INNOVATE® Detroit

Innovations of the World

INNOVATE® Detroit

Introducing INNOVATE® Detroit: Celebrating Innovation, Creativity, and Entrepreneurship in the Heart of Michigan.

INNOVATE® Detroit is a groundbreaking journey into the beating heart of innovation, creativity, and entrepreneurship that defines the state of Michigan. In this inaugural edition, we proudly present the inspiring stories of the thought leaders, visionaries, and groundbreaking innovators who are shaping the destiny of the region, reaffirming Detroit’s undeniable status as a thriving hub of progress.

A Beacon of Innovation: Detroit has long been a city synonymous with innovation, resilience, and the pioneering spirit. From the iconic automobile industry to groundbreaking advancements in technology, this city has continuously pushed the boundaries of what’s possible. INNOVATE® Detroit stands as a testament to the unwavering commitment of the city and its people to forge ahead, overcoming challenges, and transforming them into opportunities.

The Creative Capital: Creativity is woven into the fabric of Detroit’s identity. From music that has transcended generations to architectural marvels that grace the skyline, Detroit is a haven for those who dare to dream and create. INNOVATE® Detroit showcases the brilliant minds behind the city’s artistic, cultural, and creative renaissance, illuminating the path forward for those who wish to leave their mark on the world.

A Thriving Ecosystem: Entrepreneurship flourishes in the bustling landscape of Detroit, where a robust ecosystem supports the growth of startups, established businesses, and daring visionaries. INNOVATE® Detroit introduces you to the luminaries who are not only shaping their industries but are also fostering an environment where innovation and collaboration flourish, propelling the region onto the global stage.

A Collective Vision: This book is more than a collection of stories; it’s a testament to the collective vision that is driving Detroit towards an exciting future. It’s an invitation to join the ranks of the dreamers, the doers, and the disruptors who believe that innovation can change the world. INNOVATE® Detroit is a celebration of the city’s rich history and an exploration of the boundless possibilities that lie ahead.

As you turn the pages of INNOVATE® Detroit, prepare to be inspired by the incredible tales of resilience, ingenuity, and the unwavering spirit of Detroit. We invite you to join us on this remarkable journey as we pay homage to the innovators who are shaping Detroit’s destiny, proving that from the Motor City to the world, innovation knows no bounds.

Featured Thought Leaders

Featured Thought Leaders

Featured Innovators

Featured Innovators

ITC HOLDINGS CORP.

Transmission is Key to Unlocking Our Energy Future

From electric vehicles to renewable energy, the world is looking at electricity in a new way, and ITC is focused on building and maintaining a power grid that can handle it all. The path to a highly connected, advanced society in which vehicles and infrastructure talk to each other, drones...

StockX

Leading Next Gen Retail

The Birth of a Marketplace Revolution. In 2016, in downtown Detroit, a disruptive idea took shape—one that would forever change the way people buy and sell limited-edition sneakers, streetwear, and collectibles. StockX, the brainchild of Greg Schwartz, Josh Luber, Dan Gilbert, and Chris Kaufman, was built on a simple yet...

Driven

Ending legal debt traps with smart payments

In the U.S., over 11 million people havehad their driver’s licenses suspendeddue to unpaid fines. This isn’t just aninconvenience – it’s a direct hit to financialstability. Losing the ability to drive meanslosing access to jobs, education, andessential services. In cities like Detroit,where public transit is unreliable, asuspended license can mean...

Menace Media

A Movement of Creativity, Community, and Change

Menace Media was born in the heart of Detroit, a city built on resilience, creativity, and cultural revolution. More than just a media company, Menace Media is a movement—a platform designed to uplift, empower, and unite creatives, entrepreneurs, and visionaries. What started as a passion project among friends has grown...

POCKETNEST

Financial Wellness for the Next Generation

Many people think having a “financial plan” means having a budget, a retirement savings account, and maybe a small cash reserve. But, those basic financials are only scratching the surface and exclude some key details like estate documents, saving strategies, or debt elimination plans. With that popular—and lacking—mindset, it’s perhaps...

