For a city with a wealth of history behind it, it continues to propel itself forward and arrive at the forefront of innovation. The transformation of both Philadelphia and digital marketing within the 21st century alone is exhilarating, and it shows no signs of slowing down.

The ecosystem made up of consumers has significantly changed over time, which means our methods of communication are following suit.  Consumers aren’t sitting around and waiting for advertisements to come to them anymore; Instead, they’re taking a head-on approach and searching for the exact products and services they want. As an industry, it’s our job to give the consumers what they want by placing businesses in the palm of their hands, literally and figuratively.

Take a step outside and look around—how many people’s smartphones have become a permanent fixture and extension of their hands? That’s where digital marketing is today.

Let’s take the influence of technological innovation to the next level. The rise of voice searches and personal digital assistants is reshaping the way we deliver information. Gone are the days of “one-size-fits-all” as we continue to dive deeper into an atmosphere of customization. But it’s not the customization we’re used to—it’s much more than that. Since we can’t create customized messages for each individual on the planet (yet), it’s time we focus on making meaningful connections with highly targeted groups of people.

With Philadelphia’s ecosystem booming, it can be easy to get lost in the bustle. Digital marketing provides small and large businesses alike with the opportunity to be in the right place, at the right time. With Philadelphia’s continuous growth, agencies like 1SEO make it easier for businesses to differentiate themselves from the competition.

If we’ve learned anything from the Philadelphia Eagles, it’s that the city is fearless and unwavering. Following their lead, we’re constantly coming up with innovative strategies to reach audiences all over the country more effectively.