ABBY AYOUB

CEO, OPTICAL ACADEMY

THOUGHT

Leader

AN INNOVATOR OF INDUSTRY
“REVOLUTIONIZING AN ENTIRE INDUSTRY DID NOT HAPPEN OVERNIGHT. DECADES OF LEADERS AND INDUSTRY MONOPOLIZERS MADE THIS ALMOST IMPOSSIBLE: CHALLENGE ACCEPTED.”
INNOVATE New Jersey

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INNOVATE® New Jersey

Every business that I’ve poured my heart into was founded on the idea of adding value and convenience to everyday life. I saw a problem, found one million ways to fix it, and stayed laser focused on the solution even when it didn’t make sense to other people. To do this I needed to master a few things: time, nature, and leadership.

Time is the most expensive asset. It’s important to maximize the time you have in a day. Valued time not only for your business but for yourself, family, and friends. What’s even more important about time well spent is time not well spent. There will always be good days and bad days. Your bad days should never drag on longer than a night. Wake up the next day, take a deep breath, look or be outside, and keep it moving. Your mindset is everything. Do not dwell- the world owes you nothing!

Nature is a guide to all. Look up and around- The sun shines and the night comes. It rains and it dries. The consistency I have found in nature taught me that no matter how much effort you put in to try to change the cycle of the moon or the sun, some things just are the way they ought to be. Not everyone you meet will share your passion and understand your mission. Be upfront with your intentions, what’s on your mind, and what you want or need to be able to deliver your mission. If something goes against your nature- do not let it in.

Leadership is the commitment you make to yourself and everyone who has believed or doubted your mission. It’s the heart and soul of what you are trying to accomplish. There is no turning back when you’ve made this devotion. Who you choose to join your journey is very important. Remember- energy cannot be created or destroyed, it can only be transferred.

These philosophies help me be unapologetically myself. Be you! Absolutely do not fake who you are and what your mission is. You must always say what you need to say and do what you need to do to evolve and stay focused on the forefront of innovation.

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