INNOVATE® Milwaukee

Innovations of the World

INNOVATE® Milwaukee

THIS INCLUSIVE APPROACH REFLECTS OUR BELIEF THAT GENUINE INNOVATION FLOURISHES WHEN WE HARNESS THE FULL SPECTRUM OF TALENTS AND IDEAS OUR REGION HAS TO OFFER.
KATHY HENRICH, CHIEF EXECUTIVE OFFICER, MKE TECH HUB COALITION

Dear Reader,

As we present this collection of innovative stories from southeast Wisconsin, we are reminded of the extraordinary transformation our region has undergone in recent years. What you hold in your hands is not merely a compilation of business successes, but a testament to the collaborative spirit and visionary thinking that has helped push Wisconsin forward.

Since the inception of the MKE Tech Hub Coalition, we’ve been guided by a bold vision of technology as an economic driver in the region. We’ve operated with a civic mindset, while constantly evolving to market needs and opportunities to address the region’s most pressing needs in tech.

Our approach balances the pursuit of transformational, high-impact initiatives with responsive programs that address immediate market needs. We refer to this focus as our “go far” and “go fast” strategies. These ensure that we build lasting foundations while remaining nimble enough to seize emerging opportunities. Through our three strategic lanes, attracting tech companies and talent, building a diverse tech talent pipeline, and scaling the innovation ecosystem, we are systematically addressing the key elements required for sustained technological advancement and economic prosperity.

The past year displayed immense progress in our region’s collective journey. We witnessed major investments and recognitions that signal southeast Wisconsin’s emergence as a formidable player in the national innovation economy:

  • Microsoft’s $3.3B investment focuses on artificial intelligence and economic growth in Wisconsin
  • BioHealth Tech Hub designation focuses on propelling Wisconsin into a global leader in personalized medicine and biohealth technologies
  • Water + Energy Forward engine focuses on addressing the water-energy-waste nexus at small and medium-sized manufacturers and wastewater utilities in Wisconsin

These accomplishments represent significant milestones on our path toward becoming a “superstar” tech hub. However, they tell only part of the story. The true strength of the region lies in the interconnected ecosystem of innovators, entrepreneurs, established businesses, educational institutions, and community partners who collaborate daily to continue the momentum in the region.

As you explore these accounts of creative problem-solving, perseverance, and vision, you’ll discover that many represent members of the MKE Tech Hub Coalition. Yet we’ve intentionally included voices from across the broader community, recognizing that meaningful progress emerges from diverse perspectives and collaborative efforts that transcend organizational boundaries. This inclusive approach reflects our belief that genuine innovation flourishes when we harness the full spectrum of talents and ideas our region has to offer.

The accomplishments featured in these pages should inspire pride in what we’ve achieved together and optimism for what lies ahead. As we continue this journey together, we invite you to find your place in this unfolding story. Stay up to date on what’s happening in the #mketech region by visiting choosemketech.org

Kathy Henrich, Chief Executive Officer, Molly Mulroy, Board Chair, MKE Tech Hub Coalition.


Ecosystem Champions

Thank you to MKE Tech for making this book possible, they are the voice and champion of Innovate® Milwaukee that unifies the community!

Featured Thought Leaders

Featured Thought Leaders

Featured Innovators

Featured Innovators

ECOURT REPORTERS

TECHNOLOGY TO LOCATE AND BOOK LEGAL SERVICE PROVIDERS

eCourt Reporters is a court reporter/women-owned company. eCourt Reporters was created out of a need for locating qualified, experienced court reporters and legal videographers. eCourt Reporters’ app is a custom-built, high-tech, innovative technology to schedule court reporters and other legal services. Karen Renee, CEO; Judy Gerulat, COO; and Justin Furst,...

MARS SOLUTIONS GROUP

DISCOVERING DIVERSE TALENT THROUGH ALTERNATE PIPELINES

MARS Solutions Group is an award-winning talent solution supplier for information technology (IT), engineering, manufacturing, admin-clerical, healthcare, and professional roles located in Waukesha, WI. Founded by Rashi Arora-Khosla, an accomplished Enterprise Architect, and CEO of MARS Solutions Group, she launched MARS with boot strap capital and grew it organically into...

HSA Bank

HSA BANK IS BUILDING A NEW ERA OF TECHNOLOGY-FOCUSED EXPERIENCES IN FINANCE

HSA BANK IS BUILDING A NEW ERA OF TECHNOLOGY-FOCUSED EXPERIENCES IN FINANCE Technology-driven experience and innovation have the potential to transform employee benefits from a traditional offering into a strategic differentiator for organizations. The benefits sector, traditionally not seen as a tech ‘powerhouse’, is undergoing rapid change as organizations leverage...

