STEVE PINTO

CEO, NEW REALITY & CTRL ROBOTICS

" I FEEL THERE’S STILL A MUCH BETTER WORLD FOR EVERYONE WAITING , IF WE SOLVE BIG PROBLEMS WITH BETTER TECHNOLOGY."

- STEVE PINTO, CEO, NEW REALITY & CTRL ROBOTICS

Jobs are changing and evolving faster than anyone expected and humanity needs to embrace technology to accelerate for the better. People need more tools to upskill themselves out of poverty and away from the jobs robots will take.

My vision is to create the tools to upskill humanity faster and cheaper through VR, and for CTRL to make the physical automation revolution better for everyone involved.

I have been an entrepreneur since the age of 16, I only ever had one real job in my life for a very short time. For the last 13 years I was a serial entrepreneur until I aligned my attention and focus into technology for the last eight years. I’ve always tried to learn as much as I could about each industry I found myself in, and constantly leverage tech to make business better constantly. I feel there’s still a much better world for everyone
waiting, if we solve big problems with better technology.

Connectivity and speed are the catalyst for rapid growth in the industry right now. I believe that 5G and better networks will rapidly improve all the technology to be better.

I think life and the person you are is a collection of many memories that shape you as a person. So I don’t have a particular moment or memory that stands out, I have enough to finish the rest of the book, but will rather save the paper.

As a company, we do a lot of firsts in our industry in our regions, but we are still out there chasing every day for the achievements we aim for. A problem without a solution is what inspires me.

As for the biggest challenges I have faced, anyone who has ever run a startup will say there is a new challenge every day. When you start anything there is always the unknown, the risk and desire to find out. It’s our natural curiosity. So we’ve struggled so much, with so many things. The next challenge will always be bigger than the last, we like it that way.

Our method for all our challenges is simple, we get the best people we have in a room, discuss and plan. Break up the tasks into the smallest parts, divide them up and get the job done.

“Empty your mind. Be formless, shapeless, like water”

- Bruce Lee

My Perspective on Innovation
Innovation is not as hard as it seems. Have an open mind, surround yourself with the best people and take on big problems with well-tested ideas. That’s pretty much it. Don’t be scared to “innovate” (break things, fix them, learn, share, try, fail, try again), and embrace it.

Advice & Best Practices
Be ready to work hard and dedicate a lot of time to your journey. Only people who stop trying truly fail. So on your way to the top know the road is long, it’s hard, and obviously it’s not easy. If it was easy everyone would do it, but remember the view from the top is better than the picture you send to the bottom.

The Future of Innovation
We need a world that isn’t scared of technology. We need to build tech that’s truly useful and beneficial to society. There are many things that we could improve on the way there. I see a world where people have access to any learning they want regardless of their income level, and also a world where people do the jobs they want to and not what they need to. Bad jobs should be done by machines and people should have the ability to choose anything they want to do in society.

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