When there is an understanding of the essence of words and terms, it is possible for one to achieve what he or she intends to achieve. Thus, supported by the concept of simple, Air Promo embarked on its journey of evolution and expansion.
The secret to evolve through simplicity comes from a basic lesson in interpretation: simple means obvious, what is at the foundation of everything that exists, but to see simplicity one must strip away complications.
The first of the great lessons in understanding that comes up in these 13-years of Air Promo’s journey is definitely simplicity! It comes from a deep observation of its primary raw material: humanity and relationships.
We are a diverse team made up of people who grow together with the business and share values and clear directions for organizational culture. Thus, simplicity is found in discussing, correcting and reviewing, always guided by interpersonal respect, the simplest and most valuable resource that successful relationships have in common.
The reflection of this approach overflows and generates the realization of long-lasting relationships of great success! Today, Air Promo is the largest agency in the southern region of the country concerning job volume, and it counts on major brands in its client portfolio, including Grupo Boticário, Volvo Group, Ligga Telecom, Arlequim Technologies, Smart City Expo Curitiba, Solinftec, Banco CNHi, Universidade Positivo, Enaex, among others
An important point about Air Promo’s evolution lies in the clear understanding and sharing of its purpose as a live marketing and brand activation company, which is to fulfill people’s dreams through brand experience. And these brands need a stage to become real: Planet Earth.
It is on this planet that the conditions are found not only to idealize but also to make it happen; and by understanding this, the agency began to strongly contribute to playing its part in building a healthy and sustainable ecosystem. Physically, it maintains two operational units: the Agency, with its experts in serving, planning, and creating; and the Operations Center, focused on producing, storing, and dispatching dreams. All of this structure operates under the guidelines of reducing, reusing, recycling and rethinking; in addition to promoting programs and attitudes such as the use of clean energy implemented in our headquarters, recycling programs, composting system, courses and instructions, so that everyone is involved in the process.
The path to making all this possible is not easy, but it is simple! The unity and commitment to a better and healthier world are no longer a choice, but a necessity. The intention is to be part of this evolution and prove that simplicity can become INNOVATION. Everyone can walk together!
