Rootex is a content marketing agency that is made up of a blend of talented creatives and marketing experts in order to give their clients the highest return on their marketing dollars.
Pablo Casilimas founded Rootex in late 2015 while he was an undergraduate student at the University of Florida. He started it because he had an undying curiosity to answer the question: What makes a business succeed rather than fail? He knew that if he could figure that out, he could help numerous other businesses thrive while growing his own. From the start, he had a conviction that video-content was an extremely powerful medium for a brand to tell their story, and that it was only becoming more relevant. He bought his first camera with $1500 he had saved up during an internship and started creating videos for non-profits and UF departments to build his portfolio and brand.
“If you help as many people as possible be successful,
then you’ll be successful.”
-Marty Schaffel
In 2017, Pablo met his mentor Marty, who taught him the importance of being a great leader and the power of being a great listener. Pablo used the principles he learned from Marty to assemble a team of the most talented creatives and marketers he could find in the area. Pablo and Marty now have a podcast together called the Art of Biz, where they share the stories of distinct entrepreneurs, their successes, failures and the lessons they’ve learned along their journeys.
“Marketing is the generous act of helping someone solve their problem. Marketing involves very little in the way of shouting, hustling or coercion. It’s a chance to serve instead.”
-Seth Godin
At its core, Rootex operates on the principle that if they can help their clients serve their respective target audiences, their clients will thrive and they will too as a result. If you’re in business, it’s because you’re either fulfilling a need or solving somebody’s problem. At Rootex, it’s our mission to help your organization connect with as many of those people as possible.
According to Pablo, Rootex follows the same advice they give to their clients:
“Building a brand is a long-term game, and we’re not looking for quick, easy wins – we’re looking for long-term, mutually beneficial partnerships.”
The reason most of Rootex’s business comes from repeat clients and referrals is because they always make an effort to over-deliver for their clients. Even with all of the growth Rootex has experienced, Pablo still makes room on his schedule to give free consultations to businesses in need of direction, and they continue to sponsor community events because they believe in giving back.
“I wanted to be so close to my clients that if they even thought about hiring my competition, they would feel like they were cheating on their spouse.”
-Marty Schaffel
Rootex is thriving today because it consistently helps its clients cut through all the noise. Rootex has worked with UF, Santa Fe College, the City of Gainesville, Infinite Energy, SharpSpring, OPIE Software, InfoTech, StartupGNV, Gonzalo Law, Lendio North Florida, GNV Entertainment, Boys & Girls Club of Alachua and many more. Rootex’s clients are like family, and after hiring them once, the chances are you will come back for more at some point.
Our Services
Rootex helps its clients grow their businesses through content creation, social media management and publications.
They assign a team member to manage accounts including Facebook, Twitter, Instagram and Linkedin. They help build your brand by curating content and engaging with your target customers. In addition, they work with some of the top content creators in North Central Florida to produce videos that will get your ideal customer excited about trying your product or service.
Why Rootex is different?
The team at Rootex does not focus on the surface level tactics of trying to get you more followers or simply releasing cool content. They dig deep, to understand what is your brand identity, who is your target customer and what is the best way to effectively reach them. Only after conducting the proper research, will they form a strategy and begin to execute.
