> The Underdog

A Management Consulting Firm That Implements Innovation Strategy and Creative Marketing

The Underdog is a management consulting firm that implements innovation strategy and creative marketing to establish your company as the top dog authority.

We combine global experience and high intellectual capabilities with creativity and commitment.

The most common context for strategy is growth, and there is no shortage of consultants that will eagerly tell you how to grow your business.

But unlike those consultants, The Underdog partners roll up their sleeves to work alongside your team to develop and execute on the strategies. Our approach involves rigorous research, creative marketing and data analytics.

Olga Sinnreich started The Underdog in 2018 as a marketing and strategic branding agency. With Lacramioara Schulte auf’m Erley, Ph.D. joining the company, The Underdog became an innovation consulting firm.

Our company consults mid-size businesses and organizations on

  • Innovation strategy;
  • Marketing strategy;
  • Entrepreneurial strategy;
  • Strategic pricing;
  • Data modeling and data analytics;
  • Product commercialization;
  • Customer acquisition;
  • New revenue stream development;
  • Brand positioning


Olga Sinnreich, MBA

As a recovering communist, Olga considered management consulting an evil capitalistic profession. But things changed when she made her first step onto American soil in 2009. She immediately discovered her talent in getting people’s attention and capitalizing on it. Arguably, people paid more attention because they were trying to figure out her Slavic-with-a-sprinkleof-Jersey accent. Some say they hear it even through her blog.

Olga relies on strategic creativity, enjoys analytics and has no problem expressing her opinion at public events, interviews, and social media. So far, no evidence of her being unreasonable has been scientifically proven.

She holds a Master’s degree in Linguistics from Donetsk University, Ukraine and an MBA with a concentration in Finance from University of Florida.

Lacramioara Schulte auf’m Erley, Ph.D., MBA

Lacramioara committed to making the lives of businesspeople easier when she gave herself the nickname Q. This decision alone is the best illustration of her ability to simplify complex, sometimes painfully unattainable problems into simple and creative solutions.

As a pretend thought leader, Q has struggled to keep a straight face while posing for this picture. But as an entrepreneur who has started multiple businesses, she sacrificed for the significance of a power pose and a good first impression.

Q’s natural abilities include seeing the science in entrepreneurship and the entrepreneurship in science.

She has a Ph.D. in Chemistry from University of Florida and an MBA from MIT. She has since vowed to never get another advanced degree.

The Underdog

+1 305-496-6677
4203 NW 15th Place
Gainesville, Florida 32605, US

Submit your Innovation Story

Join and network with a global community of innovators  by sharing your success story with the world.



Our promise: we dislike spam as much as the next person, and promise never to break your trust in us. We will never sell data – this is only used for the INNOVATE® Newsletter