INNOVATE® Milwaukee

Innovations of the World

INNOVATE® Milwaukee

THIS INCLUSIVE APPROACH REFLECTS OUR BELIEF THAT GENUINE INNOVATION FLOURISHES WHEN WE HARNESS THE FULL SPECTRUM OF TALENTS AND IDEAS OUR REGION HAS TO OFFER.
KATHY HENRICH, CHIEF EXECUTIVE OFFICER, MKE TECH HUB COALITION

Dear Reader,

As we present this collection of innovative stories from southeast Wisconsin, we are reminded of the extraordinary transformation our region has undergone in recent years. What you hold in your hands is not merely a compilation of business successes, but a testament to the collaborative spirit and visionary thinking that has helped push Wisconsin forward.

Since the inception of the MKE Tech Hub Coalition, we’ve been guided by a bold vision of technology as an economic driver in the region. We’ve operated with a civic mindset, while constantly evolving to market needs and opportunities to address the region’s most pressing needs in tech.

Our approach balances the pursuit of transformational, high-impact initiatives with responsive programs that address immediate market needs. We refer to this focus as our “go far” and “go fast” strategies. These ensure that we build lasting foundations while remaining nimble enough to seize emerging opportunities. Through our three strategic lanes, attracting tech companies and talent, building a diverse tech talent pipeline, and scaling the innovation ecosystem, we are systematically addressing the key elements required for sustained technological advancement and economic prosperity.

The past year displayed immense progress in our region’s collective journey. We witnessed major investments and recognitions that signal southeast Wisconsin’s emergence as a formidable player in the national innovation economy:

  • Microsoft’s $3.3B investment focuses on artificial intelligence and economic growth in Wisconsin
  • BioHealth Tech Hub designation focuses on propelling Wisconsin into a global leader in personalized medicine and biohealth technologies
  • Water + Energy Forward engine focuses on addressing the water-energy-waste nexus at small and medium-sized manufacturers and wastewater utilities in Wisconsin

These accomplishments represent significant milestones on our path toward becoming a “superstar” tech hub. However, they tell only part of the story. The true strength of the region lies in the interconnected ecosystem of innovators, entrepreneurs, established businesses, educational institutions, and community partners who collaborate daily to continue the momentum in the region.

As you explore these accounts of creative problem-solving, perseverance, and vision, you’ll discover that many represent members of the MKE Tech Hub Coalition. Yet we’ve intentionally included voices from across the broader community, recognizing that meaningful progress emerges from diverse perspectives and collaborative efforts that transcend organizational boundaries. This inclusive approach reflects our belief that genuine innovation flourishes when we harness the full spectrum of talents and ideas our region has to offer.

The accomplishments featured in these pages should inspire pride in what we’ve achieved together and optimism for what lies ahead. As we continue this journey together, we invite you to find your place in this unfolding story. Stay up to date on what’s happening in the #mketech region by visiting choosemketech.org

Kathy Henrich, Chief Executive Officer, Molly Mulroy, Board Chair, MKE Tech Hub Coalition.


Ecosystem Champions

Thank you to MKE Tech for making this book possible, they are the voice and champion of Innovate® Milwaukee that unifies the community!

Featured Thought Leaders

Featured Thought Leaders

Featured Innovators

Featured Innovators

INTERNSHIP ON DEMAND

HOW INTERNSHIP ON DEMAND IS REDEFINING THE PATH TO CAREER SUCCESS

Every year, millions of college students graduate without ever having experienced the workplace firsthand. Employers demand experience, but when only 30% of college students complete an internship on an annual basis, what do those left on the outside looking in do? That’s where Internship on Demand comes in. Launched in...

zizzl health

Igniting a Revolution in the Traditional Benefits Landscape

A recent breakthrough is making it more affordable for employers to offer high quality group health insurance benefits. At the forefront of this benefits innovation stands zizzl health, a trailblazer in the field of Individual Coverage Health Reimbursement Arrangements (ICHRAs). When the Executive Order solidifying ICHRA as an ACA-compliant health...

HSA Bank

HSA BANK IS BUILDING A NEW ERA OF TECHNOLOGY-FOCUSED EXPERIENCES IN FINANCE

HSA BANK IS BUILDING A NEW ERA OF TECHNOLOGY-FOCUSED EXPERIENCES IN FINANCE Technology-driven experience and innovation have the potential to transform employee benefits from a traditional offering into a strategic differentiator for organizations. The benefits sector, traditionally not seen as a tech ‘powerhouse’, is undergoing rapid change as organizations leverage...

