> TAG8

THE NATURAL: CREATIVE, ENTREPRENEUR AND INNOVATOR

Andrew Franks is a natural marketeer, creative and entrepreneur.

The purpose of design, ultimately, is to improve the quality of life for people and the planet.

He is the founder of TAG8, a fast-growing, purpose-driven, growth consultancy, obsessed with performance.

Andrew has spent the last decade helping leading organisations and brands to innovate faster and smarter.

Whether via brand-led innovation, design thinking, strategy or creative content, he builds meaningful and sustainable brands for the future.

Tag’s mission is to support South Africa’s smartest entrepreneurs. By combining entrepreneurial, creative and digital smarts they build sustainable brands for the future.

The model is to TAG in and TAG out of businesses and bridge the gap between strategy and performance.

As a team of digital experts, strategic thinkers, marketing specialists, project managers and creative problem solvers.

"Part of being optimistic is keeping one’s head pointed towards the sun, one’s feet moving forward.”

- Nelson Mandela

Tag brings ‘ human capital, marketing smarts, with insight, experience and active involvement from industry captains.

From Adventure to Botanicals, Fintech to Renewables and Wine to Wellness they are on a mission to build purpose-driven brands.

Andrew’s career began as a creative at Ogilvy Cape Town, then London and he has since worked on an extensive range of brands across the globe, from the UK, US to Africa. If asked about his strengths, Andrew would rather give you an example of them at play in his creative life, than rattle off some generic bullet point list. The example of his strengths and capacity for innovation is as follows:

‘It all started with The ‘Impressions of Africa’ Art series and Hand of Africa, a famous art piece Andrew curated for Madiba and the Nelson Mandela Children’s Fund.

The work featured an imprint of his right hand, which curiously formed the shape of Africa in the centre.

What may have seemed like a coincidence at the time, became a powerful symbol of our continent’s strength, dynamism and ingenuity – and the perfect reflection of Madiba’s amazing character.

The Hand of Africa woke Andrew up to his calling: To partner with people and brands in making a purpose-led difference.

From SOLA’s renewable energy for Africa to Ships for Africa with Nautic to working alongside the Shuttleworth Foundation in inspiring African youth through maths, science and technology. There’s also his own brands, namely Navigator Africa and The Natural Africa.

Andrew’s business endeavours and body of work carries with it a gold thread of innovation and the desire to leave a lasting positive impact wherever he goes.

The future of innovation is no longer in the hands of the scientist, artist, or designer working alone in a lab, loft or studio…
It is a creative, collective, humanist enterprise that seeks to find new solutions to the problems of our planet and its future.

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