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Founded in 2006, Fbits was born in Curitiba, the capital of the state of Paraná, located in the southern region of Brazil, as a result of the Tecnoparque program, which drives innovative local projects. Curitiba is a reference in innovation and was recently elected the Smartest City in the World.

Initially, Fbits focused on software creation, but four years later, cofounders Tiago Girelli and Rodrigo Schavini began targeting a new and highly promising market: e-commerce. The strategy was a success, and after expanding its operation, focusing on medium and large-sized clients, in 2016, Fbits was acquired by LWSA (formerly Locaweb Company), one of the largest technology companies in Brazil, to become the e-commerce platform for the group’s major businesses. In 2023, LWSA launches Wake, a brand that unifies six M&As of the company, to offer a global and efficient solution for e-commerce of major market players, with Fbits (now Wake Commerce) as the group’s enterprise e-commerce platform. “Being acquired by LWSA’s e-commerce unit was a sign that all the years of work were recognized,” says Tiago Girelli, co-founder of Fbits and current Commerce General Manager at Wake.

Tiago Girelli, co-founder of Fbits and current Commerce General Manager

Wake Commerce is a flexible, high-performance e-commerce platform capable of providing a fast and secure shopping experience for consumers with scalability. It also offers native integration between physical and digital retail (OMS – Order Management System), transforming any physical origin point into a digital inventory, maximizing sales.

Today, Wake Commerce has offices in Curitiba and São Paulo, with clients from various market segments and a team with extensive technical knowledge in retail technology, led by professionals with a rich history in the market, deeply understanding the challenges of business digitization. Wake Commerce is part of the solutions ecosystem of Wake, a Brazilian company with over 700 employees, which also includes Wake Experience, a solution that transforms data into experiences through behavioral intelligence; and Squid by Wake, a data-driven influencer marketing platform that connects brands and digital influencers.

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