Duolingo

Duolingo's Detroit Journey: From Gunner to Hobbes and Animated Innovation.

In Detroit, two motion design studios were making waves in the animation world: Gunner, known for its bold illustration and character animation, and Hobbes, a leader in product-driven animation. The companies earned reputations for creativity and emotional intelligence, collaborating with high-profile clients for years. However, everything changed when Duolingo—the world’s...

Bees in the D

Revitalizing Detroit’s Ecosystem, One Pollinator at a Time

In the heart of Detroit’s revitalization, an organization is buzzing with purpose – Bees in the D. Founded in 2016 by Brian Peterson-Roest, a lifelong educator and conservationist, this nonprofit has grown into a movement dedicated to protecting pollinators, restoring native habitats, and educating communities on the critical role these...

RIVET WORK, INC

Scheduling and moving labor across construction projects sounds simple. But in reality, that couldn’t be further from the truth. It’s a never-ending process that’s nigh impossible to do accurately, efficiently and indefinitely. To make this less of a hurdle, RIVET Work Inc. (RIVET) created a Workforce Management platform tailor-made for...

Design Core Detroit

Plays a Critical Role in Amplifying the Impact of Detroit’s Innovation Community

With over a century of innovation in automobiles, a groundbreaking music scene, amazing architecture and one-of-a-kind fashion labels, DETROIT has long been a place where technical possibility meets great design. Few creative communities truly match the diversity and depth of Detroit’s design roots: a fact well reflected by its designation...

DCI MARKETING

FOSTERS A CULTURE OF INNOVATION FOCUSED ON INVENTIVE SOLUTIONS FOR LEADING AUTOMOTIVE AND LIFESTYLE BRANDS, MAJOR RETAILERS AND CONSUMERS

Even in its earliest history, DCI Marketing was focused on brand-building. Originally known as ColorPrint Products Printing, the company built a name for itself producing window signage for shoe stores. But new opportunities with Cadillac and Harley-Davidson propelled DCI Marketing forward, establishing it as not only an innovative design firm,...

PURPOSE JOBS

The Startup Storytellers

Everyone has heard about Apple, or Meta, or Uber. But what about StockX, or Autobooks, or KLA? When the economy crashed in 2008, it was standard for Michiganders to graduate from school here and find work in another state. Many flocked to tech jobs on the coasts. But in the...

DETROIT’S ECONOMIC RENAISSANCE

The Detroit Development Fund’s 25-Year Journey

DETROIT’S ECONOMIC RENAISSANCE-The Detroit Development Fund’s 25-Year Journey Towards Inclusive Prosperity In the heart of Detroit’s vibrant entrepreneurial landscape, the Detroit Development Fund (DDF) has emerged as a devoted ally for local businesses, catalyzing economic growth and fostering lasting community development. Over the past 25 years, this organization, originally known...

TREMEC

A Tier 1 Supplier Continuously Innovating and Elevating Performance

TREMEC is a leading manufacturer of high-performance, highly engineered propulsion and driveline systems, subsystems, and componentry supporting conventional, hybrid, and fully electrified vehicles. TREMEC is agile and vertically integrated focusing on niche and moderate-volume applications across abroad spectrum of sectors including passenger car, commercial truck, vocational truck, off-highway heavy-duty, off-road...

Newlab

Building the Future of Sustainable Mobility at Michigan Central

Newlab is a global network of purpose-built innovation hubs that accelerates climate and deep tech time-to-market. Newlab provides startups with physical infrastructure, direct investment opportunities, and pilot partnerships to drive meaningful commercialization outcomes and economic development in energy, materials, and mobility. Newlab established its Detroit home in 2023 to enable...

