For over two decades, the hand sanitizer industry has made little to no improvement becoming an antiquated and commoditized industry.
We are a digitally native brand that has set out to change the industry. We believe hand hygiene should be fun, convenient, cool, and pleasing. At Touchland, we have created a fashion-forward, innovative hygiene solution that takes care of the skin and provides a refreshing sanitizing experience.
We have redefined the way people see hand sanitizers by creating a product that not only meets its main functionality, sanitizing, but also delivers superior skincare benefits to the skin and a great user experience.
In order to make a positive impact in the world, we also created a social initiative called Touchlives. We dedicate a portion of our profits to send our sanitizers to developing countries where hygiene is crucial to survive.
By listening to what people were complaining about, we were able to see the weak points this industry’s product had: strong alcohol smell, sticky residue, drying experience, and lack of design, just to name a few. Our formula is not gel or foam, like the majority of hand sanitizers. We have developed a liquid based, deep-hydrating, fast-absorbing, and non-sticky formula with 6 essential ingredients that are safe and clean for your hands, keeping them soft, clean, and smelling great. Each Power Mist contains 500 sprays, which means up to 20 times as many doses as a regular gel pocket-sized hand sanitizer.
Positioning the Touchland brand within the Millennial and Gen-Z generation has brought an incredible market response, which has led us to have really high customer engagement. We have built a community of Millennials and Gen-Z who were looking for more than just a commodity product. No one was listening to them, so we did!
Although Touchland launched 11 months ago, we have been overwhelmed with support and love from many beauty bloggers and beauty editors. Despite being a young startup, Touchland has been featured in many media outlets like Forbes, “How Touchland is Giving Hand Sanitizer a Makeover Fit For The Age of Instagram”; or HuffPost, “The Nespresso or Nest of Hand Sanitizers On-The-Go and At Home or Commercial Use,” among others. We have proudly created a product that stands out in its design, formula composition, and customer experience.
In order to make a positive impact in the world, we also created a social initiative called @ touchlives. We dedicate a portion of our profits to send our sanitizers to developing countries where hygiene is crucial to survive.
We want to become the pioneer and innovator in the personal care industry by creating revolutionary solutions that improve user experience through design, formulation, and technology. We’re working hard on new product releases that will make life easier, happier, and healthier.
