting tech companies and talent, building a diverse tech talent pipeline, and scaling the innovation ecosystem, we are systematically addressing the key elements required for sustained technological advancement and economic prosperity.

The past year displayed immense progress in our region’s collective journey. We witnessed major investments and recognitions that signal southeast Wisconsin’s emergence as a formidable player in the national innovation economy:

  • Microsoft’s $3.3B investment focuses on artificial intelligence and economic growth in Wisconsin
  • BioHealth Tech Hub designation focuses on propelling Wisconsin into a global leader in personalized medicine and biohealth technologies
  • Water + Energy Forward engine focuses on addressing the water-energy-waste nexus at small and medium-sized manufacturers and wastewater utilities in Wisconsin

These accomplishments represent significant milestones on our path toward becoming a “superstar” tech hub. However, they tell only part of the story. The true strength of the region lies in the interconnected ecosystem of innovators, entrepreneurs, established businesses, educational institutions, and community partners who collaborate daily to continue the momentum in the region.

As you explore these accounts of creative problem-solving, perseverance, and vision, you’ll discover that many represent members of the MKE Tech Hub Coalition. Yet we’ve intentionally included voices from across the broader community, recognizing that meaningful progress emerges from diverse perspectives and collaborative efforts that transcend organizational boundaries. This inclusive approach reflects our belief that genuine innovation flourishes when we harness the full spectrum of talents and ideas our region has to offer.

The accomplishments featured in these pages should inspire pride in what we’ve achieved together and optimism for what lies ahead. As we continue this journey together, we invite you to find your place in this unfolding story. Stay up to date on what’s happening in the #mketech region by visiting choosemketech.org

Kathy Henrich, Chief Executive Officer, Molly Mulroy, Board Chair, MKE Tech Hub Coalition.


Ecosystem Champions

Thank you to MKE Tech for making this book possible, they are the voice and champion of Innovate® Milwaukee that unifies the community!

Featured Thought Leaders

Featured Thought Leaders

Featured Innovators

Featured Innovators

VERSITI

BEYOND THE BLOOD CENTER – INNOVATING ACROSS THE SPECTRUM OF BLOOD HEALTH

BEYOND THE BLOOD CENTER – INNOVATING ACROSS THE SPECTRUM OF BLOOD HEALTH Versiti has established itself as a leader in blood health innovation and clinical testing services for clinicians, health care providers, and researchers. Originally founded as a community blood banking initiative in 1947, the organization now known as Versiti,...

NORTHWESTERN MUTUAL

INNOVATING IN FINANCIAL SERVICES FOR MORE THAN 165 YEARS

INNOVATING IN FINANCIAL SERVICES FOR MORE THAN 165 YEARS Founded in 1857, Northwestern Mutual, a FORTUNE 500® financial services company, embodies a unique culture dedicated to helping people achieve financial security. As a mutual company, Northwestern Mutual answers to its policy owners — not Wall Street. Through a comprehensive planning...

7RIVERS

THE CONFLUENCE OF DATA AND STRATEGY

7Rivers is pioneering a path for businesses to navigate the uncharted waters of a new era of technology.With a keen focus on data modernization and artificial intelligence, 7Rivers is not just a technology services company but a leader for organizations ready to embark on a transformative journey, helping solve some...

CONTINUUS

DATA ENABLEMENT FOR FINANCIAL SERVICES INNOVATORS

Continuus is a data and analytics consulting firm headquartered in the heart of Milwaukee’s bustling Third Ward. Continuus is uniquely positioned to be the integrator and advisor that brings the Financial Services Data Cloud ecosystem together through technical expertise, partnerships, and core differentiator: industry expertise. Founder’s StoryMatt Moeser founded Continuus...

zizzl health

Igniting a Revolution in the Traditional Benefits Landscape

A recent breakthrough is making it more affordable for employers to offer high quality group health insurance benefits. At the forefront of this benefits innovation stands zizzl health, a trailblazer in the field of Individual Coverage Health Reimbursement Arrangements (ICHRAs). When the Executive Order solidifying ICHRA as an ACA-compliant health...

INTRNLS 

SHAPING THE FUTURE

Intrnls is at the forefront of revolutionizing the carbon capture industry. With a clear focus on producing the world’s most efficient carbon capture filters, Intrnls is not just a company; it’s a transformative force dedicated to addressing one of the world’s most pressing environmental issues – reducing atmospheric carbon dioxide....

