INNOVATE™ Estonia

When Estonia regained its independence in the early 1990s, it faced a dauntingquestion: how can a nation so small, with so few resources, stand out in theworld? The answer did not come in steel or oil, but in imagination and boldness.Out of necessity, Estonians learned to skip steps others had...

The Estonian Cancer Society (Eesti Vähiliit) is not just an organization – it’s a lifeline. Since its founding in 1992, it has become the largest umbrella group for cancer patients and associations in Estonia, uniting 14 member organizations and nearly 2,000 members across the country. Its purpose is simple yet...

Don’t tell anyone, but Tartu is like a Steve Jobs’ garage for business. If you have innovative ideas or want to be part of the next great venture, Tartu is the place to be. It is a city that supports innovations with an effective ecosystem, a savvy talent pool, and...

CONNECTING BRANDS AND MEDIA GLOBALLY: PRNEWS.IO’S MISSION TO UPLIFT THE EDITORIAL ADVERTISING MARKET. Founded by Ukrainian entrepreneur Alexander Storozhuk and his business partner Alexander Nigmatulin, PRNEWS.IO emerged to bridge the gap between brands and news media. Initially launched as a newswire distribution service called B2Blogger.com, PRNEWS.IO recognized that brands needed...

Operating from its headquarters in Tallinn, Estonia, Reverse Resources (RR) stands at the intersection of technology, supply chain management, and environmental sustainability. The company’s core mission is to solve one of the fashion industry’s most pressing and complex challenges: textile waste. By focusing on digitalization and transparency, RR is enabling...

For most businesses, contracts are critical but chaotic. They’re scattered across inboxes, cloud folders, and outdated templates. Legal teams spend days or even weeks managing reviews, chasing approvals, and mitigating compliance risks. The result is a bottleneck that slows deals, creates risk, and turns legal into a reactive cost center....

Cities are stitched together by infrastructure – roads, rails, sidewalks, and transit routes. Yet for many, that final stretch between a transit stop and the destination is the hardest to bridge. Often, commuters surrender to convenience, hailing a car instead and adding congestion and emissions to already-strained streets. Estonia’s Auve...

MEET DATAVIE – GO FROM ZERO TO COMPLIANT IN JUST A FEW HOURS In today’s rapidly digitizing world, the burden of data protection compliance often falls on already overstretched employees. Hiring a full-time Data Protection Officer (hereafter referred to as DPO) is a luxury many small and mid-sized businesses either...

AISTRA: Building AI Literacy and Decentralized AI Readiness Across Sectors In Estonia’s fast-moving digital ecosystem — where nearly every public service is online and global corporations test future-ready solutions — one consultancy has quietly shaped the national conversation on how artificial intelligence should work: technologically, ethically, and organizationally, while advancing...

While the concept of a “hydrogen economy” has been a topic of political discourse and future-gazing for years, one Tallinn-based company is demonstrating that for many applications, the future is already here. PowerUP Energy Technologies, founded by scientist and entrepreneur Ivar Kruusenberg, is moving beyond theoretical promise and deploying certified...

Marimo’s innovation is not just in delivering a personal luxury experience, but in educating the customer toward a new mindset: one that embraces intentionality, sustainability, and long-term value in fashion. Marimo is a small Estonian luxury fashion brand quietly leading a mindset shift in how fashion is worn, understood, and...

Innosteps is a tool for increasing the innovation capacity of Estonian companies and developing a common culture of innovation. Innovation steps (innosteps) is an Estonian public–private initiative designed to enhance innovation capabilities across businesses and organisations by providing a structured assessment framework, targeted guidance, and access to a network of...

Mindvalley is the world’s leading personal growth education platform, serving over 20 million students across the globe. Its mission is ambitious yet profoundly simple: to transform education by teaching the skills that truly matter for human flourishing – from mindset and well-being to leadership and entrepreneurship. Founded in 2003 by...

7Sense is a deep-tech and life science start-up developing telehaptic technology for the blind. It allows users to feel their surrounding environment through a sense of touch on the forehead. In simple words, the user feels surrounding objects—their shape, size, motion, speed, and distance. Traditionally, haptics has meant small vibrating...

PIONEERING SPACE TECHNOLOGY FOR SMARTER INFRASTRUCTURE AND SUSTAINABLE DEVELOPMENT Datel AS, an Estonian IT powerhouse with over three decades of expertise, stands out as a leader in geo-informatics, infrastructure solutions, and pioneering space-based technology. Since its establishment in 1990, Datel has consistently driven innovation and development in IT and communication...

Estonian Association of Information Technology and Telecommunications (ITL) is an association of Estonian most innovative technology companies, it is a community that speaks for the innovation of the digital society. It seems that our tech-sector is by its nature ahead of its time, with technology companies playing the role of...

Across Europe, cities face growing pressure: build schools and kindergartens faster, adapt public spaces to changing needs, and cut the environmental cost of construction. Estonian company Creatomus believes it has a solution. By combining modular design with digital precision, Creatomus offers municipalities a way to build smarter, more transparent, and...

Our Vision and Laboratory Looking around us, we witness the rapid rise of technology that touches every aspect of our lives—robots, artificial intelligence, social media, and countless other digital tools. But how do these innovations translate into meaningful changes in education? At Tallinn University of Technology’s IT College, the IT...

The sea has always been humanity’s vital artery—through it flow goods, people, and ideas. Yet the sea is also unpredictable and harsh. It is here, among waves and storms, that the Estonian deep-tech company MindChip faces a challenge that could reshape the future of maritime operations: how to make ships...

Modern medicine is extraordinary – but it often arrives too late. By the time patients enter a hospital, many health conditions have already compromised their quality of life. Sensowell was created to turn this model on its head, leading a shift from reactive treatments to proactive prevention. The company’s mission...

Operating out of Estonia, a nation known for its deep connection to nature and a rapidly developing technology sector, Shroomwell stands as a pioneer in the global mycotechnology landscape. The company’s core mission transcends the production of traditional supplements; it aims to bring greater health to both people and the...

When Estonia regained independence in the early 1990s, its economy was in flux. The country was moving rapidly from a socialist system into the unpredictable, high-speed world of open markets. At that critical juncture, one man – Ülo Pärnits – saw a gap that urgently needed filling. Estonia had bright...

Founded in 2018, ALPA Kids creates digital learning games for children aged 3–8, developed in close collaboration with local teachers and researchers to ensure pedagogically sound, age-appropriate content in each child’s native language. ALPA Kids mission is to turn children’s screen time into a safe, enriching learning experience by offering...

Founded in 2022 by Johanna Stina Haar (MA) at the age of 24, Claricy is an Estonian DeepTech company that helps small and mid-sized enterprises navigate digital transformation. Johanna holds a bachelor’s degree in finance and a master’s degree in IT management, complemented by experience as both a financial specialist...