JASMINE VREUGDENBURG

DEPUTY DIRECTOR: INCUBATION, UNIVERSITY OF SOUTH AUSTRALIA ENTERPRISE HUB

THOUGHT

Leader

AN INNOVATOR OF INDUSTRY
“INNOVATION IS AT THE HEART OF EVERYTHING WE DO AT UNISA’S INNOVATION & COLLABORATION CENTRE (ICC).” – JASMINE VREUGDENBURG, DEPUTY DIRECTOR: INCUBATION, UNIVERSITY OF SOUTH AUSTRALIA ENTERPRISE HUB

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In 2018, I founded one of Australia’s first space-related incubator programs, (Venture Catalyst Space) with the state’s huge focus on the growing space sector. With the Australian Space Agency HQ in Adelaide, a growing number of new space companies, and the proposed new Space Park, Adelaide is fast becoming Australia’s home of space.

The forward-thinking of the next generation of entrepreneurs is huge and we are trying to elevate their innovative spirit and help them get their first customers, revenue or investment.

It can be a tough road for deep tech startups who are looking to create or disrupt an existing market, and to start making traction, so we need to keep that traction going, which can only be done with systematic support from all parts of the ecosystem.

Dealing with the last few years of COVID, it is a huge testament to the tenacity and determination of the startups in this city. We believe more companies start in downtimes than in good times and come out the end stronger and more resilient for the experience.

It’s critical to continue evaluating the support systems required to support new and existing technology startups to ensure Australia is a competitive place for emerging startups to grow, and for international companies to relocate – something crucial for our economic recovery.

We hear feedback from founders that Adelaide is a community where everyone knows everyone and will introduce you to their networks. At the ICC, we harness that spirit and foster a community where we value a ‘give first’ culture, provide the right support at the right time, and connect founders with the ecosystem that Adelaide offers.

As the Deputy Director: Incubation at UniSA’s new Enterprise Hub I am grateful to be part of the University of Enterprise, committed to working with industry and government to help launch new, and potentially global startups from Adelaide, and attract those from around the world to relocate and participate in our programs and our state’s economy.

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