Something has changed in the last two years in Puerto Rico, and we are not talking about the pandemic. J. Walter Thompson, a pioneer agency in strategy and creativity, merged with Wunderman, a leading agency in data and technology. In 2019, Wunderman Thompson Puerto Rico was born, an agency that uses data and technology to create ideas to help brands grow in Puerto Rico and abroad.
Member of the Wunderman Thompson global network, this marketing communications agency located in Guaynabo, Puerto Rico, is part of the global giant of communications companies conglomerate, WPP Group. “For the second year in a row we are one of the top three agencies in the island, partnering with brands with big ambitions”, said Facundo Paglia, Chief Creative Officer.
Facundo Paglia, CCO
“Once we partner with an organization, we do it all the way. We offer them from strategy, ideation to production services to help them achieve their goals”, affirmed Carlos Laureano, CEO. “We are part creative agency, part consultancy and part technology company; we see ourselves as true business partners”, commented Paglia.
Wunderman Thompson Puerto Rico has developed a solid base of local clients and now they are expanding internationally. Proof of this, is the latest campaign they developed for Unilever in Egypt in which they created an interactive experience in partnership with the existing platform “City Walks” for people to virtually walk and explore streets in big cities – but added an additional feature that enables viewers to walk as a man or woman. “We wanted to spark conversation and inspire real behavior change by giving men the opportunity to experience the harassment women face simply walking down the street”, added Paglia.
Another milestone achieved by the agency recently was the new campaign for InvestPR. The first brand awareness campaign for Puerto Rico as a business destination. “It’s a great example of the kind of collaboration we like to have with our clients. We developed from the strategy to the overall message, even the sector specific executions, working hand to hand with them”, commented Laureano. The campaign was a huge success, receiving multiple awards in the Economic Development Awards.
Wunderman Thompson also encompasses shopper marketing, ecommerce, social commerce, and experiential marketing, for example, for Liberty Mobile. An activation during the pandemic for the company that acquired AT&T recently, won several awards last year. “We had to innovate and find new ways to create touchpoints between the brand and the people”, said Laureano. The agency is also in charge of digital activations for Ford in Puerto Rico and the Caribbean.
“We’re excited by the potential for Wunderman Thompson Puerto Rico generally. We’re thrilled to be working with local and international brands. It’s not only about broadening our offer, but also taking part in what we believe is shaping the future. I can’t wait to see what our team can do”, concluded Paglia.
