San Diego Regional EDC
San Diego: Life. Changing. is a campaign
San Diego: Life. Changing. is a campaign
San Diego: Life. Changing. is a campaign – developed by San Diego Regional EDC – designed to attract and retain talent in San Diego by telling authentic stories of real companies and people changing the world. SDlifechanging.org includes resources to help (future) San Diegans find jobs, start companies, and help San Diego companies find great employees.
San Diego’s most significant employment opportunity lies within mid-level positions at tech and life sciences companies, so the campaign is targeting STEM talent with 5 to 15 years of experience. From major companies such as Qualcomm, Viasat, and Illumina, to rapidly-growing startups such as Brain Corp., Aira, and Measurabl, many companies are involved in the San Diego Brand Alliance – a group of HR and marketing leads at tech and life sciences companies that meet quarterly to advise on the campaign.
SO WHAT IS SAN DIEGO: LIFE. CHANGING?
Here are some of our favorite campaign elements:
San Diego Regional EDC