CONTINUUS

DATA ENABLEMENT FOR FINANCIAL SERVICES INNOVATORS

Continuus is a data and analytics consulting firm headquartered in the heart of Milwaukee’s bustling Third Ward. Continuus is uniquely positioned to be the integrator and advisor that brings the Financial Services Data Cloud ecosystem together through technical expertise, partnerships, and core differentiator: industry expertise. Founder’s StoryMatt Moeser founded Continuus...

NORTHWESTERN MUTUAL

INNOVATING IN FINANCIAL SERVICES FOR MORE THAN 165 YEARS

INNOVATING IN FINANCIAL SERVICES FOR MORE THAN 165 YEARS Founded in 1857, Northwestern Mutual, a FORTUNE 500® financial services company, embodies a unique culture dedicated to helping people achieve financial security. As a mutual company, Northwestern Mutual answers to its policy owners — not Wall Street. Through a comprehensive planning...

Ideawake

REVOLUTIONIZING CORPORATE INNOVATION FROM MILWAUKEE

REVOLUTIONIZING CORPORATE INNOVATION FROM MILWAUKEE In a world where ideas hold immense value, Ideawake is on a mission to empower companies to mine their most valuable resource: their employees’ creativity and insights. Founded in 2013 by Coby Skonord and Trae Tessmann, Ideawake began with a vision to make innovation accessible...

WAUKESHA COUNTY TECHNICAL COLLEGE

LEADING HIGHER EDUCATION INTO THE FUTURE

Waukesha County Technical College, one of 16 Colleges part of the Wisconsin Technical College System, has been a leader of workforce development and training in Southeastern Wisconsin for more than a century. The College is focused on educating students for in-demand jobs and contributing to the economy by providing skilled...

SUMMERFEST TECH

UNVEILING INNOVATION, CONNECTING COMMUNITIES

Technology’s power to drive collaboration is transformative. Summerfest Tech was created in 2018 to showcase the impactful influence of technology in Milwaukee and the Midwest, and provide a platform to network, educate, and celebrate the evolution of technology. Today, Summerfest Tech continues to leverage the world-class music festival Summerfest, while...

BLOCK TIME FINANCIAL

PIONEERING THE FUTURE: VISION FOR DISRUPTION

PIONEERING THE FUTURE: VISION FOR DISRUPTION Block Time Financial is pioneering the financial technology sector in Milwaukee—and beyond. With a profound understanding of the rapidly changing landscape of global finance, CEO Bruce Rosenheimer, a seasoned Wall Street veteran, and CTO Lou Morgan, with three decades’ experience in the financial trading...

CITY RIDERS

BRIDGING THE GAP: HOW CITY RIDERS LINKS LIKE-MINDED ENTHUSIASTS

City Riders, born in 2018 from the frustrations of its founder, Thomas McElroy, embodies a passion for community and exploration. Motivated by the inconsistency of his riding companions, McElroy envisioned a solution that would unite like-minded enthusiasts globally. This vision materialized into City Riders, a platform connecting individuals who share...

SABHYA TECHNOLOGIES

PIONEERING DIGITAL TRANSFORMATION WITH INNOVATION AND CLIENT-CENTRIC SOLUTIONS

In an era of rapid technological change, Sabhya Technologies has established itself as a trusted partner for organizations looking to modernize, innovate, and thrive in the digital-first economy. Through cutting-edge solutions and a client-centric approach, the company has built a reputation as a global leader in digital transformation A Vision...

BIOFORWARD WISCONSIN:

LEADING THE PATH TO PERSONALIZED MEDICINE

Pioneering Innovation in BiohealthNestled in the heart of America’s Midwest, BioForward Wisconsin represents Wisconsin’s vibrant biohealth sector which stands as a beacon of innovation and economic growth. A 501(c) 6 member association established in 1988 as the Wisconsin Biotechnology Association, the organization initially focused on biotechnology. It expanded its membership...

AUGUST BROWN

TRANSFORMING INNOVATION INTO MARKET SUCCESS

INSIGHT. INNOVATE. IMPROVE. August Brown has established itself as a trailblazer in Milwaukee’s innovation ecosystem, bridging the often-daunting gap between research and market execution. Founded by Dr. Gordon Nameni and Erik Vickstrom, this boutique agency has become synonymous with strategic excellence and groundbreaking impact. “It all really started in 2018,”...

WEAR-TECH

INNOVATING SAFETY

WEAR-TECH – DETECT – PREDICT – PROTECT™ “Our homegrown AI companion, MAHI™, is aware of its users’ environment and alerts the wearer and the caregivers if a vulnerable loved one inadvertently heads towards a hazard.” A profound loss propelled an innovator in Hartland, WI, to create predictive safety technologies for...

