INNOVATE® Milwaukee

Innovations of the World

INNOVATE® Milwaukee

THIS INCLUSIVE APPROACH REFLECTS OUR BELIEF THAT GENUINE INNOVATION FLOURISHES WHEN WE HARNESS THE FULL SPECTRUM OF TALENTS AND IDEAS OUR REGION HAS TO OFFER.
KATHY HENRICH, CHIEF EXECUTIVE OFFICER, MKE TECH HUB COALITION

Dear Reader,

As we present this collection of innovative stories from southeast Wisconsin, we are reminded of the extraordinary transformation our region has undergone in recent years. What you hold in your hands is not merely a compilation of business successes, but a testament to the collaborative spirit and visionary thinking that has helped push Wisconsin forward.

Since the inception of the MKE Tech Hub Coalition, we’ve been guided by a bold vision of technology as an economic driver in the region. We’ve operated with a civic mindset, while constantly evolving to market needs and opportunities to address the region’s most pressing needs in tech.

Our approach balances the pursuit of transformational, high-impact initiatives with responsive programs that address immediate market needs. We refer to this focus as our “go far” and “go fast” strategies. These ensure that we build lasting foundations while remaining nimble enough to seize emerging opportunities. Through our three strategic lanes, attracting tech companies and talent, building a diverse tech talent pipeline, and scaling the innovation ecosystem, we are systematically addressing the key elements required for sustained technological advancement and economic prosperity.

The past year displayed immense progress in our region’s collective journey. We witnessed major investments and recognitions that signal southeast Wisconsin’s emergence as a formidable player in the national innovation economy:

  • Microsoft’s $3.3B investment focuses on artificial intelligence and economic growth in Wisconsin
  • BioHealth Tech Hub designation focuses on propelling Wisconsin into a global leader in personalized medicine and biohealth technologies
  • Water + Energy Forward engine focuses on addressing the water-energy-waste nexus at small and medium-sized manufacturers and wastewater utilities in Wisconsin

These accomplishments represent significant milestones on our path toward becoming a “superstar” tech hub. However, they tell only part of the story. The true strength of the region lies in the interconnected ecosystem of innovators, entrepreneurs, established businesses, educational institutions, and community partners who collaborate daily to continue the momentum in the region.

As you explore these accounts of creative problem-solving, perseverance, and vision, you’ll discover that many represent members of the MKE Tech Hub Coalition. Yet we’ve intentionally included voices from across the broader community, recognizing that meaningful progress emerges from diverse perspectives and collaborative efforts that transcend organizational boundaries. This inclusive approach reflects our belief that genuine innovation flourishes when we harness the full spectrum of talents and ideas our region has to offer.

The accomplishments featured in these pages should inspire pride in what we’ve achieved together and optimism for what lies ahead. As we continue this journey together, we invite you to find your place in this unfolding story. Stay up to date on what’s happening in the #mketech region by visiting choosemketech.org

Kathy Henrich, Chief Executive Officer, Molly Mulroy, Board Chair, MKE Tech Hub Coalition.


Ecosystem Champions

Thank you to MKE Tech for making this book possible, they are the voice and champion of Innovate® Milwaukee that unifies the community!

Featured Thought Leaders

Featured Thought Leaders

Featured Innovators

Featured Innovators

GENO.ME

A REAL-WORLD APPROACH TO BETTER CLINICAL RESEARCH OUTCOMES

Geno.Me is a biotechnology company that was born from the idea of empowering people to take greater ownership of their health data, because it is a valuable and necessary asset to advance medical research. With a focus on creating better ways to treat populations that have diseases with a genetic...

NORTHWESTERN MUTUAL

INNOVATING IN FINANCIAL SERVICES FOR MORE THAN 165 YEARS

INNOVATING IN FINANCIAL SERVICES FOR MORE THAN 165 YEARS Founded in 1857, Northwestern Mutual, a FORTUNE 500® financial services company, embodies a unique culture dedicated to helping people achieve financial security. As a mutual company, Northwestern Mutual answers to its policy owners — not Wall Street. Through a comprehensive planning...

Aeroplicity

Simplifying Aerospace and Defense: The Aeroplicity Story

Aeroplicity has emerged as a transformative force in the aerospace and defense industry, with a mission to simplify and modernize supply chain and aftermarket operations. Leveraging cutting-edge aerospace-grade technologies, the company is reshaping how organizations manage data, compliance, and operational efficiency. At its core, Aeroplicity addresses the industry’s most pressing...