NVNG

ELEVATING WISCONSIN’S VENTURE SCENE: THE POWER OF NETWORKS UNLEASHED

Wisconsin-based NVNG is a boutique investment advisory firm with a unique superpower: curating connections. Founded by Carrie Thome and Grady Buchanan in 2019, NVNG (Nothing Ventured, Nothing Gained) is on a mission to make Wisconsin’s venture ecosystem globally competitive by leveraging the power of strategic networks. “We have the right...

MARS SOLUTIONS GROUP

DISCOVERING DIVERSE TALENT THROUGH ALTERNATE PIPELINES

MARS Solutions Group is an award-winning talent solution supplier for information technology (IT), engineering, manufacturing, admin-clerical, healthcare, and professional roles located in Waukesha, WI. Founded by Rashi Arora-Khosla, an accomplished Enterprise Architect, and CEO of MARS Solutions Group, she launched MARS with boot strap capital and grew it organically into...

CONCURRENCY

LEADING THE FUTURE WITH INNOVATION AND EXCELLENCE

At Concurrency, the journey is defined by a relentless pursuit of innovation, excellence, and an unwavering commitment to transforming businesses through cutting-edge technology solutions. As a distinguished 12-time Microsoft Partner of the Year winner and a top AI Partner, Concurrency is at the forefront of the digital revolution, empowering organizations...

WEAR-TECH

INNOVATING SAFETY

WEAR-TECH – DETECT – PREDICT – PROTECT™ “Our homegrown AI companion, MAHI™, is aware of its users’ environment and alerts the wearer and the caregivers if a vulnerable loved one inadvertently heads towards a hazard.” A profound loss propelled an innovator in Hartland, WI, to create predictive safety technologies for...

ASSOCIATED BANK

MAKING BANKING BETTER FOR EVERYONE

Associated Bank (Associated) operates under the guiding principle of being the “Champion of You.” Every choice and investment made is inspired by customer feedback and aims to strengthen their financial health and simplify their financial lives. The bank’s ranking as #1 for Retail Banking Customer Satisfaction in the Upper Midwest...

CODEWORKS

PURPOSE. PASSION. PEOPLE.

Codeworks began in 1995 when Mark Theisen, a software developer, recognized the need for a software development consulting firm that provided high-level quality talent at reasonable rates. There was a lot of competition popping up in the IT consulting industry at the time, but he saw companies that were inefficient...

HSA Bank

HSA BANK IS BUILDING A NEW ERA OF TECHNOLOGY-FOCUSED EXPERIENCES IN FINANCE

HSA BANK IS BUILDING A NEW ERA OF TECHNOLOGY-FOCUSED EXPERIENCES IN FINANCE Technology-driven experience and innovation have the potential to transform employee benefits from a traditional offering into a strategic differentiator for organizations. The benefits sector, traditionally not seen as a tech ‘powerhouse’, is undergoing rapid change as organizations leverage...

ECOURT REPORTERS

TECHNOLOGY TO LOCATE AND BOOK LEGAL SERVICE PROVIDERS

eCourt Reporters is a court reporter/women-owned company. eCourt Reporters was created out of a need for locating qualified, experienced court reporters and legal videographers. eCourt Reporters’ app is a custom-built, high-tech, innovative technology to schedule court reporters and other legal services. Karen Renee, CEO; Judy Gerulat, COO; and Justin Furst,...

DELTAHAWK

POWER REIMAGINED THROUGH TIME-PROVEN INNOVATION

Founded in 1996, DeltaHawk Engines, Inc. has always been driven by innovation and a determination to revolutionize aviation propulsion. Specializing in general aviation, military, uncrewed, and hybrid applications, DeltaHawk’s engines are a testament to ingenuity, reliability, and efficiency. In 2023, the company made history by achieving FAA Type Certification for...

BADGER METER

A LEGACY OF SMART SOLUTIONS

Innovation at Badger Meter is about more than just technology—it is about empowering every stakeholder in the water ecosystem to acheive more sustainable, efficient, and effective outcomes. Badger Meter has stood as a beacon of innovation in the field of smart water solutions that aid in solving global water challenges....

