INNOVATE™ Estonia

sTARTUp Has ‘Tartu’ in its name – and that’s no coincidence. sTARTUp Day, Northern Europe’s most startup-minded business festival, is a unique event that thrives on the power of its community. Born from a shared vision in a sauna in 2015, it has evolved into a world-class gathering in Tartu,...

Marimo’s innovation is not just in delivering a personal luxury experience, but in educating the customer toward a new mindset: one that embraces intentionality, sustainability, and long-term value in fashion. Marimo is a small Estonian luxury fashion brand quietly leading a mindset shift in how fashion is worn, understood, and...

Volume Design is a leading Estonian company specializing in illuminated advertising solutions that help brands stand out both day and night. The company manufactures and installs striking signage that transforms visibility into identity and brings brands to life. Each project reflects a commitment to quality, innovation, and customer success. For...

EU HOUSEHOLDS PRODUCING THEIR OWN ELECTRICITY ARE KEY TO MEETING THE REGION’S ENERGY NEEDS AND ENSURING LONG-TERM SUSTAINABILITY. MarkeDroid is the world’s most adaptable home energy management platform, giving installers the tools to transform their systems into smart, AI-powered solutions and enabling homeowners to turn their homes into intelligent power...

Cities are stitched together by infrastructure – roads, rails, sidewalks, and transit routes. Yet for many, that final stretch between a transit stop and the destination is the hardest to bridge. Often, commuters surrender to convenience, hailing a car instead and adding congestion and emissions to already-strained streets. Estonia’s Auve...

“Our clients are global players with a big vision,” says Angela Ventsel, founder and CEO of estx. She and her team aim to make starting a business in Estonia as smooth as possible for every e-resident, regardless of their background or location. “When someone entrusts their business to us, it...

With 100% of its public services digitalized and a streamlined, business-friendly environment, Estonia has established itself as a strategic destination for those looking to expand their business, launch operations, or work in the European Union. Internationally recognised as the world’s most digital nation, Estonia promotes initiatives such as e-Residency to...

ÄIO (äio tech OÜ) – founded in January 2022 by Nemailla Bonturi (PhD, Brazil) and Petri-Jaan Lahtvee (PhD, Estonia), is not just a startup, spinoff or company — it’s a vision to revolutionize how the world produces fats and oils. How It All Began Nemailla and Petri-Jaan’s journey towards ÄIO...

We hear more and more talks about the scarcity of startups and the risk-averseness of young people who will be responsible for a future that seems ever more uncertain. However, there are vast opportunities everywhere, especially in Estonia. Whether it be defence, cleantech or deeptech as a whole, we possess...

In Estonia, where wood has shaped livelihoods for centuries, one company is reimagining its potential for the next industrial era. Fibenol is transforming undervalued hardwood and plywood industry residues into high-purity biomaterials that offer sustainable alternatives to fossil-based inputs. Its mission is both simple and bold: To help industries defossilize...

Co-founded by a young entrepreneur just in her twenties, Eliise Lehtsaar, the company produces biodegradable air filters from waste wool, offering a solution to the staggering figure of nine billion plastic ventilation system filters discarded worldwide each year. For Voon, the goal is straightforward yet compelling: why continue to landfill...

When Estonia regained independence in the early 1990s, its economy was in flux. The country was moving rapidly from a socialist system into the unpredictable, high-speed world of open markets. At that critical juncture, one man – Ülo Pärnits – saw a gap that urgently needed filling. Estonia had bright...

The Estonian Business Angels Network (EstBAN) has been connecting and educating startup investors and providing a platform for innovation in Estonia and beyond since 2012. EstBAN has become one of Europe’s most respected and well-managed angel investor networks. With nearly 260 members and a growing track record of syndicated and...

The e-Estonia Briefing Centre serves as Estonia’s front door for public sector officials, policymakers, and business leaders seeking to experience digital government in action, while also showcasing Estonia as an innovative and digitally advanced nation. Established to share the lessons of a nation that digitalised 100% of public services, the...

In October 2021, AIRE began operations as one of Estonia’s leading AI and robotics innovation centres. The centre was established with the aim of supporting local industrial companies in adopting artificial intelligence and robotics solutions. Today, AIRE plays a central role in accelerating digital transformation, serving as a trustworthy bridge...

Silen’s journey began with a simple conviction: silence is not a luxury, but a necessity for focus, creativity, and well-being. What started as an idea in Estonia has grown into the world’s leading provider of office pods and privacy solutions, trusted by companies in more than 60 countries — including...

Estonian Association of Information Technology and Telecommunications (ITL) is an association of Estonian most innovative technology companies, it is a community that speaks for the innovation of the digital society. It seems that our tech-sector is by its nature ahead of its time, with technology companies playing the role of...

Nurturing Creative Entrepreneurship The Tartu Centre for Creative Industries (TCCI) distinguishes itself in Europe through its dedicated regional focus on South Estonia’s creative sector, enabling tailored support. TCCI actively fosters cross-sectoral collaboration through high-profile events like sTARTUp Day’s Creative Industries Pitching Competition and the Estonian Fashion Festival, connecting creatives with...

Timbeter is an Estonian company whose digital solutions bring transparency, traceability, and efficiency to timber measurement from the forest to the factory. Its core products include a mobile app for logs and lumber measurement, a cloud platform for data management, and a dashboard for traceability and reporting. By applying AI,...

Founded in 2022 by Johanna Stina Haar (MA) at the age of 24, Claricy is an Estonian DeepTech company that helps small and mid-sized enterprises navigate digital transformation. Johanna holds a bachelor’s degree in finance and a master’s degree in IT management, complemented by experience as both a financial specialist...

Don’t tell anyone, but Tartu is like a Steve Jobs’ garage for business. If you have innovative ideas or want to be part of the next great venture, Tartu is the place to be. It is a city that supports innovations with an effective ecosystem, a savvy talent pool, and...

In just three decades, Estonia has built a thriving liberal democracy and the world’s most advanced digital society. Estonia gives the world in flux an example to follow. Succeeding at change is Estonia’s superpower. 100% digital. 0% bureaucracy. Known globally for e-governance and the e-Residency programme, Estonia also boasts the...

DRIVING DIGITAL TRANSFORMATION AND ENGINEERING A SUSTAINABLE FUTURE For over 30 years, Helmes has been a trusted partner in digital transformation, specializing in software engineering and consulting services. Headquartered in Estonia—a global leader in digital innovation—Helmes operates in 20 locations worldwide with a team of over 1,500 experts. The company...

SHAPING THE FUTURE OF DIGITAL TRANSFORMATION Cybernetica AS is a pioneering technology company that has made significant contributions to the digital transformation of nations, with a particular focus on e-Governance. Established with a commitment to innovation and research, Cybernetica has consistently played a leading role in applying advanced information and...