We have revolutionized Bootcamp fitness by delivering results for all fitness levels through military structured, camaraderie based training while giving people a place of belonging. All while giving back to a greater purpose – Our Veterans. With every workout and drop of sweat we honor and remember those who paid the ultimate sacrifice. Each facility is made to feel like a Military Barracks equipped with a real Humvee front desk, battle cross memorial, and each room being dedicated to one of our fallen service members.
Our structure to onboard new recruits utilizes solution based programming, results tracking equipment, as well as each member having their own SOLDIERFIT App to access their sessions, workouts, and fitness data.
We believe that we can put a serious dent in the obesity pandemic and veteran suicides through what we do here. Mental Health being our number one driver while making sure that the physical results are there.
Our three values are Fitness, Family, and Freedom! We are looking to revitalize the American dream by creating a culture of civic engagement, humility, and unyielding optimism for the future.
We saw a gap that needed to be closed in Fitness between those who were confident in their physical and mental self and those who were not. Working out is a very hard thing to do and without the support and guidance of others around you to get that started and push you through the hardest struggles, people would either never start or fall off before the magic actually happened. So by creating a culture and community that cares about the person next to you’s success as much as your own we can help lift each other up rather than put each other down, which is all too prevalent in todays world with how people now interact. Our top priority is character building and teaching people the values of hard work and perseverance.
“JUST REMEMBER WHEN EVERYONE IS DOUBTING YOU, WHEN THEY ARE SAYING IT CAN’T BE DONE, THIS IS WHERE OUR COMPANY STARTED. NOW LOOK WHERE WE ARE.”
There are few careers in this world that allow you the opportunity to give someone a better life. This is why we love what we do and entered the franchising space. Especially for Veterans who have given their whole life to our Country… its now our turn to give back to them. We have created a program to partner Veterans with other business owners to provide them with the capital and resources to be able to give back to their communities and help others. With this program we gift Veterans our $40,000 franchise fee to be able to start a Soldierfit for $1. It’s the least we can do and hopefully it brings a sense of that purpose and camaraderie that is often lost in transition.
TO REVITALIZE THE AMERICAN DREAM BY CREATING A CULTURE OF CIVIC ENGAGEMENT, HUMILITY, AND UNYIELDING OPTIMISM FOR THE FUTURE
When Dave Posin and Danny Farrar began SOLDIERFIT nearly a decade ago working out of rented gym space, neither imagined how quickly their military-inspired fitness concept would spread. “We believed we had something special, but the amount of growth we’ve witnessed over the past 10 years has been truly incredible.”
Posin’s background in managing multimillion health clubs and Farrar’s passion and dedication as a U.S. Army veteran who served a tour in Iraq have lifted SOLDIERFIT from its humble beginnings from a dirt field to an ever-expanding fitness brand with 13 locations and growing across the United States. To soon become a 100+ Location Franchise.
We started a Non-Profit and recently partnered with Goodwill Industries to open the first of its kind 20,000 square foot Veteran Services Center in Maryland with the goal to create more like it across the United States.
Awards:
Inc 5000, Small Business of the Year United States Chamber of Commerce, Blue Ribbon Award Winner, SBA Business of the Year. Franchising Give Back Awards by the IFA, Local Level Small Business’ of the Year, Entrepreneur of the Year, 40 under 40 by the Daily Record, Best Bootcamp in America by Yahoo, spotlighted on major new outlets and many other awards.
