MILI

LEADS THE BRAZILIAN TISSUE SECTOR WITH INNOVATION, ENVIRONMENTAL COMMITMENT AND QUALITY PRODUCTS

INNOVATIONS

OF THE WORLD

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INNOVATE™ Curitiba

With a 40-year legacy, Mili stands out as the leading 100% Brazilian manufacturer in the tissue sector. Headquartered in Curitiba since 1983, a city recognized as the most intelligent in the world by the World Smart City Awards, the synergy between Mili’s innovative mindset and the proactive and favourable environment of the Paraná capital not only drives the company’s growth but also its significant contribution to the community and the environment.

The brand demonstrates its commitment to environmentally responsible practices through concrete actions in resource rationalization. One example is the transformation of paper trimmings and graphic materials into white paper through a process that does not use chemicals. Additionally, the company reuses lime present in effluents for application in agriculture, promoting more sustainable practices.

The brand also revolutionized the Brazilian market by being the first to introduce 60-meter toilet papers in the country in 2003, establishing a new standard of convenience and product durability. But to stay up-to-date in the production sector, Mili recently made a strategic investment of BRL 100 million in state-of-the-art machinery, resulting in a record turnover of BRL 2 billion in 2022,
achieving the target set for 2024 two years ahead of schedule.

This investment resulted in a new quality of paper rolls, with an extremely soft texture and greater volume, redefining the consumer experience. These machines not only ensure the excellence of the final product, but also highlight the brand’s strategy in standing out as a reference in the premium segment.

The sophisticated technology used in the machinery is not the only type of innovation present at Mili. Amid the pandemic, the company introduced Emili, a virtual character with a purpose that goes beyond the commercial. Present in the company’s online and offline channels, Emili establishes closer connections with consumers, partners, and collaborators, conveying the brand’s values in a captivating and welcoming manner. Its influence is not restricted to consumer support, but extends to the educational projects and social actions supported by the company.

Guided by its tradition of innovation, quality and social responsibility, Mili continues to advance on its journey, solidifying its position as a market leader and an inspiring example on the Brazilian business landscape.

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