Epochal Intelligence

The Focus is Unlocking Access to Information and Building Communities Within the IT Space

The Midwest’s tech scene isn’t just growing – it’s booming, with Wisconsin heavily contributing. Milwaukee has transformed from an industrial powerhouse into a digital dynamo, attracting major players and cementing its status as an emerging tech hub where innovation meets Midwestern grit. The opportunities here are continuing to emerge every...

RAPID RADICALS

UNLEASHING INNOVATION: RAPID RADICALS’ TORRENTIAL TRIUMPH

In July 2010, nine inches of rain fell in a very short amount of time, filling the Milwaukee Metropolitan Sewerage District’s (MMSD) service area pipes with some 64 billion gallons of water. A storm of this severity is only likely to occur once every 500 years, but the frequency is...

BiaCure Therapies

Redefining Healthcare Standards

BiaCure™ Therapies Redefining Healthcare Standards: The Wisconsin Leaders Bringing Breakthrough Medical Solutions to Life. Innovation isn’t just about discovering new technologies—it’s about assembling the right team of experts to solve the most pressing unmet clinical needs. This belief has fueled every venture led by Laura King. BiaCure is more than...

BROOKSOURCE

A RELATIONSHIP-FOCUSED APPROACH TO BUILDING THE FUTURE OF TECH & MILWAUKEE!

Since 2000, Brooksource has established and maintained lasting relationships with its clients, consultants, and the Milwaukee community to create unparalleled experiences. Brooksource is a trusted services provider that specializes in delivering Engineering and IT initiatives for Fortune 500 organizations and the public sector through Experience-Driven Staffing, Professional Services, as well...

CITY RIDERS

BRIDGING THE GAP: HOW CITY RIDERS LINKS LIKE-MINDED ENTHUSIASTS

City Riders, born in 2018 from the frustrations of its founder, Thomas McElroy, embodies a passion for community and exploration. Motivated by the inconsistency of his riding companions, McElroy envisioned a solution that would unite like-minded enthusiasts globally. This vision materialized into City Riders, a platform connecting individuals who share...

DCI MARKETING

CELEBRATING ITS 80TH ANNIVERSARY IN 2024, DCI MARKETING FOSTERS A CULTURE OF INNOVATION FOCUSED ON SPECIFIC SOLUTIONS FOR FORTUNE 50 COMPANIES, MAJOR RETAILERS AND CONSUMERS.

As American forces crossed the English Channel to liberate France in June 1944, Milwaukee native Lloyd A. Sauer was thinking forward to a post-war era. Sauer purchased a small company called ColorPrint Products Printing and began producing window signage for shoe stores. But it was Cadillac and Harley-Davidson that propelled...

STRATUS INDUSTRIES

SHAPING THE FUTURE OF MANUFACTURING: HOW STRATUS INDUSTRIES IS PIONEERING A NEW ERA

SHAPING THE FUTURE OF MANUFACTURING: HOW STRATUS INDUSTRIES IS PIONEERING A NEW ERA Stratus Industries, established in 2013, is redefining manufacturing by combining traditional strengths with a tech-driven approach. Led by co-founder Lyle Stoflet, the company embodies the motto “Make Manufacturing Cool Again,” aiming to reshape an industry often seen...

CODEBABY

AI THAT ENHANCES HUMAN CAPACITY

As AI reshapes industries, CodeBaby leads in emotionally intelligent, human-centric AI. Specializing in real-time, 3D animated avatars, CodeBaby bridges the gap between automation and authentic interaction—enhancing, rather than replacing, human capacity. Founded to improve communication and accessibility, CodeBaby redefines engagement in education, healthcare, customer service and workforce training. By merging...

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The Publisher

Daniel Esterhuyse

Daniel is the Head of International Publishing Partnerships at Innovations of the World. Born and raised in South Africa, he currently resides in Johannesburg with his wife of 19 years, their 12-year-old daughter, and three cats—FluffPuff, Roxy, and Gizmo, all girls.  An entrepreneur since his school days, Daniel has co-founded various small and large businesses.... click to read more

The Publisher

Daniel Esterhuyse

Daniel is the Head of International Publishing Partnerships at Innovations of the World. Born and raised in South Africa, he currently resides in Johannesburg with his wife of 19 years, their 12-year-old daughter, and three cats—FluffPuff, Roxy, and Gizmo, all girls.  An entrepreneur since his school days, Daniel has co-founded various small and large businesses.... click to read more

Other Ecosystems