CHOOSE NEW JERSEY

New Jersey, a hub for entrepreneurs and multinationals alike, is located in the most highly connected region in the U.S., with all the assets and accessibility any business needs

INNOVATIONS

OF THE WORLD

FOR TODAY'S BIG THINKERS
INNOVATE New Jersey

As Featured In:

INNOVATE® New Jersey Vol.2

INNOVATE New Jersey

As Featured In:

INNOVATE® New Jersey Vol.2

Choose New Jersey is New Jersey’s leading nonprofit economic development organization. We stimulate job creation and attract capital investment with the aim of growing New Jersey’s economy. We market New Jersey globally as the most ideal state in the U.S. to live, work, and play, and we guide businesses in establishing or expanding operations here. Our staff, supported by a network of state agencies and private partners, provide free, confidential assistance to guide companies in establishing operations in New Jersey.

WHY NEW JERSEY?
New Jersey offers the best combination of what people value: excellent education, entertainment, arts and culture, a top state to raise a family, and the ideal place to relocate or expand a business. We are in the heart of the country’s most important economic corridor, with unrivaled infrastructure to support commerce and one of the nation’s most diverse, educated, and skilled workforces. We have the country’s top-ranked public school system, some of the best universities in the world, beaches and mountains waiting to be discovered, and small towns and cities with vibrant arts, sports, entertainment, and food scenes. We don’t just talk about values like opportunity, prosperity, and liberty — we lead with them with some of the strongest laws in the country protecting women’s reproductive health, LGBTQ+ rights, and paid family leave.

OUR WORKFORCE:
New Jersey’s diverse, highly educated, skilled workforce is one of our state’s greatest strengths. We are home to one of the most educated workforces in the nation – over 40 percent of our workforce graduates from college with a bachelor’s degree or higher, nearly 10 points above the national average. New Jersey has a rich tradition of bringing some very big thinkers to the world. We have the highest concentration of scientists and engineers per square mile in the U.S. It’s no wonder New Jersey is known for being home to some of the world’s biggest and brightest thinkers.

OUR INFRASTRUCTURE:
New Jersey is home to Newark Liberty International Airport, one of the nation’s busiest airports with unrivaled international nonstop destinations. Our combined regional airports – Newark Liberty International Airport, John F. Kennedy International Airport, and LaGuardia Airport, create the #1 regional airport system in the country, servicing approximately 600 nonstop destinations, and Philadelphia International Airport is easily accessible. We also have the busiest maritime port on the east coast, the highest railroad density in the U.S., and thousands of miles of highways. Our extensive mass transit system includes NJ Transit, PATH, and Amtrak trains and makes for a robust transportation network. We move people and goods better than anywhere else. With state-of-the-art facilities, New Jersey is one of the fastest-growing hubs for logistics and distribution. Our dense network of highways and rails connects us to nearly 60 million consumers – almost one-fifth of the total American population – within a 250-mile radius.

QUALITY OF LIFE:
New Jersey consistently ranks #1 for its public school system, #1 for early childhood education, and is the #2 state to live in. Here, you are never more than two hours away from beaches, mountains, small towns, cities, farms, lakes, museums, theaters, sports, and more — including a thriving and diverse food culture.

Home to all four seasons and vast geographical diversity, New Jersey provides exciting recreational opportunities, such as rafting, skiing, hiking, surfing, golfing, and more. Our food culture is driven by our rich immigrant communities, agriculture industry, and the world’s highest density of diners. New Jersey also has many thriving downtowns full of art galleries, performing arts centers, unique shops, restaurants, and other cultural attractions. Sports are also a key component of New Jersey’s thriving entertainment scene. Our state is home to major league football, soccer, and hockey teams.

VALUES & DIVERSITY:
New Jersey is proud to be the fourth most diverse state and home to the second largest population of foreign-born residents in the United States. New Jersey values women’s rights and recently reaffirmed those values by codifying a woman’s right to reproductive health care. We value families, offering one of the few state-level paid family leave programs with up to 12 weeks of paid leave. And New Jersey has some of the strongest anti-discrimination policies to protect people of different sexual orientations and gender identities. We allow transgender individuals to amend their birth certificates to match their gender expression and were the first state to mandate the inclusion of LGBTQ+ history in public school curriculums.

SERVICES:
If you are interested in relocating or expanding your business, start with Choose New Jersey. We will ensure a streamlined process from planning through move-in. Our free, confidential services include market intelligence, site selection assistance, state resources information, introductions to public and private partners, and public relations support. Need labor data or information on state incentives? Want to collaborate with higher education experts or connect with service providers? Looking for a property that meets your requirements? We can assist with it all. Visit choosenj.com to learn more.

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