INNOVATE® Milwaukee

Innovations of the World

INNOVATE® Milwaukee

THIS INCLUSIVE APPROACH REFLECTS OUR BELIEF THAT GENUINE INNOVATION FLOURISHES WHEN WE HARNESS THE FULL SPECTRUM OF TALENTS AND IDEAS OUR REGION HAS TO OFFER.
KATHY HENRICH, CHIEF EXECUTIVE OFFICER, MKE TECH HUB COALITION

Dear Reader,

As we present this collection of innovative stories from southeast Wisconsin, we are reminded of the extraordinary transformation our region has undergone in recent years. What you hold in your hands is not merely a compilation of business successes, but a testament to the collaborative spirit and visionary thinking that has helped push Wisconsin forward.

Since the inception of the MKE Tech Hub Coalition, we’ve been guided by a bold vision of technology as an economic driver in the region. We’ve operated with a civic mindset, while constantly evolving to market needs and opportunities to address the region’s most pressing needs in tech.

Our approach balances the pursuit of transformational, high-impact initiatives with responsive programs that address immediate market needs. We refer to this focus as our “go far” and “go fast” strategies. These ensure that we build lasting foundations while remaining nimble enough to seize emerging opportunities. Through our three strategic lanes, attracting tech companies and talent, building a diverse tech talent pipeline, and scaling the innovation ecosystem, we are systematically addressing the key elements required for sustained technological advancement and economic prosperity.

The past year displayed immense progress in our region’s collective journey. We witnessed major investments and recognitions that signal southeast Wisconsin’s emergence as a formidable player in the national innovation economy:

  • Microsoft’s $3.3B investment focuses on artificial intelligence and economic growth in Wisconsin
  • BioHealth Tech Hub designation focuses on propelling Wisconsin into a global leader in personalized medicine and biohealth technologies
  • Water + Energy Forward engine focuses on addressing the water-energy-waste nexus at small and medium-sized manufacturers and wastewater utilities in Wisconsin

These accomplishments represent significant milestones on our path toward becoming a “superstar” tech hub. However, they tell only part of the story. The true strength of the region lies in the interconnected ecosystem of innovators, entrepreneurs, established businesses, educational institutions, and community partners who collaborate daily to continue the momentum in the region.

As you explore these accounts of creative problem-solving, perseverance, and vision, you’ll discover that many represent members of the MKE Tech Hub Coalition. Yet we’ve intentionally included voices from across the broader community, recognizing that meaningful progress emerges from diverse perspectives and collaborative efforts that transcend organizational boundaries. This inclusive approach reflects our belief that genuine innovation flourishes when we harness the full spectrum of talents and ideas our region has to offer.

The accomplishments featured in these pages should inspire pride in what we’ve achieved together and optimism for what lies ahead. As we continue this journey together, we invite you to find your place in this unfolding story. Stay up to date on what’s happening in the #mketech region by visiting choosemketech.org

Kathy Henrich, Chief Executive Officer, Molly Mulroy, Board Chair, MKE Tech Hub Coalition.


Ecosystem Champions

Thank you to MKE Tech for making this book possible, they are the voice and champion of Innovate® Milwaukee that unifies the community!

Featured Thought Leaders

Featured Thought Leaders

Featured Innovators

Featured Innovators

INTRNLS 

SHAPING THE FUTURE

Intrnls is at the forefront of revolutionizing the carbon capture industry. With a clear focus on producing the world’s most efficient carbon capture filters, Intrnls is not just a company; it’s a transformative force dedicated to addressing one of the world’s most pressing environmental issues – reducing atmospheric carbon dioxide....

DATA HOLDINGS

KEEPING BUSINESSES’ DATA SECURE AND AVAILABLE

Data Holdings is a premier Tier III+ commercial data center, centrally located in Milwaukee with a LEED gold design. Offering a full suite of solutions and services designed to meet any needs, Data Holdings is a highly secure facility with 24/7 staffing and monitoring. Commissioned in 2013 by Potawatomi Ventures,...

SENTRY EQUIPMENT

BUILDING THE FOUNDATION FOR A BETTER, SAFER WORLD

Building the foundation for a better, safer world. For the general public, words such as “innovative” and “dynamic” aren’t commonly used to describe the manufacturing industry. But in an industry criticized for being slow to change, Sentry Equipment—a century-old, Oconomowoc-based manufacturing powerhouse—has solidified its position as a proud outlier driving...

HSA Bank

HSA BANK IS BUILDING A NEW ERA OF TECHNOLOGY-FOCUSED EXPERIENCES IN FINANCE

HSA BANK IS BUILDING A NEW ERA OF TECHNOLOGY-FOCUSED EXPERIENCES IN FINANCE Technology-driven experience and innovation have the potential to transform employee benefits from a traditional offering into a strategic differentiator for organizations. The benefits sector, traditionally not seen as a tech ‘powerhouse’, is undergoing rapid change as organizations leverage...

