Marketing & Advertising

ADJOY – Trust is Earned. Loyalty Is The Result

The advertising and media landscape remained relatively unchanged from the introduction of television in the late 40’s up until the internet and mobile world exploded with Facebook, YouTube and the iPhone. As previously sponsored television content moved to streaming ad-free formats like Netflix, advertising struggled to maintain consumer attention and tolerance. By 2017, advertiser frustration with digital advertising and the lack of real, human exposure to ads reached a tipping point and overwhelmed consumers continued to turn away from ad-supported experiences.

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