We are a data-driven Influencer Marketing agency with expertise in TikTok, Instagram, and YouTube. We
manage Influencer Marketing campaigns from A to Z: starting from selecting the right KPIs for the client,
identifying the best influencers, making all the creatives and, finally, managing the overall campaign, and
creating an in-depth report.
The Influencer Marketing Factory started its activity in 2018 when co-founders Alessandro Bogliari and Nicla Bartoli decided to create their first Influence Marketing agency after years of experience in the field, as well as B2B and B2C growth marketing, corporate and reputation management. They combine together a creative and data-oriented approach, in order to provide to each client a great integration of both the creative aspects and the importance of insights to track the effective digital ROI and earned media value for each campaign.
Completely bootstrapped, the duo started fostering strong relationships with niche lead generation websites and invested heavily in SEO. This strategy brought the agency – in only a few months – to successfully acquiring 70+ clients including major brands such as Sony Music, Universal Music, Snapchat, and Google.
With a lean management strategy and mostly remote independent contractors, the agency has been able to run faster compared to competitors and offering better deals. With a simple structure in place, The Influencer Marketing Factory is able to quickly identify blue ocean markets such as TikTok, and becoming one of the top TikTok Influencer Marketing agencies in the world, helping music labels, apps, and beauty companies to increase awareness thanks to viral hashtag challenges and catchy videos.
A lot of marketers find it challenging to calculate the accurate ROI of an influencer marketing campaign. Thanks to our expertise and tools, we are not only able to calculate it, but also to provide to our clients extensive reporting, analytics and metrics for any of our activities. For example, if our client’s main goal is to drive users to an eCommerce website, we will track all visits, clicks and custom promo codes used during the campaign. In this way, our clients have a clear funnel that showcases how many users we have reached, how many we engaged, how many became leads and – ultimately – how many bought the products.
In terms of process and approach, firstly we need to understand our client’s goals and KPIs and what would they like the outcome to be for their Influencer Marketing campaign. Secondly, we focus on the company’s target audience asking who are the current and potential customers. Only after that, are we able to match the brand’s audience with the relevant influencer. Our clients have full access to the Influencers’ target demographics and can see which ones are the perfect ones for their campaigns.
Finally, we manage the campaign and we report on the results, earned media and any other important metric.
Started in Miami, FL, the agency is opening now a new office in New York, NY and already has satellite offices in Milan, Italy and Copenhagen, Denmark. The team works primarily on Trello to manage daily tasks, Slack to communicate internally and all the Google Docs suite to organize work.
