SIMONE DOUGLAS

CEO, DIGITAL MARKETING AOK

THOUGHT

Leader

AN INNOVATOR OF INDUSTRY
“THE COVID-19 PANDEMIC & ITS RECOVERY HAVE IMPACTED BUSINESS OPERATIONS IN WAYS THAT WE COULD HAVE NEVER IMAGINED. HOWEVER, IT IS ALSO THROUGH TIMES OF HARDSHIP THAT INNOVATION AND RESILIENCE THRIVE.” – SIMONE DOUGLAS, CEO, DIGITAL MARKETING AOK

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We are seeing a surge in creativity as businesses look for new and innovative ways to stay afloat and emerge from this crisis successfully. Now more than ever your social capital counts.

Today’s social climate encourages people to support local small businesses, creating a sense of community among us all. This solidarity within the business space not only supports the economy but builds social capital and trust between customers and clients alike. As many companies shift their focus towards digital technologies, they’re also leveraging their own resources by embracing collaboration internally as well as with external partners. Innovation needs a melting pot of diverse opinions ideas and voices in order to thrive so connecting to and working with the ecosystem around your business is critical to your success.

This new way of doing business post-pandemic will only continue to build a stronger and more vibrant economy filled with inspiring stories of resilience and innovation. As the world braces for the inevitable challenges driven by inflation and market adjustments taking a new lens to old ways of forming and maintaining relationships will be key to those who thrive in the current climate.

For those looking to start their own business or take it to the next level, remember that you can do it by harnessing the power of your community as well as making use of technology and digital resources. Believe in yourself and reach out to others who can help you on your journey. The trick is to work your networks before you need them so you have enough in the bank to make withdrawals down the track as needed. Actively seek to create opportunities for connection and discussion that go beyond selling and you will be amazed at where you end up.

Simone Douglas is a business powerhouse. She is the Publican & Licensee of the Duke of Brunswick Hotel, Owner of the DOB on King William Cafe, Executive Director for BNI Adelaide North, CEO of Digital Marketing AOK, and a bestselling author with her books “Seriously Social – turning your online game into real-world gain” and “The Confident Networker”.

She is a Certified Practicing Marketer with the Australian Marketing Institute and also sits on the branch council for the Australian Hotels Association SA Branch and is co-founder of the Hospo Owners Collective. Her businesses have garnered more awards than can be comfortably included in a bio, and her passion for supporting business, community, and industry is well known. Widely known as someone with extensive networks she credits her proactive approach to social capital with much of her success.

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