Plug and Play Detroit

Driving the Future of Mobility

A city synonymous with automotive innovation, Plug and Play’s Detroit operation is making waves with its groundbreaking approach to mobility. As a global leader in fostering innovation, Plug and Play has established itself as a critical player in the tech ecosystem. However, in Detroit, the organization is doing more than...

Airspace Link

Pioneering Safe Drone Integration for a Connected Future

Throughout history, the advancement of human civilization has been intrinsically linked to the development of transportation infrastructure. Each era has brought forth revolutionary changes that reshaped our world, our economies, and our way of life. From the expansion of railroads in the 19th century to the rise of automobiles and...

Bamboo

Building a Statewide Ecosystem

Bamboo began in 2013 out of a community movement. It was the first co-working space in Downtown Detroit. The organization’s model has since evolved to develop and operate hubs that serve as centers for entrepreneurship and creativity. When it started, Bamboo borrowed a $5,000 friends-and-family loan and activated a space...

InvestNext

Fostering Growth and Potential

InvestNext is on a mission to transform how investment firms raise and manage real estate investment capital. Founded in 2016 by Michael Gisi, Kevin Heras, and Matthew Attou, this Detroit startup was conceived to revolutionize how the industry operates. What they’ve created democratizes real estate investing and empowers investors to...

Consumers Energy

Powering Michigan’s Future with Reliability, Sustainability, and Community

For over a century, Consumers Energy has been the backbone of Michigan’s energy infrastructure, powering homes, businesses, and industries across the Lower Peninsula. Serving 6.8 million residents with electricity and natural gas, the company is more than an energy provider—it is an innovator driving sustainability and community-focused initiatives that ensure...

MiSide Community Impact Network

Bringing A Theory To Life

East Chadsey-Condon is a multi-cultural community that faces a unique set of challenges – high instances of crime among youth, a large percentage of residents without insurance, limited access to transportation, and low homeownership rates, among others. And yet hope remains as residents report having pride in their community, a...

ANN ARBOR SPARK

Igniting Economic Innovation in Washtenaw County

Established in 2004 through a visionary initiative that included the University of Michigan and other community leaders, Ann Arbor SPARK was created to transform Ann Arbor into a national hub for innovation, business, and talent. Today, it is a catalyst for innovation and economic growth. Ann Arbor SPARK helps drive...

FRANCO

The Power of Relationships, Culture & Innovation Propels Franco to 60 Years of Success

When you think of Detroit and the public relations industry, it may not be obvious at first how much they have in common. But anyone working in the PR industry in the city will tell you both have weathered significant changes over the past several decades. Founded in 1964 in...

DIMO

Redefining Mobility with User-Controlled Digital Infrastructure

DIMO is redefining the automotive experience for drivers and developers across the broad world of mobility and auto. As an open source project and ecosystem, DIMO — Digital Infrastructure for Moving Objects — brings user empowerment to the legacy auto sector. Its mission is clear: to transform the industry with...

M1 Concourse

The Heart of Automotive Passion

Along the legendary Woodward Avenue in Pontiac, Michigan, M1 Concourse is a world-class motorsports and automotive event destination. Spanning an impressive 87 acres, it is a hub for high-speed excitement and unmatched automotive culture. Whether you’re a dedicated car enthusiast, an adrenaline junkie looking for high-speed track adventures, or someone...

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The Publisher

Aaron Cohen

Born and raised in Metro Detroit, it is the honor of my career to bring INNOVATE® Detroit to life. There’s something different about this city. It’s an attitude – a never-ending mission to turn lofty aspirations into reality. To build the world we wish to experience. A spirit of innovation. I’ve been fortunate to witness... click to read more

The Publisher

Aaron Cohen

Born and raised in Metro Detroit, it is the honor of my career to bring INNOVATE® Detroit to life. There’s something different about this city. It’s an attitude – a never-ending mission to turn lofty aspirations into reality. To build the world we wish to experience. A spirit of innovation. I’ve been fortunate to witness... click to read more

Other Ecosystems