THE WATER COUNCIL

INNOVATING THE FUTURE: THE WATER COUNCIL’S VISIONARY JOURNEY

In the heart of Milwaukee, where the vast expanse of Lake Michigan meets the city’s vibrant streets, a transformation in water technology and stewardship is underway. This isn’t just a story of a city that grew from the rich waters of the Great Lakes; it’s a narrative of revolution, where...

NORTHWESTERN MUTUAL

INNOVATING IN FINANCIAL SERVICES FOR MORE THAN 165 YEARS

INNOVATING IN FINANCIAL SERVICES FOR MORE THAN 165 YEARS Founded in 1857, Northwestern Mutual, a FORTUNE 500® financial services company, embodies a unique culture dedicated to helping people achieve financial security. As a mutual company, Northwestern Mutual answers to its policy owners — not Wall Street. Through a comprehensive planning...

REX K-12-FROM VISION TO IMPACT

FROM VISION TO IMPACT

Rex K-12 is at the forefront of a transformative wave redefining the educational landscape in Milwaukee – and beyond. It is a company preparing the next generation for a rapidly evolving digital world. This story isn’t just about innovation; it’s a testament to the power of vision, dedication, and the...

BIOFORWARD WISCONSIN:

LEADING THE PATH TO PERSONALIZED MEDICINE

Pioneering Innovation in BiohealthNestled in the heart of America’s Midwest, BioForward Wisconsin represents Wisconsin’s vibrant biohealth sector which stands as a beacon of innovation and economic growth. A 501(c) 6 member association established in 1988 as the Wisconsin Biotechnology Association, the organization initially focused on biotechnology. It expanded its membership...

MARS SOLUTIONS GROUP

DISCOVERING DIVERSE TALENT THROUGH ALTERNATE PIPELINES

MARS Solutions Group is an award-winning talent solution supplier for information technology (IT), engineering, manufacturing, admin-clerical, healthcare, and professional roles located in Waukesha, WI. Founded by Rashi Arora-Khosla, an accomplished Enterprise Architect, and CEO of MARS Solutions Group, she launched MARS with boot strap capital and grew it organically into...

CITY RIDERS

BRIDGING THE GAP: HOW CITY RIDERS LINKS LIKE-MINDED ENTHUSIASTS

City Riders, born in 2018 from the frustrations of its founder, Thomas McElroy, embodies a passion for community and exploration. Motivated by the inconsistency of his riding companions, McElroy envisioned a solution that would unite like-minded enthusiasts globally. This vision materialized into City Riders, a platform connecting individuals who share...

CONTINUUS

DATA ENABLEMENT FOR FINANCIAL SERVICES INNOVATORS

Continuus is a data and analytics consulting firm headquartered in the heart of Milwaukee’s bustling Third Ward. Continuus is uniquely positioned to be the integrator and advisor that brings the Financial Services Data Cloud ecosystem together through technical expertise, partnerships, and core differentiator: industry expertise. Founder’s StoryMatt Moeser founded Continuus...

SUMMERFEST TECH

UNVEILING INNOVATION, CONNECTING COMMUNITIES

Technology’s power to drive collaboration is transformative. Summerfest Tech was created in 2018 to showcase the impactful influence of technology in Milwaukee and the Midwest, and provide a platform to network, educate, and celebrate the evolution of technology. Today, Summerfest Tech continues to leverage the world-class music festival Summerfest, while...

DCI MARKETING

CELEBRATING ITS 80TH ANNIVERSARY IN 2024, DCI MARKETING FOSTERS A CULTURE OF INNOVATION FOCUSED ON SPECIFIC SOLUTIONS FOR FORTUNE 50 COMPANIES, MAJOR RETAILERS AND CONSUMERS.

As American forces crossed the English Channel to liberate France in June 1944, Milwaukee native Lloyd A. Sauer was thinking forward to a post-war era. Sauer purchased a small company called ColorPrint Products Printing and began producing window signage for shoe stores. But it was Cadillac and Harley-Davidson that propelled...

SABHYA TECHNOLOGIES

PIONEERING DIGITAL TRANSFORMATION WITH INNOVATION AND CLIENT-CENTRIC SOLUTIONS

In an era of rapid technological change, Sabhya Technologies has established itself as a trusted partner for organizations looking to modernize, innovate, and thrive in the digital-first economy. Through cutting-edge solutions and a client-centric approach, the company has built a reputation as a global leader in digital transformation A Vision...