RAPID RADICALS

UNLEASHING INNOVATION: RAPID RADICALS’ TORRENTIAL TRIUMPH

In July 2010, nine inches of rain fell in a very short amount of time, filling the Milwaukee Metropolitan Sewerage District’s (MMSD) service area pipes with some 64 billion gallons of water. A storm of this severity is only likely to occur once every 500 years, but the frequency is...

FINDORFF

TRANSFORMING A SPACE SO IT BETTER BENEFITS THE STUDENTS, FACULTY, AND COMMUNITY

TRANSFORMING A SPACE SO IT BETTER BENEFITS THE STUDENTS, FACULTY, AND COMMUNITY For over a decade, Findorff has been honored to build, reimagine, and renovate various spaces at Marquette University. From smaller and expedited projects to multi-million state-of-the-art facilities, Findorff understands the importance of innovation and deeply appreciates and values...

ROCKWELL AUTOMATION

EXPANDING HUMAN POSSIBILITY

The Allen-Bradley® Clock Tower, part of the Rockwell Automation headquarters, is an iconic piece of the Milwaukee skyline and a symbol of the city’s rich industrial and technological heritage. For 120 years, Rockwell Automation has been innovating and engineering solutions that advance industrial automation – allowing manufacturers around the globe...

UNIVERSITY OF WISCONSIN-MILWAUKEE

A BEACON OF INNOVATION

Just minutes from downtown Milwaukee, the University of Wisconsin-Milwaukee (UWM) is one of the top research universities in the nation, and one of only two top-rated research universities in the state. Serving as a bridge between academia and industry, UWM does more than just ensure that all students have equitable...

BLOCK TIME FINANCIAL

PIONEERING THE FUTURE: VISION FOR DISRUPTION

PIONEERING THE FUTURE: VISION FOR DISRUPTION Block Time Financial is pioneering the financial technology sector in Milwaukee—and beyond. With a profound understanding of the rapidly changing landscape of global finance, CEO Bruce Rosenheimer, a seasoned Wall Street veteran, and CTO Lou Morgan, with three decades’ experience in the financial trading...

MEDICAL COLLEGE OF WISCONSIN

INNOVATION AND COLLABORATION AT THE HEART OF HEALTHCARE

The Medical College of Wisconsin (MCW) is a cornerstone of innovation and excellence in Milwaukee. Founded in 1893, we are a distinguished leader and innovator in the education and development of the next generation of physicians, scientists, pharmacists and health professionals; we discover and translate new knowledge in the biomedical...

STRATUS INDUSTRIES

SHAPING THE FUTURE OF MANUFACTURING: HOW STRATUS INDUSTRIES IS PIONEERING A NEW ERA

SHAPING THE FUTURE OF MANUFACTURING: HOW STRATUS INDUSTRIES IS PIONEERING A NEW ERA Stratus Industries, established in 2013, is redefining manufacturing by combining traditional strengths with a tech-driven approach. Led by co-founder Lyle Stoflet, the company embodies the motto “Make Manufacturing Cool Again,” aiming to reshape an industry often seen...

CITY RIDERS

BRIDGING THE GAP: HOW CITY RIDERS LINKS LIKE-MINDED ENTHUSIASTS

City Riders, born in 2018 from the frustrations of its founder, Thomas McElroy, embodies a passion for community and exploration. Motivated by the inconsistency of his riding companions, McElroy envisioned a solution that would unite like-minded enthusiasts globally. This vision materialized into City Riders, a platform connecting individuals who share...

NORTHWESTERN MUTUAL

INNOVATING IN FINANCIAL SERVICES FOR MORE THAN 165 YEARS

INNOVATING IN FINANCIAL SERVICES FOR MORE THAN 165 YEARS Founded in 1857, Northwestern Mutual, a FORTUNE 500® financial services company, embodies a unique culture dedicated to helping people achieve financial security. As a mutual company, Northwestern Mutual answers to its policy owners — not Wall Street. Through a comprehensive planning...

ASQ

PIONEERING QUALITY FOR A THRIVING FUTURE

For nearly eight decades, the American Society for Quality (ASQ) has been a global leader in quality management. From its origins in the post-World War II era to its role today, ASQ has driven innovation, guided industries through transformation, and fostered continuous improvement. Headquartered in Milwaukee, ASQ is instrumental in...

CONTINUUS

DATA ENABLEMENT FOR FINANCIAL SERVICES INNOVATORS

Continuus is a data and analytics consulting firm headquartered in the heart of Milwaukee’s bustling Third Ward. Continuus is uniquely positioned to be the integrator and advisor that brings the Financial Services Data Cloud ecosystem together through technical expertise, partnerships, and core differentiator: industry expertise. Founder’s StoryMatt Moeser founded Continuus...