Zentrix.ai

The Founders of Zentrix.ai Turn Their Passion for Stock Trading and Innovation Into an AI-Powered Stock Insights Platform

Founded in 2024 by Wyatt Johnson and Connor Van Crete, Zentrix.ai brings the tools and confidence of institutional trading to retail stock traders. Wyatt and Connor became interested in the stock market throughout high school, and quickly came to understand how cut-throat it can be. Conducting thorough research and data...

THE WATER COUNCIL

INNOVATING THE FUTURE: THE WATER COUNCIL’S VISIONARY JOURNEY

In the heart of Milwaukee, where the vast expanse of Lake Michigan meets the city’s vibrant streets, a transformation in water technology and stewardship is underway. This isn’t just a story of a city that grew from the rich waters of the Great Lakes; it’s a narrative of revolution, where...

RAPID RADICALS

UNLEASHING INNOVATION: RAPID RADICALS’ TORRENTIAL TRIUMPH

In July 2010, nine inches of rain fell in a very short amount of time, filling the Milwaukee Metropolitan Sewerage District’s (MMSD) service area pipes with some 64 billion gallons of water. A storm of this severity is only likely to occur once every 500 years, but the frequency is...

UNIVERSITY OF WISCONSIN-MILWAUKEE

A BEACON OF INNOVATION

Just minutes from downtown Milwaukee, the University of Wisconsin-Milwaukee (UWM) is one of the top research universities in the nation, and one of only two top-rated research universities in the state. Serving as a bridge between academia and industry, UWM does more than just ensure that all students have equitable...

zizzl health

Igniting a Revolution in the Traditional Benefits Landscape

A recent breakthrough is making it more affordable for employers to offer high quality group health insurance benefits. At the forefront of this benefits innovation stands zizzl health, a trailblazer in the field of Individual Coverage Health Reimbursement Arrangements (ICHRAs). When the Executive Order solidifying ICHRA as an ACA-compliant health...

CONTINUUS

DATA ENABLEMENT FOR FINANCIAL SERVICES INNOVATORS

Continuus is a data and analytics consulting firm headquartered in the heart of Milwaukee’s bustling Third Ward. Continuus is uniquely positioned to be the integrator and advisor that brings the Financial Services Data Cloud ecosystem together through technical expertise, partnerships, and core differentiator: industry expertise. Founder’s StoryMatt Moeser founded Continuus...

AUGUST BROWN

TRANSFORMING INNOVATION INTO MARKET SUCCESS

INSIGHT. INNOVATE. IMPROVE. August Brown has established itself as a trailblazer in Milwaukee’s innovation ecosystem, bridging the often-daunting gap between research and market execution. Founded by Dr. Gordon Nameni and Erik Vickstrom, this boutique agency has become synonymous with strategic excellence and groundbreaking impact. “It all really started in 2018,”...

REX K-12-FROM VISION TO IMPACT

FROM VISION TO IMPACT

Rex K-12 is at the forefront of a transformative wave redefining the educational landscape in Milwaukee – and beyond. It is a company preparing the next generation for a rapidly evolving digital world. This story isn’t just about innovation; it’s a testament to the power of vision, dedication, and the...

BiaCure Therapies

Redefining Healthcare Standards

BiaCure™ Therapies Redefining Healthcare Standards: The Wisconsin Leaders Bringing Breakthrough Medical Solutions to Life. Innovation isn’t just about discovering new technologies—it’s about assembling the right team of experts to solve the most pressing unmet clinical needs. This belief has fueled every venture led by Laura King. BiaCure is more than...

HSA Bank

HSA BANK IS BUILDING A NEW ERA OF TECHNOLOGY-FOCUSED EXPERIENCES IN FINANCE

HSA BANK IS BUILDING A NEW ERA OF TECHNOLOGY-FOCUSED EXPERIENCES IN FINANCE Technology-driven experience and innovation have the potential to transform employee benefits from a traditional offering into a strategic differentiator for organizations. The benefits sector, traditionally not seen as a tech ‘powerhouse’, is undergoing rapid change as organizations leverage...

CODEWORKS

PURPOSE. PASSION. PEOPLE.

Codeworks began in 1995 when Mark Theisen, a software developer, recognized the need for a software development consulting firm that provided high-level quality talent at reasonable rates. There was a lot of competition popping up in the IT consulting industry at the time, but he saw companies that were inefficient...

INTRNLS 

SHAPING THE FUTURE

Intrnls is at the forefront of revolutionizing the carbon capture industry. With a clear focus on producing the world’s most efficient carbon capture filters, Intrnls is not just a company; it’s a transformative force dedicated to addressing one of the world’s most pressing environmental issues – reducing atmospheric carbon dioxide....