Zentrix.ai

The Founders of Zentrix.ai Turn Their Passion for Stock Trading and Innovation Into an AI-Powered Stock Insights Platform

Founded in 2024 by Wyatt Johnson and Connor Van Crete, Zentrix.ai brings the tools and confidence of institutional trading to retail stock traders. Wyatt and Connor became interested in the stock market throughout high school, and quickly came to understand how cut-throat it can be. Conducting thorough research and data...

METRO MLS

A COMMITMENT TO INNOVATION

“Innovation is a cumulation of creativity and ingenuity with a splash of chaos that produces something of great substance.” Metro MLS has been reshaping the landscape of real estate in Wisconsin since its establishment in 1962. This powerhouse serves over 10,000 real estate professionals across the state, constantly pushing the...

GENO.ME

A REAL-WORLD APPROACH TO BETTER CLINICAL RESEARCH OUTCOMES

Geno.Me is a biotechnology company that was born from the idea of empowering people to take greater ownership of their health data, because it is a valuable and necessary asset to advance medical research. With a focus on creating better ways to treat populations that have diseases with a genetic...

WAUKESHA COUNTY TECHNICAL COLLEGE

LEADING HIGHER EDUCATION INTO THE FUTURE

Waukesha County Technical College, one of 16 Colleges part of the Wisconsin Technical College System, has been a leader of workforce development and training in Southeastern Wisconsin for more than a century. The College is focused on educating students for in-demand jobs and contributing to the economy by providing skilled...

MEDICAL COLLEGE OF WISCONSIN

INNOVATION AND COLLABORATION AT THE HEART OF HEALTHCARE

The Medical College of Wisconsin (MCW) is a cornerstone of innovation and excellence in Milwaukee. Founded in 1893, we are a distinguished leader and innovator in the education and development of the next generation of physicians, scientists, pharmacists and health professionals; we discover and translate new knowledge in the biomedical...

BADGER METER

A LEGACY OF SMART SOLUTIONS

Innovation at Badger Meter is about more than just technology—it is about empowering every stakeholder in the water ecosystem to acheive more sustainable, efficient, and effective outcomes. Badger Meter has stood as a beacon of innovation in the field of smart water solutions that aid in solving global water challenges....

STRATUS INDUSTRIES

SHAPING THE FUTURE OF MANUFACTURING: HOW STRATUS INDUSTRIES IS PIONEERING A NEW ERA

SHAPING THE FUTURE OF MANUFACTURING: HOW STRATUS INDUSTRIES IS PIONEERING A NEW ERA Stratus Industries, established in 2013, is redefining manufacturing by combining traditional strengths with a tech-driven approach. Led by co-founder Lyle Stoflet, the company embodies the motto “Make Manufacturing Cool Again,” aiming to reshape an industry often seen...

MILWAUKEE METROPOLITAN SEWERAGE DISTRICT

INNOVATION IN WATER MANAGEMENT AND ENVIRONMENTAL STEWARDSHIP

INNOVATION IN WATER MANAGEMENT AND ENVIRONMENTAL STEWARDSHIP Since 1994, the Milwaukee Metropolitan Sewerage District (MMSD) has captured and cleaned an impressive 98.6% of the water entering the regional sewers from its 423-square-mile service area. This is a significant achievement, considering that many metropolitan areas struggle to capture and clean the...

CONCURRENCY

LEADING THE FUTURE WITH INNOVATION AND EXCELLENCE

At Concurrency, the journey is defined by a relentless pursuit of innovation, excellence, and an unwavering commitment to transforming businesses through cutting-edge technology solutions. As a distinguished 12-time Microsoft Partner of the Year winner and a top AI Partner, Concurrency is at the forefront of the digital revolution, empowering organizations...

READY REBOUND

ELITE HEALTHCARE NAVIGATION FOR OUR HEROES AND THEIR FAMILIES.

Ready Rebound is a Health and Wellness Solution for first responders and their families. Through early injury detection and expedited, quality care, they significantly reduce time to recovery and decreases risk of injuries. The ProblemWhen it comes to first responders, local governments are facing unique challenges. Departments are chronically understaffed....

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The Publisher

Daniel Esterhuyse

Daniel is the Head of International Publishing Partnerships at Innovations of the World. Born and raised in South Africa, he currently resides in Johannesburg with his wife of 19 years, their 12-year-old daughter, and three cats—FluffPuff, Roxy, and Gizmo, all girls.  An entrepreneur since his school days, Daniel has co-founded various small and large businesses.... click to read more

The Publisher

Daniel Esterhuyse

Daniel is the Head of International Publishing Partnerships at Innovations of the World. Born and raised in South Africa, he currently resides in Johannesburg with his wife of 19 years, their 12-year-old daughter, and three cats—FluffPuff, Roxy, and Gizmo, all girls.  An entrepreneur since his school days, Daniel has co-founded various small and large businesses.... click to read more

Other Ecosystems