INTERNSHIP ON DEMAND

HOW INTERNSHIP ON DEMAND IS REDEFINING THE PATH TO CAREER SUCCESS

Every year, millions of college students graduate without ever having experienced the workplace firsthand. Employers demand experience, but when only 30% of college students complete an internship on an annual basis, what do those left on the outside looking in do? That’s where Internship on Demand comes in. Launched in...

ASSOCIATED BANK

MAKING BANKING BETTER FOR EVERYONE

Associated Bank (Associated) operates under the guiding principle of being the “Champion of You.” Every choice and investment made is inspired by customer feedback and aims to strengthen their financial health and simplify their financial lives. The bank’s ranking as #1 for Retail Banking Customer Satisfaction in the Upper Midwest...

SENTRY EQUIPMENT

BUILDING THE FOUNDATION FOR A BETTER, SAFER WORLD

Building the foundation for a better, safer world. For the general public, words such as “innovative” and “dynamic” aren’t commonly used to describe the manufacturing industry. But in an industry criticized for being slow to change, Sentry Equipment—a century-old, Oconomowoc-based manufacturing powerhouse—has solidified its position as a proud outlier driving...

PARTSBADGER

ACCELERATING THE INNOVATION OF OTHERS

When Roy and Jimmy needed an enclosure machined for their small airborne electronics company, it took twelve inquiries over the course of weeks just to get a quote. When they finally did get a quote, it was cheaper to buy a CNC mill and make the machined parts themselves. So...

INTRNLS 

SHAPING THE FUTURE

Intrnls is at the forefront of revolutionizing the carbon capture industry. With a clear focus on producing the world’s most efficient carbon capture filters, Intrnls is not just a company; it’s a transformative force dedicated to addressing one of the world’s most pressing environmental issues – reducing atmospheric carbon dioxide....

ASQ

PIONEERING QUALITY FOR A THRIVING FUTURE

For nearly eight decades, the American Society for Quality (ASQ) has been a global leader in quality management. From its origins in the post-World War II era to its role today, ASQ has driven innovation, guided industries through transformation, and fostered continuous improvement. Headquartered in Milwaukee, ASQ is instrumental in...

MSOE

INNOVATION AT THE FOREFRONT

Milwaukee School of Engineering (MSOE) stands as a beacon of innovation, driving forward the boundaries of what’s possible in engineering, business, technology and nursing. With a legacy that intertwines with the heart of Milwaukee’s development, MSOE has become synonymous with excellence, opportunity, and the relentless pursuit of knowledge. At the...

ROCKWELL AUTOMATION

EXPANDING HUMAN POSSIBILITY

The Allen-Bradley® Clock Tower, part of the Rockwell Automation headquarters, is an iconic piece of the Milwaukee skyline and a symbol of the city’s rich industrial and technological heritage. For 120 years, Rockwell Automation has been innovating and engineering solutions that advance industrial automation – allowing manufacturers around the globe...

CODEBABY

AI THAT ENHANCES HUMAN CAPACITY

As AI reshapes industries, CodeBaby leads in emotionally intelligent, human-centric AI. Specializing in real-time, 3D animated avatars, CodeBaby bridges the gap between automation and authentic interaction—enhancing, rather than replacing, human capacity. Founded to improve communication and accessibility, CodeBaby redefines engagement in education, healthcare, customer service and workforce training. By merging...

THE WATER COUNCIL

INNOVATING THE FUTURE: THE WATER COUNCIL’S VISIONARY JOURNEY

In the heart of Milwaukee, where the vast expanse of Lake Michigan meets the city’s vibrant streets, a transformation in water technology and stewardship is underway. This isn’t just a story of a city that grew from the rich waters of the Great Lakes; it’s a narrative of revolution, where...

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The Publisher

Daniel Esterhuyse

Daniel is the Head of International Publishing Partnerships at Innovations of the World. Born and raised in South Africa, he currently resides in Johannesburg with his wife of 19 years, their 12-year-old daughter, and three cats—FluffPuff, Roxy, and Gizmo, all girls.  An entrepreneur since his school days, Daniel has co-founded various small and large businesses.... click to read more

The Publisher

Daniel Esterhuyse

Daniel is the Head of International Publishing Partnerships at Innovations of the World. Born and raised in South Africa, he currently resides in Johannesburg with his wife of 19 years, their 12-year-old daughter, and three cats—FluffPuff, Roxy, and Gizmo, all girls.  An entrepreneur since his school days, Daniel has co-founded various small and large businesses.... click to read more

Other Ecosystems