INNOVATE™ Estonia

When Estonia regained independence in the early 1990s, its economy was in flux. The country was moving rapidly from a socialist system into the unpredictable, high-speed world of open markets. At that critical juncture, one man – Ülo Pärnits – saw a gap that urgently needed filling. Estonia had bright...

Europe stands at a turning point. Global supply chains are increasingly shaped by geopolitical shifts, critical technologies are still developed elsewhere, and many European industries struggle with succession and growth. To safeguard prosperity, the continent needs to build its own strength. A Europe-first economy means homegrown technologies, resilient supply chains,...

In just three decades, Estonia has built a thriving liberal democracy and the world’s most advanced digital society. Estonia gives the world in flux an example to follow. Succeeding at change is Estonia’s superpower. 100% digital. 0% bureaucracy. Known globally for e-governance and the e-Residency programme, Estonia also boasts the...

While the concept of a “hydrogen economy” has been a topic of political discourse and future-gazing for years, one Tallinn-based company is demonstrating that for many applications, the future is already here. PowerUP Energy Technologies, founded by scientist and entrepreneur Ivar Kruusenberg, is moving beyond theoretical promise and deploying certified...

MEET DATAVIE – GO FROM ZERO TO COMPLIANT IN JUST A FEW HOURS In today’s rapidly digitizing world, the burden of data protection compliance often falls on already overstretched employees. Hiring a full-time Data Protection Officer (hereafter referred to as DPO) is a luxury many small and mid-sized businesses either...

When Estonia regained its independence in the early 1990s, it faced a dauntingquestion: how can a nation so small, with so few resources, stand out in theworld? The answer did not come in steel or oil, but in imagination and boldness.Out of necessity, Estonians learned to skip steps others had...

Founded in 2022 by Johanna Stina Haar (MA) at the age of 24, Claricy is an Estonian DeepTech company that helps small and mid-sized enterprises navigate digital transformation. Johanna holds a bachelor’s degree in finance and a master’s degree in IT management, complemented by experience as both a financial specialist...

In the quiet tech landscape of Estonia, a bold idea was born—one that would soon reshape the way people move on water. Andres Nöps, an electrical engineer with a background in elite athletics and a passion for clean energy, began designing a new kind of electric hydrofoil. It had to...

“Our clients are global players with a big vision,” says Angela Ventsel, founder and CEO of estx. She and her team aim to make starting a business in Estonia as smooth as possible for every e-resident, regardless of their background or location. “When someone entrusts their business to us, it...

DRIVING DIGITAL TRANSFORMATION AND ENGINEERING A SUSTAINABLE FUTURE For over 30 years, Helmes has been a trusted partner in digital transformation, specializing in software engineering and consulting services. Headquartered in Estonia—a global leader in digital innovation—Helmes operates in 20 locations worldwide with a team of over 1,500 experts. The company...

Sol Navitas is an Estonian cleantech company on a mission to make buildings healthier, smarter, and more sustainable — by harnessing solar energy to drive ventilation, moisture control, and indoor climate solutions. At the heart of its approach is a simple belief: a building should support well-being, not compromise it....

BUILDING SMART SOLUTIONS FOR A SMARTER WORLD Estonia’s reputation as a digital powerhouse owes much to its innovative companies, and Proekspert is no exception. Founded in 1993 during a time of economic uncertainty, this software development firm seized the opportunity to pioneer ground-breaking solutions in the newly independent nation. Today,...

Mindvalley is the world’s leading personal growth education platform, serving over 20 million students across the globe. Its mission is ambitious yet profoundly simple: to transform education by teaching the skills that truly matter for human flourishing – from mindset and well-being to leadership and entrepreneurship. Founded in 2003 by...

sTARTUp Has ‘Tartu’ in its name – and that’s no coincidence. sTARTUp Day, Northern Europe’s most startup-minded business festival, is a unique event that thrives on the power of its community. Born from a shared vision in a sauna in 2015, it has evolved into a world-class gathering in Tartu,...

In Estonia, where wood has shaped livelihoods for centuries, one company is reimagining its potential for the next industrial era. Fibenol is transforming undervalued hardwood and plywood industry residues into high-purity biomaterials that offer sustainable alternatives to fossil-based inputs. Its mission is both simple and bold: To help industries defossilize...

THE FUTURE DELIVERED. SEAMLESSLY. Founded in 2000, Nortal has established itself as a global leader in digital transformation, blending local expertise with an international footprint. As an employee-owned company operating across 26 offices worldwide, Nortal partners with some of the world’s most impactful organizations and governments, architecting a future defined...

In October 2021, AIRE began operations as one of Estonia’s leading AI and robotics innovation centres. The centre was established with the aim of supporting local industrial companies in adopting artificial intelligence and robotics solutions. Today, AIRE plays a central role in accelerating digital transformation, serving as a trustworthy bridge...

With 100% of its public services digitalized and a streamlined, business-friendly environment, Estonia has established itself as a strategic destination for those looking to expand their business, launch operations, or work in the European Union. Internationally recognised as the world’s most digital nation, Estonia promotes initiatives such as e-Residency to...

Cities are stitched together by infrastructure – roads, rails, sidewalks, and transit routes. Yet for many, that final stretch between a transit stop and the destination is the hardest to bridge. Often, commuters surrender to convenience, hailing a car instead and adding congestion and emissions to already-strained streets. Estonia’s Auve...

Marimo’s innovation is not just in delivering a personal luxury experience, but in educating the customer toward a new mindset: one that embraces intentionality, sustainability, and long-term value in fashion. Marimo is a small Estonian luxury fashion brand quietly leading a mindset shift in how fashion is worn, understood, and...

UP Catalyst is a European deep tech company headquartered in Estonia that produces climate-neutral carbon materials—such as battery-grade graphite and carbon nanotubes—directly from industrial CO2 emissions. Founded in 2019 by Dr. Gary Urb, Dr. Sander Ratso, Dr. Kätlin Kaare and Dr. Ivar Kruusenberg, the company is on a mission to...

Known for its vast forests, thousands of islands, and strong traditions, Estonia has, in just thirty years, built a thriving liberal democracy and become one of the world’s most advanced digital societies. As Estonia continues to innovate, Enterprise Estonia plays a key role in supporting the country’s business environment by...

A startup usually starts with a simple vision. So did LIFT99, meant as a hub where startups take shape and founders can grow, connect and inspire one another. And like a startup itself, LIFT99 has grown to something much more powerful. LIFT99 stands today as one of the most influential...

The e-Estonia Briefing Centre serves as Estonia’s front door for public sector officials, policymakers, and business leaders seeking to experience digital government in action, while also showcasing Estonia as an innovative and digitally advanced nation. Established to share the lessons of a nation that digitalised 100% of public services, the...