THE WATER COUNCIL

INNOVATING THE FUTURE: THE WATER COUNCIL’S VISIONARY JOURNEY

In the heart of Milwaukee, where the vast expanse of Lake Michigan meets the city’s vibrant streets, a transformation in water technology and stewardship is underway. This isn’t just a story of a city that grew from the rich waters of the Great Lakes; it’s a narrative of revolution, where...

DATA HOLDINGS

KEEPING BUSINESSES’ DATA SECURE AND AVAILABLE

Data Holdings is a premier Tier III+ commercial data center, centrally located in Milwaukee with a LEED gold design. Offering a full suite of solutions and services designed to meet any needs, Data Holdings is a highly secure facility with 24/7 staffing and monitoring. Commissioned in 2013 by Potawatomi Ventures,...

BAIRD

DRIVING INNOVATION THROUGHOUT THE REGION AND BEYOND

Founded in 1919 in Milwaukee, Baird’s financial advice and expertise has helped guide clients through changing market cycles and unexpected events across generations. Today, Baird is actively investing in many initiatives throughout Wisconsin to position the state as a center for innovation. These activities are part of the firm’s ongoing...

WEAR-TECH

INNOVATING SAFETY

WEAR-TECH – DETECT – PREDICT – PROTECT™ “Our homegrown AI companion, MAHI™, is aware of its users’ environment and alerts the wearer and the caregivers if a vulnerable loved one inadvertently heads towards a hazard.” A profound loss propelled an innovator in Hartland, WI, to create predictive safety technologies for...

MILWAUKEE METROPOLITAN SEWERAGE DISTRICT

INNOVATION IN WATER MANAGEMENT AND ENVIRONMENTAL STEWARDSHIP

INNOVATION IN WATER MANAGEMENT AND ENVIRONMENTAL STEWARDSHIP Since 1994, the Milwaukee Metropolitan Sewerage District (MMSD) has captured and cleaned an impressive 98.6% of the water entering the regional sewers from its 423-square-mile service area. This is a significant achievement, considering that many metropolitan areas struggle to capture and clean the...

METRO MLS

A COMMITMENT TO INNOVATION

“Innovation is a cumulation of creativity and ingenuity with a splash of chaos that produces something of great substance.” Metro MLS has been reshaping the landscape of real estate in Wisconsin since its establishment in 1962. This powerhouse serves over 10,000 real estate professionals across the state, constantly pushing the...

GENO.ME

A REAL-WORLD APPROACH TO BETTER CLINICAL RESEARCH OUTCOMES

Geno.Me is a biotechnology company that was born from the idea of empowering people to take greater ownership of their health data, because it is a valuable and necessary asset to advance medical research. With a focus on creating better ways to treat populations that have diseases with a genetic...

REX K-12-FROM VISION TO IMPACT

FROM VISION TO IMPACT

Rex K-12 is at the forefront of a transformative wave redefining the educational landscape in Milwaukee – and beyond. It is a company preparing the next generation for a rapidly evolving digital world. This story isn’t just about innovation; it’s a testament to the power of vision, dedication, and the...

Ideawake

REVOLUTIONIZING CORPORATE INNOVATION FROM MILWAUKEE

REVOLUTIONIZING CORPORATE INNOVATION FROM MILWAUKEE In a world where ideas hold immense value, Ideawake is on a mission to empower companies to mine their most valuable resource: their employees’ creativity and insights. Founded in 2013 by Coby Skonord and Trae Tessmann, Ideawake began with a vision to make innovation accessible...

BiaCure Therapies

Redefining Healthcare Standards

BiaCure™ Therapies Redefining Healthcare Standards: The Wisconsin Leaders Bringing Breakthrough Medical Solutions to Life. Innovation isn’t just about discovering new technologies—it’s about assembling the right team of experts to solve the most pressing unmet clinical needs. This belief has fueled every venture led by Laura King. BiaCure is more than...

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The Publisher

Daniel Esterhuyse

Daniel is the Head of International Publishing Partnerships at Innovations of the World. Born and raised in South Africa, he currently resides in Johannesburg with his wife of 19 years, their 12-year-old daughter, and three cats—FluffPuff, Roxy, and Gizmo, all girls.  An entrepreneur since his school days, Daniel has co-founded various small and large businesses.... click to read more

The Publisher

Daniel Esterhuyse

Daniel is the Head of International Publishing Partnerships at Innovations of the World. Born and raised in South Africa, he currently resides in Johannesburg with his wife of 19 years, their 12-year-old daughter, and three cats—FluffPuff, Roxy, and Gizmo, all girls.  An entrepreneur since his school days, Daniel has co-founded various small and large businesses.... click to read more

Other Ecosystems