Building the foundation for a better, safer world.
For the general public, words such as “innovative” and “dynamic” aren’t commonly used to describe the manufacturing industry. But in an industry criticized for being slow to change, Sentry Equipment—a century-old, Oconomowoc-based manufacturing powerhouse—has solidified its position as a proud outlier driving Wisconsin forward by pushing back on the industry’s outdated reputation.
In this day and age, little thought is given to the products or processes that turn our lights on, keep our water clean, or put food on our grocery store shelves. Proudly headquartered in Oconomowoc, Wisconsin since its founding in 1924, Sentry has since grown into a global enterprise of more than 200 employee-owners serving customers in over 50 countries across six continents. A consistent partner serving the industries that make our world go, from power generation to food and beverage manufacturing, Sentry is bringing all of Wisconsin along on its rise to the top, using industry-leading innovation as fuel on the way to making the world a better, safer place.
Thank you to MKE Tech for making this book possible, they are the voice and champion of Innovate® Milwaukee that unifies the community!
Looking to the next century of Sentry
With decades of experience improving processes as a global representative sampling solution provider, Sentry is positioning itself for the next century of success with significant investments in the future of manufacturing: automation. As the introduction of exciting technological advancements continues to remodel the manufacturing industry as we know it, Sentry has evolved its product line in tandem. While Sentry’s products have always been industry standard, a dedicated commitment to the future of automation has yielded a more interactive, cohesive product line capable of meeting more customer needs without necessarily demanding more products.
Redefining the role of a reliable manufacturer
Though impressive, the Sentry product line isn’t the only thing that’s evolved as the manufacturer believes products aren’t the only things worth innovating.
Guided by a constant desire to do more to make the world a safer place, Sentry approached its century milestone with the question, “What more can we do?” As an employee-owned company, Sentry’s team fully appreciates the value of every relationship, so the answer came with a plan to reimagine the company’s service offerings and transform Sentry into a one-stop-shop for all clients in all industries.
By offering expert maintenance, repair, and technical support services, the company ensures that its products continue to perform well throughout their lifecycle – and even beyond. Recognizing the frequency in which a full replacement was not conducive to a client’s needs, Sentry’s team offers custom retrofit solutions to both current and new clients. Adding unmatched technical expertise to an excellent reputation as a reliable manufacturer, Sentry has brought innovation into a new realm by redefining its own identity.
Throughout its history, Sentry has used strategic acquisitions to expand its reach and branch into new verticals and industries, like water treatment. Strong water treatment infrastructure is one of society’s most critical features, but many plants across the country are operating with budgets that are ever-tightening and equipment that is ever-aging. Recognizing municipalities’ needs for reliable repair services on quick timelines, Sentry branched into the water and wastewater treatment industry after years of developing water and steam products for power generation.
Driven to support an industry in desperate need of a reliable partner, Sentry added the most trusted industry name under its umbrella of services. With industry technicians boasting over 100 years of experience in equipment repairs and creative retrofit services, Sentry’s team is capable of supporting any plant experiencing equipment failure–regardless of the original manufacturer. By offering creative service solutions alongside an industry-leading product line, Sentry continues to grow its reputation as an innovative solution provider for industries of all kinds.
Sentry exists proudly outside the status quo with a commitment to excellence that is revitalizing and redefining manufacturing in Wisconsin. Recognized nationally and regionally for its dynamic business strategy and peerless technical abilities, the global manufacturer has positioned itself as a dynamic player in the manufacturing industry and an impactful contributor to Wisconsin’s emerging status as a hub for innovation.
