Sportsdigita’s story begins with CEO & Founder Angelina Lawton. Her career in sports began in 2008 with the NHL’s Tampa Bay Lightning as the Senior VP of Corporate Communications.

Anything with a Lightning logo on it was fair game under Lawton’s leadership. It was during her time with the Lightning that her team created the first- ever in-house creative agency for a professional sports team. After witnessing the success she had with that decision, she gained the confidence needed to start her own business.


Taking risks, Lawton founded Sportsdigita in 2011 with her experience at the Lightning top of mind driving her vision. Sportsdigita’s cloud-based presentation platform, Digideck, is now used by over 350 sports and enterprise organizations worldwide and is growing every year.

Digideck is helping organizations sell experiences, transforming their sales into an immersive, media-rich, interactive conversation. If you have something to sell and a story to tell, you are a great fit for Digideck.

Lawton’s vision and commitment to technology comes during an exciting time for the industry: “The technology industry has limitless potential especially given the growing emphasis organizations are putting on their Digital Footprint,” Lawton says.


Lawton has been recognized for her leadership and entrepreneurial spirit, receiving many awards and accolades since founding the company. Lawton’s most prestigious recognition came in 2018 when she was named to Forbes’ List of the Most Powerful Women in US Sports among the likes of Serena Williams, Billie Jean King, and other icons. Most recently, Lawton was awarded the 2019 Silver Stevie Award for Women in Business in the category of Female Entrepreneur of the Year – Business Products. Lawton is also a Cynopsis Media, EY Entrepreneur of the Year, and Eureka! Innovation Award winner, among others.

About The Technology
Sportsdigita’s Digideck has revolutionized sales enablement for organizations leveraging its suite of features and functionality. The experience starts with the creation of a “Master Deck” that Sportsdigita’s interactive design experts help to create and tailor to each client’s brand standards.


Each presentation functions like a website, but with extreme ease of use while providing a visually dynamic experience. Because Digideck is cloud-based, clients can upload an unlimited amount of rich multimedia such as videos, motion graphics, animated GIFs, and high-resolution images to bring their story to life and leave a lasting impression.

Sportsdigita’s innovation in technology allows for advanced reporting and analytics. Each organization can monitor and measure the effectiveness of their content through real-time alerts that will trigger each time a presentation is viewed and indicate how much time is spent on each slide or chapter. This provides actionable insight into what parts of each presentation prospects are the most engaged with and equips sellers with the necessary information needed to follow up with highly targeted, personalized messaging. Further optimization is gained through Digideck’s open API which allows for CRM integration driving greater sales adoption and automation of creation processes.

Looking to the future, Sportsdigita is positioned to help catalyst the Digital Footprint of its clients, which will be imperative to the next 5–10 years and beyond. With the constant evolution and proliferation of technology, Sportsdigita is poised for continued growth with the success of Digideck while influencing sales enablement best practices for clients on a global scale.


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