TIM was the first operator to offer 5G coverage in all 75 neighborhoods of the city of Curitiba. As of August 2022, more than 85% of the population is connected to this new technology. However, it is natural for the operator to be a protagonist, as it is the market leader in the capital of the state of Paraná, since the beginning of its operations in this state.
The historic moment of 5G arriving in the city was marked by a major event held at MON building and, simultaneously, at nine other key locations in the city, including Estufa Jardim Botânico, Portal Polonês Mateus Leme, Obelisco Praça 19 de Dezembro, Espelho D´Água Praça 29 de Março, Ruínas Lago da Ordem, Torre do Cronômetro do Parque Náutico, Rua da Cidadania Boqueirão, Rua da Cidadania Portão e Rua da Cidadania Pinheirinho.
Curitiba has also been chosen as the Brazilian capital for the development of the “Cidade 5G (5G City)” project. In this project, TIM is working with the concept of a “smart city”, based on the implementation of the new network. In terms of security initiatives, mobility, technological evolution and improved user experience, 5G is a key differentiator. In April 2022, the operator activated the first 5G antennas in the state of Paraná as part of a pioneering test. The installation of the equipment has been carried out in the areas of Barigui Park and Iguaçu Palace.
In 2023, the operator began to expand TIM UltraFibra, reaching Paraná and carrying out the largest simultaneous launch ever in the Brazilian broadband market, both in terms of the number of new cities covered and in increasing capillarity. This is a new stage in the state. It aims to increase the operator’s share of the residential market.
Innovation
In July 2022, the capital of the state of Parana has been selected to inaugurate the first store of the future in the south of the nation, in the Park Shopping Barigui. Based on experience, the point of sale consolidates the omnichannel concept, where customers have the opportunity to try out accessories and smartphones, as well as devices for the connection of the home through the Internet of Things.
It was also in Curitiba, in December 2022, that the first store in the country was inaugurated with the new TIM concept. This concept brings together services for individuals and companies in a single point of sale. Located in the Santa Felicidade neighborhood, the store is entirely focused on the customer experience. It is an open, modern, welcoming and comfortable place, with the latest equipment and devices, spaces for chatting and coworking, with Wi-Fi and tablets.
Leadership
The market leader in Paraná, with a market share of 51.5% and more than 7-million customers, TIM is also the leader in 4G coverage, with a presence in 100% of the 399 towns in Paraná. TIM is also working on the expansion of the largest 5G coverage area in Brazil. At the end of 2023, the operator already had 209 municipalities connected to its 5th generation network, reinforcing its commitment to quality of service and its leadership in 5G. TIM has more than 7,000 antennas, which represents almost 50% of the 5th generation equipment licensed in Brazil, according to Anatel.
The operator was recently awarded the title of “Consistent Quality” from Opensignal, which distinguishes the frequency at which the user experience meets the requirements of the most demanding applications. Furthermore, TIM is the leader for “Alcance 5G” (5G Reach) and “Disponibilidade 5G” (5G Availability).
