“Customer obsession is the precursor to growth,” says Ronnie Sheth, Founder & CEO of SENEN, a unique marketing agency focused on driving organic growth by transforming customer experience.
Over 85% of marketers state that lead generation is the primary goal of marketing efforts. However, this belief overlooks the fact that there is an entire customer lifecycle that can be leveraged to attract, engage, retain and multiply customers to drive overall business growth. On average, companies can gain over $775 Million in revenue over 3 years, with software companies gaining over $1 Billion, with a modest improvement in customer experience, according to studies conducted by The Temkin Group.
SENEN empowers organizations across North America to deliver consistent, value-based customer interactions through data-driven, innovative marketing for every stage of the buyer journey from brand discovery to advocacy.
Founded in 2010 in Toronto, Canada, SENEN was established to provide strategic advisory services to high-tech startups. With a complete understanding of how technology ecosystems operate, we provided critical insights to technical founders and teams around navigating the B2B sales and marketing space. As we added larger enterprises to our client base, we realized that organizations both large and small struggle to address three key challenges:
These observations, and the challenges they posed, played a pivotal role in the evolution of our company into a one-of-a-kind marketing firm that combines strategy, creativity and agile execution to achieve maximum total customer lifetime value. Instead of solely focusing on traditional top-of-the-funnel activities, we adopted a holistic, life-cycle marketing approach across the funnel to fuel rapid growth.
Over the years, our work has spanned the entire breadth of the marketing landscape including:
In working with our clients, we identified a need for a tool to help companies evaluate their organizational processes around long-term customer success. To address this gap, we developed the proprietary SERV© framework which serves as a diagnostic model for clients to assess and optimize their customer acquisition, engagement, retention and expansion practices. Our clients have leveraged the SERV model to redesign their customer experience to foster engagement, promote brand loyalty and boost recurring revenue.
Ronnie Sheth, CEO and Founder
An expanding client base across North America led us to find a home for our U.S. headquarters in the vibrant city of Austin, Texas in 2017. With its great culture and thriving start-up scene, Austin proved to be the perfect ecosystem for SENEN to act on its mission to help local start-ups scale revenue through cutting-edge marketing. Today, in addition to high-tech, our clients span verticals such as retail, financial services, and information services.
We are excited to continue helping organizations tell their stories in innovative ways, create memorable customer experiences and drive sustainable growth.