To say the advertising industry is in a constant state of upheaval right now is no exaggeration. Brands are literally lost in a wilderness of new technologies, media platforms, analytics tools, and slick marketing gimmicks. They desperately need a guru, a guide, a strategic sherpa to help them find their way forward.
Enter Schifino Lee Advertising + Branding with our focus on the fine art of brand story-building. Experience has shown us it’s not enough to be mere storytellers anymore.
You can’t just put out a story and leave it be. That traditional approach just won’t cut it for companies in highly competitive (ie: pretty much all) industries. We’ve seen this in healthcare, software, logistics, banking, quick service restaurants, and more.
Your brand’s story is now a living entity that has to perpetually evolve and grow in response to customer input, social media commentary, cultural influences, and data learnings.
Of course, all of this is moot if you don’t have the right creative partner to craft a truly memorable, strategically-sound big idea as the foundation for your brand story. Because despite all the dramatic changes in marketing, great story-building still begins with a great idea based on a smart consumer insight. Only then can technology, analytics, and media opportunities be applied to bring it to life like never before—producing highly measurable results.
So, you have to ask yourself: Am I going to be an innovative marketer that keeps evolving my brand, or one that lets it wither and die? If you’re ready to innovate, give us a call.