“OUR PASSION IS TO HELP COMPANIES GROW. OUR HIGHEST INTENT IS TO FOSTER A STRONG SERVICE PHILOSOPHY THAT ENSURES OUR CLIENTS ACHIEVE THE SUCCESS THEY SEEK AND DESERVE. WE WANT THEM TO DO WELL BECAUSE WE WANT OUR ECONOMY AND SOCIETY TO DO WELL. IT’S A WIN-WIN.”– CARLOS COBIAN, FOUNDER AND CEO, GRAVITAL AGENCY
Carlos Cobián is a purpose-driven, accomplished entrepreneur and philanthropist recognized for creating innovative, successful businesses in Latin America and working tirelessly to make a meaningful, positive impact on Puerto Rico’s entrepreneurship ecosystem and economy.
Carlos became an entrepreneur at a young age by selling candies out of his parents’ garage. In 1995, after noticing that brands were struggling to reach young consumers, he co-founded Empire Entertainment, Puerto Rico’s first youth experiential marketing agency.
Between 1995 and 2006, Carlos consulted for leading global brands such as Toyota, Pepsi, Bacardi and Hilton Hotels. In 2003, he co-founded Wireless Idea, a pioneer in the use of mobile devices as a marketing and content monetization tool for brands, reaching users in 17 Latin American countries.
In 2014, Carlos founded Cobian Media, a progressive media and event company that develops platforms for personal, professional and economic growth. Its events have been featured in The New York Times, Forbes, NBC News, The Guardian, Inc and The Huffington Post. Also in 2014, he launched Gravital, a performance-driven digital marketing agency and consulting firm focused on helping companies grow in a global marketplace.
Carlos is known for his inventiveness, perseverance and resilience. He has championed entrepreneurship and economic development in Puerto Rico through economic crises and devastating natural disasters as well as a string of personal trials. In 2020, he founded Fields of Joy in memory of his late wife, a fervent child advocate and anti-bullying activist.
Carlos is a dynamic and insightful international keynote speaker in the areas of entrepreneurship, leadership, innovation, marketing, business ecosystem development and corporate culture. He has been featured as the headline speaker at events held by companies such as Walmart, Assurant, Banco Popular, AstraZeneca, The Clorox Company, Abbott Laboratories and Janssen Ortho. He also shares his expertise through social media videos on Carlos Cobian Live.
Carlos is the founder and former president of Entrepreneurs’ Organization of Puerto Rico. He has received numerous awards for his outstanding performance as an entrepreneur and transformational leader, including the Puerto Rico Chamber of Commerce’s Zenith award for “Businessperson of the Year.” Forbes describes him as “a leader in the new Puerto Rican creative economy.”
