The Rivera brothers returned to their island Puerto Rico decided to honor their grandmother Dolores and her secret recipe for corn tortillas, passed down from generation to generation for more than 100 years. As a Puerto Rican and half-Mexican family, wanted to share the secret of their family gatherings, where enjoyment and quality family time was the center of everything.
THE ABUELA DIFFERENCE:
- Based on the more than ten years of experience in manufacturing and civil engineering that the founders possess, a new level of quality was established for the benefit of consumers and customers.
- Manufacturing facilities dedicated to the preparation of gluten-free foods without the main allergens. With the future vision path to have the certifications of FSSC 22000, Certified Gluten-Free, USDA Organic, Kosher, and Non-GMO Project Verified
- High-quality ingredients, locally focused, and environmentally responsible.
- Provide added value in each business relationship, both internal and external
At Molcajete Foods, we believe in making food using simple and natural ingredients, just like our grandmother Lola had in her pantry. We are a company founded on the principles of love, in all its definitions and as a goal we established:
- Create food with simple, high-quality ingredients.
- Contribute to the economic development of Puerto Rico through the personal development of our employees and support for our community.
- Improve food sovereignty for the island through local food manufacturing and economic development
THE PATH THRU
2020 – Record in sales reported with triple-digits growth. New SKUs are added to the B2B channel.
2021 – Triple-digits growth in sales was reported again, mainly driven by the agility to adapt to market shifts created by the COVID-19 pandemic. A new Tortilla Chips bag design released to retail
MEASURING SUCCESS
- People
– Inspire great people to produce a great product. - Fans
– Create smiling customers who become part of Abuela’s Team. - Brand
– Become a household name synonymous with all kinds of family and friends fun. - Innovation
– Chart a new course for when and how people share great moments around food. - Product
– Set the standard for premium quality, locally manufactured, healthy indulgence. - Scale
– Maintain a profitable business driven by growth without forgetting the environment.
ABUELA’S TEAM
We want to end the settlement for imported tortillas full of preservatives that often arrived broken or stale.