FORJ

REVOLUTIONIZES MEMBER EXPERIENCE WITH INNOVATIVE PLATFORM, JOURNEY BY FORJ

Forj has emerged as a trailblazer in the world of association and professional network technology with the launch of their groundbreaking platform, Journey by Forj. The company is redefining how organizations engage with their members, combining the power of community with cutting-edge learning experiences. Forj, a forward-thinking SaaS company, has...

READY REBOUND

ELITE HEALTHCARE NAVIGATION FOR OUR HEROES AND THEIR FAMILIES.

Ready Rebound is a Health and Wellness Solution for first responders and their families. Through early injury detection and expedited, quality care, they significantly reduce time to recovery and decreases risk of injuries. The ProblemWhen it comes to first responders, local governments are facing unique challenges. Departments are chronically understaffed....

WEAR-TECH

INNOVATING SAFETY

WEAR-TECH – DETECT – PREDICT – PROTECT™ “Our homegrown AI companion, MAHI™, is aware of its users’ environment and alerts the wearer and the caregivers if a vulnerable loved one inadvertently heads towards a hazard.” A profound loss propelled an innovator in Hartland, WI, to create predictive safety technologies for...

PARTSBADGER

ACCELERATING THE INNOVATION OF OTHERS

When Roy and Jimmy needed an enclosure machined for their small airborne electronics company, it took twelve inquiries over the course of weeks just to get a quote. When they finally did get a quote, it was cheaper to buy a CNC mill and make the machined parts themselves. So...

MKE TECH HUB

A LEGACY OF INNOVATION DRIVING A FUTURE OF IMPACT

Shaped by a rich industrial legacy, Milwaukee is evolving into a beacon of modern innovation. With biohealth, AI, water, energy technology, smart manufacturing, and financial services leading the way, Milwaukee’s dynamic ecosystem is not only thriving, but attracting attention from investors, entrepreneurs, and innovators worldwide. Here, tradition meets technology, and...

METRO MLS

A COMMITMENT TO INNOVATION

“Innovation is a cumulation of creativity and ingenuity with a splash of chaos that produces something of great substance.” Metro MLS has been reshaping the landscape of real estate in Wisconsin since its establishment in 1962. This powerhouse serves over 10,000 real estate professionals across the state, constantly pushing the...

NVNG

ELEVATING WISCONSIN’S VENTURE SCENE: THE POWER OF NETWORKS UNLEASHED

Wisconsin-based NVNG is a boutique investment advisory firm with a unique superpower: curating connections. Founded by Carrie Thome and Grady Buchanan in 2019, NVNG (Nothing Ventured, Nothing Gained) is on a mission to make Wisconsin’s venture ecosystem globally competitive by leveraging the power of strategic networks. “We have the right...

MILWAUKEE METROPOLITAN SEWERAGE DISTRICT

INNOVATION IN WATER MANAGEMENT AND ENVIRONMENTAL STEWARDSHIP

INNOVATION IN WATER MANAGEMENT AND ENVIRONMENTAL STEWARDSHIP Since 1994, the Milwaukee Metropolitan Sewerage District (MMSD) has captured and cleaned an impressive 98.6% of the water entering the regional sewers from its 423-square-mile service area. This is a significant achievement, considering that many metropolitan areas struggle to capture and clean the...

STRATUS INDUSTRIES

SHAPING THE FUTURE OF MANUFACTURING: HOW STRATUS INDUSTRIES IS PIONEERING A NEW ERA

SHAPING THE FUTURE OF MANUFACTURING: HOW STRATUS INDUSTRIES IS PIONEERING A NEW ERA Stratus Industries, established in 2013, is redefining manufacturing by combining traditional strengths with a tech-driven approach. Led by co-founder Lyle Stoflet, the company embodies the motto “Make Manufacturing Cool Again,” aiming to reshape an industry often seen...

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The Publisher

Daniel Esterhuyse

Daniel is the Head of International Publishing Partnerships at Innovations of the World. Born and raised in South Africa, he currently resides in Johannesburg with his wife of 19 years, their 12-year-old daughter, and three cats—FluffPuff, Roxy, and Gizmo, all girls.  An entrepreneur since his school days, Daniel has co-founded various small and large businesses.... click to read more

The Publisher

Daniel Esterhuyse

Daniel is the Head of International Publishing Partnerships at Innovations of the World. Born and raised in South Africa, he currently resides in Johannesburg with his wife of 19 years, their 12-year-old daughter, and three cats—FluffPuff, Roxy, and Gizmo, all girls.  An entrepreneur since his school days, Daniel has co-founded various small and large businesses.... click to read more

Other Ecosystems