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Think Digital is one of Australia’s leading innovative XR studios creating VR, AR and AI solutions for agriculture, to assist with marketing, education, training and on farm productivity gains.

Rocky the Think Digital Coach, delivering XR experiences across Australia

Founders Tim Gentle and Kat Bidstrup both have strong links to agriculture, having grown up in regional Australia – Kat on a farm in the Clare Valley and Tim on a dairy farm in regional Victoria. In creating Think Digital, they have combined technical expertise with their passion to advance agriculture, food and fibre industries.

Producers being educated about exotic disease identification using Augmented Reality
Kat Bidstrup, CEO, testing out AR Wearables in the field

Think Digital works with Rural Research and Development Corporations, Australian Government agencies, tertiary educators and large organisations to develop innovative solutions to help solve real world problems that include workforce attraction and development, training, biosecurity and productivity gains.

Rocky the Think Digital Coach, connecting kids to food as part of the Woolworths Discovery Program
Founders, Tim and Kat presenting on how XR is used to solve problems in Agriculture

In 2018 Think Digital won a bus in a competition that asked people to say what would you do if you won a bus? Think Digital’s response was to convert it into a classroom and travel throughout Regional, Rural and Remote Australia, educating people about the digital world, which resulted in them winning the bus!

A Sydney Show goer, immersed in a VR experience to learn how apples are grown, picked and packed
Remote Cattle Station workers being trained on country using XR

Rocky, the Think Digital Coach was born, a 14 metre “classroom on wheels” and now travels around Australia delivering XR experiences at agricultural shows, schools, events and conferences. A real passion for Think Digital is teaching kids about where their food comes from, and Rocky has proven to be the perfect way to take kids on this learning journey.

Think Digital’s vision is to use technology to advance Agriculture, where knowledge and ideas can be learnt, exchanged and developed to build a sustainable future.

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