INNOVATE™ Estonia

BUILDING SMART SOLUTIONS FOR A SMARTER WORLD Estonia’s reputation as a digital powerhouse owes much to its innovative companies, and Proekspert is no exception. Founded in 1993 during a time of economic uncertainty, this software development firm seized the opportunity to pioneer ground-breaking solutions in the newly independent nation. Today,...

ÄIO (äio tech OÜ) – founded in January 2022 by Nemailla Bonturi (PhD, Brazil) and Petri-Jaan Lahtvee (PhD, Estonia), is not just a startup, spinoff or company — it’s a vision to revolutionize how the world produces fats and oils. How It All Began Nemailla and Petri-Jaan’s journey towards ÄIO...

We hear more and more talks about the scarcity of startups and the risk-averseness of young people who will be responsible for a future that seems ever more uncertain. However, there are vast opportunities everywhere, especially in Estonia. Whether it be defence, cleantech or deeptech as a whole, we possess...

Co-founded by a young entrepreneur just in her twenties, Eliise Lehtsaar, the company produces biodegradable air filters from waste wool, offering a solution to the staggering figure of nine billion plastic ventilation system filters discarded worldwide each year. For Voon, the goal is straightforward yet compelling: why continue to landfill...

Europe stands at a turning point. Global supply chains are increasingly shaped by geopolitical shifts, critical technologies are still developed elsewhere, and many European industries struggle with succession and growth. To safeguard prosperity, the continent needs to build its own strength. A Europe-first economy means homegrown technologies, resilient supply chains,...

When Estonia regained independence in the early 1990s, its economy was in flux. The country was moving rapidly from a socialist system into the unpredictable, high-speed world of open markets. At that critical juncture, one man – Ülo Pärnits – saw a gap that urgently needed filling. Estonia had bright...

DRIVING DIGITAL TRANSFORMATION AND ENGINEERING A SUSTAINABLE FUTURE For over 30 years, Helmes has been a trusted partner in digital transformation, specializing in software engineering and consulting services. Headquartered in Estonia—a global leader in digital innovation—Helmes operates in 20 locations worldwide with a team of over 1,500 experts. The company...

In the heart of Estonia, a nation internationally celebrated for its digital prowess and high concentration of billion-dollar startups, a new force is emerging to ensure the longevity of this entrepreneurial legacy. Gen Z Founders is an active community and mentorship network dedicated to connecting and empowering the country’s most...

Marimo’s innovation is not just in delivering a personal luxury experience, but in educating the customer toward a new mindset: one that embraces intentionality, sustainability, and long-term value in fashion. Marimo is a small Estonian luxury fashion brand quietly leading a mindset shift in how fashion is worn, understood, and...

C2GRID didn’t start life as a company with a polished business plan or venture capital pitch. It began at Estonia’s Darkstar Defence Hackathon – an event uniting innovators, veterans, and investors to build technologies that strengthen NATO and its allies. The founders, originally exploring human–robot integration at Tallinn University of...

In Estonia, where wood has shaped livelihoods for centuries, one company is reimagining its potential for the next industrial era. Fibenol is transforming undervalued hardwood and plywood industry residues into high-purity biomaterials that offer sustainable alternatives to fossil-based inputs. Its mission is both simple and bold: To help industries defossilize...

In the quiet tech landscape of Estonia, a bold idea was born—one that would soon reshape the way people move on water. Andres Nöps, an electrical engineer with a background in elite athletics and a passion for clean energy, began designing a new kind of electric hydrofoil. It had to...

CONNECTING BRANDS AND MEDIA GLOBALLY: PRNEWS.IO’S MISSION TO UPLIFT THE EDITORIAL ADVERTISING MARKET. Founded by Ukrainian entrepreneur Alexander Storozhuk and his business partner Alexander Nigmatulin, PRNEWS.IO emerged to bridge the gap between brands and news media. Initially launched as a newswire distribution service called B2Blogger.com, PRNEWS.IO recognized that brands needed...

“Our clients are global players with a big vision,” says Angela Ventsel, founder and CEO of estx. She and her team aim to make starting a business in Estonia as smooth as possible for every e-resident, regardless of their background or location. “When someone entrusts their business to us, it...

Innosteps is a tool for increasing the innovation capacity of Estonian companies and developing a common culture of innovation. Innovation steps (innosteps) is an Estonian public–private initiative designed to enhance innovation capabilities across businesses and organisations by providing a structured assessment framework, targeted guidance, and access to a network of...

Cities are stitched together by infrastructure – roads, rails, sidewalks, and transit routes. Yet for many, that final stretch between a transit stop and the destination is the hardest to bridge. Often, commuters surrender to convenience, hailing a car instead and adding congestion and emissions to already-strained streets. Estonia’s Auve...

Timbeter is an Estonian company whose digital solutions bring transparency, traceability, and efficiency to timber measurement from the forest to the factory. Its core products include a mobile app for logs and lumber measurement, a cloud platform for data management, and a dashboard for traceability and reporting. By applying AI,...

Silen’s journey began with a simple conviction: silence is not a luxury, but a necessity for focus, creativity, and well-being. What started as an idea in Estonia has grown into the world’s leading provider of office pods and privacy solutions, trusted by companies in more than 60 countries — including...

Combat Ready emerged from a simple but urgent realization: while management courses abound, practical leadership training was missing in Northern Europe. Founded by veterans of elite military units, the company set out to close this gap by adapting the rigorous methods of Special Forces training to the realities of business...

Remember learning to ride a bicycle? No amount of physics equations about angular momentum or center of gravity could replace that moment when you finally felt the balance click into place. Your hands knew when to turn the handlebars, your body learned to lean into curves, and suddenly, you were...

Founded in 2022 by Johanna Stina Haar (MA) at the age of 24, Claricy is an Estonian DeepTech company that helps small and mid-sized enterprises navigate digital transformation. Johanna holds a bachelor’s degree in finance and a master’s degree in IT management, complemented by experience as both a financial specialist...

AISTRA: Building AI Literacy and Decentralized AI Readiness Across Sectors In Estonia’s fast-moving digital ecosystem — where nearly every public service is online and global corporations test future-ready solutions — one consultancy has quietly shaped the national conversation on how artificial intelligence should work: technologically, ethically, and organizationally, while advancing...

Don’t tell anyone, but Tartu is like a Steve Jobs’ garage for business. If you have innovative ideas or want to be part of the next great venture, Tartu is the place to be. It is a city that supports innovations with an effective ecosystem, a savvy talent pool, and...

With 100% of its public services digitalized and a streamlined, business-friendly environment, Estonia has established itself as a strategic destination for those looking to expand their business, launch operations, or work in the European Union. Internationally recognised as the world’s most digital nation, Estonia promotes initiatives such as e-Residency to...