Amid Washington, D.C.’s vibrant food scene and entrepreneurial spirit, a game-changer is revolutionizing the landscape for mobile vendors. Meet Goodfynd, a cutting-edge payments platform and marketplace transforming how food trucks and mobile vendors operate. Founded by Sofiat Abdulrazaaq, Kyle Miller, and Lemaire Stewart, Goodfynd epitomizes thoughtful innovation and simplicity, harnessing the power of fintech to uplift underbanked and underserved communities.
Built for Food Trucks and Mobile Vendors
Goodfynd was born from the passion of three friends, all first-generation Americans, who combined their love for food with a desire to support immigrant and minority-owned mobile businesses. Sofiat Abdulrazaaq, Co-Founder and CEO, shares: “The original idea for Goodfynd came from Kyle. We frequently ate at food trucks, where we saw people who reminded us of our family members. When we decided to create something in the technology sector, we wanted it to serve that community. It’s really about supporting people we relate to and helping elevate their businesses.”
Today, Goodfynd’s platform is a business-in-a-box solution for food trucks and mobile vendors. It allows them to manage their businesses seamlessly, serving customers flexibly and easily. “Our technology seeks to meet the needs of our owners and operators wherever they may be,” says Sofiat. “We have a healthy obsession with delicious food and the innovative chefs that create it.”
Unlocking Insights to Scale and Grow
The unique features of Goodfynd’s platform help mobile vendors uncover opportunities to grow, boosting sales and operational efficiency. “Our all-in-one platform helps mobile vendors reach more customers, eliminate unnecessary costs, and increase operational efficiency with one streamlined, customizable solution,” Sofiat explains. Goodfynd users save up to 23% on payment processing and increase sales by an average of 65% through online ordering. The platform offers 24/7 live customer support, ensuring vendors receive devoted personal attention.
Goodfynd’s Point of Sale (POS) system is the first of its kind, designed specifically for food trucks. It improves sales with preorders, requires no new equipment, and comes with no lengthy contracts or upfront fees. “We’ve taken what traditional payment platforms have done and simplified it in a way affordable to really small businesses,” she notes. “They can manage their businesses, market, and make money through our ecosystem, understanding complex data sets all through one system.”
A Mission of Equity and Innovation
At the heart of Goodfynd’s mission is a commitment to equity and innovation. Sofiat passionately believes that innovation should level the playing field. “Innovation means everything to me. It means doing something that hasn’t been done before, something new and novel. Without innovation, we’d still be in the Stone Age,” she asserts. Goodfynd’s approach makes advanced technology accessible and affordable to segments of the population that traditionally couldn’t afford it, thus fostering equity.
The company’s innovative spirit is evident in its ability to provide a comprehensive solution for mobile businesses. “We’ve taken something that is quite expensive and overweight, and simplified it,” she enthuses. “Our vertical SaaS approach allows us to build super clearly for one ecosystem, giving our audience the best benefit and value.”
Looking Ahead: Expanding Beyond the U.S.
As Goodfynd continues to thrive in the US, Sofiat is excited about the potential for global expansion. “I’m most excited to eventually expand beyond the US. Mobile businesses are just starting to take off here, but in places like Lagos, Nigeria, it’s the way of the world,” she says. The goal is to help small entrepreneurs around the world leverage technology to create economic mobility for themselves and their families.
Goodfynd’s journey is a testament to the power of resilience and the importance of following one’s dreams. Sofiat encourages aspiring entrepreneurs to take the leap, despite the challenges. “If you have a great business idea, give it a chance. Too many people are scared of their own dreams,” she advises. “There’s natural discomfort in trying something new, but when you have a great idea that keeps you up at night, you must pursue it.”
Looking to the Future
Sofiat envisions Goodfynd becoming a cornerstone in the mobile business industry, not just for food trucks but for various types of mobile-forward businesses. “We started with food because we love it here and believe in its importance and power. We’ll stay in this space until people fully recognize its value, but I’m excited about the possibilities of expanding beyond it,” she shares. The next two to five years promise to be transformative as Goodfynd explores new opportunities and innovates within its space.
Goodfynd’s story is one of passion, innovation, and a deep commitment to community. As it continues to grow and evolve, Goodfynd is set to make an indelible impact on the mobile business landscape, one food truck at a time.
