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DDB, part of the Omnicom Group (NYSE), is one of the world’s leading and most influential advertising agencies, with 200+ offices in over 90 countries worldwide. DDB has been named Agency of the Year numerous times by the industry’s leading advertising publications and has been recognized by top awards shows, including Effie, Cannes, CLIOs, The One Show, and many more.

DDB Latina Puerto Rico is one of the most successful and renowned agencies in Puerto Rico. Consistently ranked amongst the Top 30 agencies in Ibero-america and recently recognized by DDB Worldwide as one of the Top 10 Agencies in the entire network. In addition, the Cannes Lions Advertising Festival and the Effie effectiveness awards have recognized their world-class campaigns. Today, it is the only agency on the island that has won the prestigious Effie US awards and has been recognized with one of the top 6 most effective ideas in 2022 in the United States.

Amazing things happen when we act at the crossroads of creativity, humanity, and technology.

The full-service agency helps companies quickly identify, create, and accelerate their service offering to meet the needs of their customers, generating direct and quantifiable impact on their business. They have a range of services and expertise across marketing disciplines that is unequal in the Caribbean region. It includes in-house capabilities for strategic planning, brand development, research and analytics, marketing technologies, media planning and placements, account and project management, public relations, and influencer marketing, and all creative services from ideation and design to production management across existing and emerging media.

Talented and Nice

At DDB Latina Puerto Rico, people always come first. They’re the soul of the agency. It takes incredible folks to do excellent work. That’s why everyone who comes through the door is as great as the people already here. It’s also why we constantly strive to build diverse teams where everyone brings something unique because you can’t make the unexpected if you only work with the usual suspects.

Unexpected Approach

Unexpected ideas are the best. This means, ideas you can’t anticipate, ideas you don’t see coming. The thing that catches you so off guard you just can’t look away, can’t help but notice. And the only path to producing genuinely unexpected works is through creativity; creativity that is foreign, surprising, and interesting enough to cause jaws to drop and sales to soar. It’s having the fresh perspective and raw energy to bring something into the world that nobody has ever seen. We’re talking about the courage to shake things up and maybe even tear a few things down and knowing that what most would call the finish line is where the real work starts.

Clients that Rock!

DDB Latina Puerto Rico’s client roster is diverse and showcases the company’s ability to handle various industry challenges. They have experience working with industry-leading retail clients such as Walmart, world-renowned brands like T-Mobile, L’Oréal, and McDonald’s, and local iconic brands such as Cervecera de Puerto Rico and Destilería Serralles. The company is considered a top choice for clients looking to scale efforts and navigate today’s fragmented media market in an integrated manner.

An integrated approach to content distribution

As the media landscape changes and consumer habits become increasingly complex, agencies must address their clients’ business, creative, and strategic challenges. DDB’s answer has been to build a highly agile ‘always on’ model. This innovative approach allows the agency to stay ahead of cultural shifts and adapt to the ever-changing media and advertising landscape, with intelligence always at the core. This approach permits the delivery of best-in-class creative solutions, eliminates redundancy, and provides sustained integration across essential agency functions and partners—with the speed, efficiency, intelligence, and creativity that the modern marketplace demands.

Above all, this new model recognizes that all client’s needs are different, which is why each client’s team is custom-tailored according to their multifaceted needs and objectives.

Technology and Innovation at the service of brands
The agency leverages the latest technology to provide data-driven insights and personalized customer experiences. Services offered include programmatic advertising, customer data management, website optimization, email marketing automation, and social media management. These technology solutions help clients streamline their marketing processes, improve audience targeting, and increase engagement.

From Creation to Production

Their production area has two fully equipped studios designed to meet the needs of various types of shoots, such as photography, videography, and live streaming. These studios are equipped with state-of-the-art cameras, lighting, and sound equipment to ensure the highest quality productions. In addition to the studios, the agency also has editing rooms equipped with the latest software and hardware for post-production. These facilities allow for the efficient editing and refinement of the footage, ensuring that the final product meets the highest quality standards. Furthermore, the agency has audio editing suites designed for audio post-production. These suites are equipped with professional-grade equipment and software, allowing for the creation of high-quality soundtracks that complement the visuals of the project. With these resources, the advertising agency can provide a full range of in-house production services, ensuring that projects are completed efficiently and to the highest standards.

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