Innovating New and Better Ways for Consumer Product Good (CPG) Sales Leaders




Shelvspace is an enterprise software company that is innovating new and better ways for Consumer Product Good (CPG) sales leaders to manage their products on retail shelves.

The big idea started with a small team and a simple belief that an industry as big as CPG/Retail deserved something better than clunky and fragmented data and tech. That idea over five years turned into a market-leading software and approach called “Predictive Retail Execution” that has been adopted by over 50+ brands from companies such as Coke, Pepsi, Dr. Pepper/Snapple, and many more.

Dave Albertson, CEO & Founder

“If you’re not swerving around and hitting the guard rails every now and then, you’re not going fast enough. Your biggest risk isn’t failing; it’s getting too comfortable.”

– Drew Houston

Shelvspace’s story of innovation is truly rooted in the Arizona community, with its breakthrough coming as a $250K award winner of the Arizona Commerce Authority Innovation Challenge. After winning this award, it went on to raise over $5M with the support of several local prominent accelerators, investment funds, business leaders, and SaaS CEOs. The company’s first line of code was in 2015, and its commercial launch in 2017.

Through its years of pushing innovative solutions to a notorious slow and stodgy industry, three key principles became fortified into the culture of Shelvspace. The first is always strive, personally and collectively, to push through the discomfort zone or as Shelvpace named it, “BURN”. The second is to keep high INTENT at all times and focus with trust to declare what you are going to do and then do it.

The last was to make LOVE a core component of interactions. Externally with customers, internally as teammates, and with the passion put into designing simple and elegant software that users “Love” to use.

With this spirit of innovation, Shelvspace, and its members, both past and present, continue to drive high impact solutions while maintaining a strong sense of family and community. The key to the future it believes is centered in a relentless and constant pursuit of both, with no better place in the world to do it than from Arizona.

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