ELEVATOR PITCH
Advance Realty Investors’ narrative began 40 years ago, when Peter J. Cocoziello developed a small office building in West Orange, N.J. Since then, Advance has grown into one of the most innovative and respected real estate investment, development and management companies in the Northeast, with a diversified, 15-million-square-foot portfolio including residential, industrial, retail, mixed-use and Class A office properties.
Throughout this journey, Advance has learned that building a successful real estate company is far more than just blueprints and rent rolls. What Advance prides itself on is the ability to create strong communities within our properties while re-imagining the lifestyles of tomorrow.
OUR STORY
Today, Advance remains active in the office sector across New Jersey, but now incorporates various mixed-use elements into our properties to suit the needs of today’s progressive clients and tenants. The company’s extensive experience in the research and development sector provided the opportunity to acquire a former Sanofi pharmaceutical campus in Bridgewater, NJ in 2013. Advance has successfully revived the 800,000-square-foot campus, now known as The New Jersey Center of Excellence, into a thriving Research & Development hub for tenants of all sizes. This repositioning strategy was designed to enhance the campus’ appeal to the modern workforce. Today the campus is home to high-profile tenants including Nestle Health Science, Ashland, Kashiv, Nevakar and Avantor.
Advance continues to be active in New Jersey’s booming luxury apartment sector with successful endeavors in the Town of Harrison and the City of Hoboken. Offering easy access to public transportation and short commutes into Manhattan, both communities are ideal for millennials and other busy professionals seeking the conveniences of an urban environment outside of the big city.
In these competitive markets, Advance has been diligent in differentiating our properties from others by incorporating creative and unique amenities as well as stylish design elements. In designing for today’s generation, Advance focused on collaborative amenities such as fitness centers with dedicated workout areas and Peloton bikes; community working spaces; private dining and wine tasting rooms; game rooms with golf simulators and multiple lounge areas both indoors and outdoors.
At Steel Works and Cobalt Lofts – Advance’s premiere rental buildings in Harrison’s burgeoning Riverbend District – all units come outfitted with built-in smart home technology, including Amazon Echo Dot systems, pre-wired speakers and the Samsung SmartThings HUB.
Advance has also been at the forefront of the state’s rapidly evolving retail sector, which has been transformed seemingly overnight by the rise of Amazon and other online shopping outlets. This coupled with Advance’s hard work and diligence has brought successes at Paramus Crossroads located in Paramus, NJ, The Shops at Ledgewood Commons in Roxbury Township and Windsor Center in East Windsor – all of which have been transformed from traditional suburban plazas into dynamic, walkable lifestyle retail centers.
At each of these retail destinations, visitors are offered a wide range of options including shopping, dining, wellness and recreation. Where most would agree that today’s retail future can be challenging, Advance continues to adapt and reinvent these properties by pursuing a mix of tenants that provide New Jerseyans with a vibrant and dynamic shopping experience.
Additionally, Advance has undergone a rapid expansion into New Jersey’s thriving industrial sector with over eight million square feet in the current project pipeline. The Linden Logistics Center, a former brownfield, is being transformed into a 4.1 million square foot logistics center – the largest industrial development in the Port of NY/NJ area.
Advance is also developing a 3.3 million-square-foot industrial park in Logan Township, NJ which will cater to the quickly evolving southern New Jersey Submarket. These large-scale projects, along with other recent industrial acquisitions in Pine Brook and Mahwah, illustrate the demand for this sector and the growth outside of the traditional New Jersey Turnpike corridor.
The commercial real estate climate is perpetually in flux, and to be successful one must embrace change and adapt quickly. Advance has done just that by reimagining real estate for four decades and has never been more excited about the future of its organization and the opportunities that lie ahead. Advance believes that progressive thinking combined with its deep-rooted experience will ensure future success in creating innovative, high-quality business environments and living communities suited for tomorrow’s complex needs.
